FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→We manage your Google Business Profile every week. Categories, services, photos, posts and review replies stay current, and a grid scan shows where you rank around each location.
A Google Business Profile, or GBP, is the free listing that shows your business on Google Search and Maps. It holds your hours, phone, photos, reviews and posts. For many potential customers, it is the first thing they see.
Google charges nothing to add or claim a Business Profile. You need a Google account and a business that meets Google's guidelines. Verification comes next.
Google says verification tells it you can represent the business. Verified profiles are more likely to show in local search results. It is the first step of local SEO.
The listing wins the click in local search. Your website answers the follow-up questions and closes the call. Optimizing the GBP and the site together works best, as one local SEO plan.
Claiming takes minutes. Keeping hours, photos, posts and replies current takes a little time every week, and that steady work is what we manage.
A profile can have several owners but only one primary owner. Managers can edit nearly everything, but they can't add or remove users or delete the profile.
Google retired chat and call history on every Google Business Profile on July 31, 2024. Calls from the profile still appear in the performance report.
Google says local results depend mainly on relevance, distance and popularity. You can't pay Google for a better local ranking, so the profile itself has to earn it.
How well your profile matches the search. Your primary category, services and description tell Google what you do. Google says complete, accurate business information makes a profile more likely to appear in local results.
How far you are from the person searching. Distance sits mostly outside your control. If a searcher shares no location, Google uses what it knows. You can't move your office, but service areas and city pages help Google connect you to nearby searches.
How well-known your business is. Google points to reviews, ratings, links and mentions across the web. A steady flow of fresh reviews, each with a reply, helps most.
Optimizing a GBP is free apart from the time it takes. Here is what that time buys in local search.
A complete, active profile gives Google more reasons to rank you for nearby searches. That visibility reaches buyers in your market first.
For many searches, buyers meet your profile before your site. Photos, posts and replies give them a reason to call.
Google links reviews and ratings to local ranking. Each new review and reply also gives buyers fresh proof online.
Your performance report counts calls, site clicks and requests for directions. You see what an optimized listing earns each month.
Six jobs we do to optimize each listing, every month.
The primary category and the few extras that match your best searches, plus every service you sell.
Offers, updates and project posts written in your voice and scheduled ahead.
Real photos of your team, work and location, added regularly and named clearly.
A request after each job and reply drafts you approve before they post.
Opening times, holiday schedules, attributes and service areas, kept accurate as your business changes.
A weekly grid shows where you rank across your local service area for each keyword.
This guide follows Google's own tips and guidelines for local businesses. Most owners can finish the first steps in an afternoon. The last two never stop.
Find your business on Google Maps, claim the listing and pick a verification option. Posts from an unverified profile stay pending and don't show.
Your name should match the name on your sign. Leave out service, product and location words. Google says extra words could lead to a suspension.
Pick the specific category that describes your core business. Google asks you to use as few categories as possible, so add extras only when they fit.
Add regular and special hours for holidays, a local phone number and your website. Complete information helps Google match you to more searches. Google reviews your edits before they go live.
Say what you do, where you work and who you serve. Google allows a description of up to 750 characters. Write for people, not for keyword lists.
List every service you sell in the services section, with a short note on each. The products section suits retail and some trades. Availability depends on your business type.
Add photos of your team, your work and your location. Google says photos and videos let you show potential customers what you offer.
Updates, offers and events appear in the Updates or Overview tab on mobile, and in the From the owner section on desktop. Request a review from each customer, then answer every one. Google checks each post against its content policy.
Service-area businesses hide their address and list up to 20 areas. Google asks you to stay within about a two-hour drive from your base.
Update special hours before holidays, swap in new photos and answer new reviews within days. A stale profile makes buyers wonder if you're still open.
Each one breaks a Google guideline or wastes a profile's local potential. We look for all six in the week one audit.
Adding a city or a service to your name breaks the guidelines. Google says extra words could lead to a suspension.
Google treats virtual offices as ineligible for a profile. P.O. boxes and remote mailboxes don't qualify either.
If customers never come to you, Google's rules call for a hidden address and a list of the areas you serve.
Google asks for a local number under your direct control, not a central call center line, whenever possible.
Google's policy bans asking only for positive reviews. It also bans discounts or gifts in exchange for any review.
Extra categories that don't describe your core business blur relevance. Google asks for as few as possible.
Complete and current beats clever. Every single week.
Fake reviews and keyword-stuffed names risk a suspension. Accurate details, real photos and steady replies are the safe path to more calls.
Rathly runs Smarfle, the platform behind your profile work. It schedules posts, sends review requests and scans Google Maps, all connected to your own Google account. smarfle.com ↗
The performance report in your profile lists only the metrics that apply to your business. These six matter most for local SEO and leads.
Taps on the call button in your local listing. The listing needs a phone number before Google can count them.
Taps on your website link. Tag that link, and Analytics shows what those visitors do on your site next.
Requests for driving directions to your location. Google filters out repeated taps, cancellations and spam.
The search terms that helped people in your market find your profile. Google updates this list at the start of each month.
People who saw your profile on Search and Maps. Google counts each person only once a day.
Appointments made through a connected booking provider. This metric shows up only once a provider runs your bookings.
We fix the profile first, then keep it active in local search every week.
One price for each profile. Add profiles as you add locations.
Best for local storefronts and service-area businesses that want more calls and directions from Google Maps.
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
