01
Appliance repair SEO
Best if owners search for a repair by machine or brand and call the first shop they trust.
- ✓Pages for each appliance
- ✓Brand repair pages
- ✓Google profile with job photos
Appliance repair marketing
When a fridge warms up or a dryer stops spinning, owners call the first repair company that looks reliable. Our appliance repair marketing makes that you and keeps the schedule full with leads no one else gets.
- ✓Rankings for every appliance and brand
- ✓Exclusive leads, never shared
- ✓Service fees explained up front
- ✓Calls tracked to completed repairs
PriceSEO from $2,300/mo · websites from $5,000
Why Rathly
What Rathly does for appliance repair companies
Appliance repair marketing built on exclusive leads. Lead generation sites resell each request to several shops, and you pay per lead. We build your own rankings, site and ads, so every call is yours, then report completed repairs by appliance.
246K at peakMonthly searches for a repair shop nearby, September 2025
Pages by applianceFridges, washers, dryers, ovens and dishwashers
Brand pagesSub-Zero, Whirlpool, LG and more, named correctly
Fee transparencyService call fees shown on every page
Exclusive callsNo shared leads, ever
Data you ownYour site, campaigns and customer records
Services
Three services for appliance repair shops
Priced for repair companies, from solo techs to teams covering several towns.
02
Appliance repair website design
Best if your site hides the service fee or makes booking a repair slow.
- ✓Online booking by appliance
- ✓Service fee and warranty details
- ✓Tech profiles and credentials
03
Google Ads for appliance repair
Best if you want repair calls today, before your new pages start ranking on Google.
- ✓Search campaigns by appliance
- ✓Local Services Ads where offered
- ✓Cost per completed repair
Add-onRepair tips and job postsQuick maintenance tips, fixed machines and tech spotlights each week, so owners call you first next time.Social media →
Strategy
Appliance repair marketing strategies for steady calls
Appliance repair is steady, urgent work. These appliance repair marketing strategies help an appliance repair company keep leads coming every week and steer more of them toward higher-value jobs.
- 01
Win the general search
Google Ads data shows roughly 201,000 monthly US searches for appliance repair nearby. A free Google profile that covers your whole service area, plus reviews and fast answers, decides which shop gets the call.
- 02
Rank for every machine
Fridge repair searches nearby sit near 74,000 a month and reached about 135,000 in August 2026. One page per appliance matches how owners search.
- 03
Prepare for summer breakdowns
In our data, fridge, washer, dryer, dishwasher and oven repair searches all peaked in August 2026. Extra pages, reviews and ads before summer catch that rush.
- 04
Serve premium brands
High-end brands like Sub-Zero draw fewer searches, about 1,900 a month, but bigger tickets. Brand pages with trained tech details win those jobs.
- 05
Own your leads
Shared leads from marketplaces go to several shops at once, and you pay per lead either way. Your own site, search engine visibility and ads bring leads no competitor sees.
- 06
Turn fixes into reviews
Text a review link the same day you fix the machine. Reviews that mention the appliance and the brand help you rank for those exact searches.
What works
Six ways repair shops win more calls
We judge each one by completed repairs, not clicks.
01
One page per machine
Fridges to ice makers, each page listing the faults owners describe.
02
Brand pages
The brands you service, with the models and parts you stock.
03
Call tracking
A source tag on every call, so the report shows what brings work.
04
Book-a-tech form
A short form that books a visit by appliance, brand and problem.
05
Summer campaigns
Repair ads and budgets raised in July, ahead of the August peak.
06
Maintenance tips
Short guides and posts on cleaning coils, filters and vents.
Rules
Warranty and brand claims to get right
Owners worry about warranties and brand names. Clear, accurate wording builds trust.
- 01
Independent repair and warranties
The FTC says the Magnuson-Moss Warranty Act generally stops makers from requiring their own service to keep a warranty. Say so without promising coverage.
- 02
Brand names
You can say you repair Whirlpool or Sub-Zero machines. Only claim factory-authorized service when the brand has actually authorized your shop.
- 03
Service fees
Show the service call fee and whether it counts toward the repair, so the first visit holds no surprises.
Measuring
Repair shop numbers we report
Calls only matter if they become repairs, and the report shows which ones did.
- 01
Calls by appliance
Fridge, washer, dryer and oven calls each month, by source.
- 02
Completion rate
The share of booked visits that end in a paid repair.
- 03
Average ticket
Revenue per completed job, by appliance and brand.
Reviews
Rathly, reviewed by owners
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
What repair shop owners want answered
Business
Can appliance repair be a profitable business?
Yes, with steady demand in almost every market and low lead costs. Shops that own their leads and keep techs busy with full schedules tend to do best.Leads
How can I generate leads for my appliance repair business?
Rank on Google for each appliance and brand, keep your Google profile active and run search ads for urgent repairs. Then text every customer a review link.Rates
CostHow much do appliance repair people charge per hour?
Rates depend on the market and the job. In May 2023, BLS reported a $22.68 median hourly wage for home appliance repairers. Company rates add parts, travel and overhead on top.What does Rathly cost an appliance repair shop?
Appliance repair SEO is $2,300 a month. Add $700 for every location we run on Google, including the first. A repair shop site costs $5,000 to start, and we handle paid search from $1,000 a month.Read the full answer →Keep your repair schedule full
- ✓ A review of your booking flow
- ✓ A plan for the summer peak
- ✓ Month-to-month terms
- ✓ A reply the same or next day