01
HVAC SEO
Best if homeowners search for AC or furnace repair and phone whoever ranks first on Maps.
- ✓Pages for AC, heating and heat pumps
- ✓A page for each city on your route
- ✓Google profile kept current in both seasons
HVAC marketing
HVAC demand jumps with every heat wave and cold snap, then drops between them. Our HVAC marketing books repair calls at the peaks and sells replacements and tune-ups in the quiet months.
- ✓Map rankings for heating and cooling
- ✓Replacement pages that sell new systems
- ✓Tune-up campaigns for shoulder months
- ✓Leads tracked to booked revenue
PriceSEO from $3,500/mo · websites from $7,000
Why Rathly
What sets Rathly apart for HVAC companies
HVAC digital marketing that plans for both seasons. We move budget between cooling and heating as the weather turns, and push maintenance plans when calls slow. Your report shows leads, booked jobs and revenue, not clicks.
201K searchesMonthly US average for the term ac repair near me
Seasonal budget shiftsSpend follows heat waves and cold snaps
Plan sign-ups trackedNew maintenance members reported every month
Replacement follow-upPages and reminders for every new system quote
Credentials up frontLicense and EPA 608 cards shown where buyers look
The company owns itWebsite, ad accounts and call data stay yours
Services
Heating and cooling marketing we run
We price these three for HVAC shops of every size, from one van to a full fleet.
02
HVAC website design
Best if your site can't sell a maintenance plan or explain financing on a new system.
- ✓Repair and replacement pages
- ✓Maintenance plan sign-up
- ✓Financing and rebate details
03
HVAC advertising
Best if a heat wave is coming, or the shoulder season needs more calls.
- ✓Local Services Ads by service
- ✓Replacement campaigns with financing offers
- ✓Budgets raised ahead of heat and cold
Add-onSocial posts for HVACFilter reminders, tune-up offers and team posts each week, so customers remember you before the next breakdown.Social media →
Strategy
An HVAC marketing plan for peaks and lulls
HVAC is two businesses in one year, cooling and heating, with slow weeks between them. The best HVAC marketing strategies fill the peaks fast and keep crews busy in the shoulder months.
- 01
Win the map in both seasons
By Google Ads data, "HVAC near me" gets roughly 165,000 searches each month in the US. "Furnace repair near me" averages about 74,000 and peaked near 135,000 in January 2026. Your Google profile should list heating and cooling services, with photos from both seasons.
- 02
Sell replacements, not just repairs
One new system is worth many repair calls. Pages that compare repair and replacement, show financing and explain new refrigerants help more leads convert into booked installs.
- 03
Fill the shoulder months with tune-ups
Spring and fall are slow for repairs but good for maintenance. Email and text past customers so they book tune-ups before the schedule fills, and push plan sign-ups that bring steady revenue.
- 04
Grow heat pump and ductless work
"Heat pump installation" averages about 22,200 searches a month, and "mini split installation" about 18,100. These jobs need their own pages with sizing, efficiency and cost details.
- 05
Guard your online reputation all year
Ask for a review after every call, not only in summer. A steady flow keeps your rating fresh and your local reputation strong when the next rush starts.
- 06
Track every call to revenue
HVAC leads range from a small tune-up to a full system. Call tracking and your field software show which campaigns bring replacement revenue and where to improve conversion rates.
What works
Tactics on an HVAC marketing calendar
Six pieces we run for heating and cooling companies, each tied to booked jobs.
01
System pages
AC, furnace, heat pump and ductless pages, each with repair and replacement paths.
02
Seasonal landing pages
Heat wave and cold snap pages ready to switch on when the forecast turns.
03
Maintenance plan offers
Plan pages and reminders that turn one-time customers into paying members.
04
Forecast-based budgets
Ad budgets raised before extreme heat or cold, then lowered after it passes.
05
Financing pages
Monthly payment examples and lender details for every new system quote.
06
Neighborhood proof
Install photos and reviews grouped by town on your site and Google profile.
Rules
Rules that change what HVAC ads can say
Federal rules on tax credits and refrigerants changed recently, and old ad copy can now mislead buyers.
- 01
The heat pump tax credit ended
The federal 25C credit paid up to $2,000 toward a qualified heat pump. Systems installed after 2025 no longer qualify, so pages that still promise the credit need updates.
- 02
New refrigerants
New home AC and heat pump systems made since January 2025 use lower-impact refrigerants under EPA rules. Name the refrigerant a system really uses, and skip claims you can't back up.
- 03
Certified technicians
Under EPA Section 608, anyone who handles refrigerant needs a technician certification. If your ads say certified techs, keep each tech's card on file.
Measuring
What an HVAC report should prove
Calls alone don't pay for trucks. These three figures show what the marketing earns.
- 01
Booked jobs by service
Repairs, replacements and tune-ups counted separately, each with the source that produced it.
- 02
Replacement revenue
New system sales tied to the page, ad or listing behind the first call, pulled from your field software.
- 03
Plan members added
New maintenance plan sign-ups each month, with the channel that brought them in.
Reviews
Reviews from owners we work with
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
HVAC marketing questions, answered plainly
Repair
What is the $5000 rule in HVAC?
Multiply the system's age by the repair cost. If the result tops $5,000, replacement usually makes more sense than repair. Treat it as a homeowner's shortcut, not a law.Growth
How do I promote my HVAC business?
Fill out every field on your Google profile, collect reviews steadily and give each service a page. Then add Local Services Ads for peak weeks and email past customers about tune-ups in spring and fall.Market
CostIs HVAC becoming oversaturated?
Not by federal numbers. The Bureau of Labor Statistics projects HVAC jobs to grow 8% from 2024 to 2034, much faster than average. Some local markets are still crowded, which is where marketing helps.How is HVAC marketing priced at Rathly?
HVAC SEO is $3,500 per month. Every Google Business Profile in the plan adds $700, the first included. A new HVAC site costs from $7,000. Ad management begins at $1,000 per month.Read the full answer →Keep your HVAC crews booked
- ✓ Notes on your listing and seasonal ads
- ✓ A written plan for both seasons
- ✓ Month-to-month terms
- ✓ A reply the same or next day