About Rathly
Rathly helps local businesses win customers through search, websites and ads, from offices in Orlando and New York. A small team does the work itself, inside your own accounts, and answers fast.
- ✓SEO, websites, paid ads and social
- ✓Offices in Orlando and Midtown Manhattan
- ✓95% of requests handled same or next day
- ✓Clients own every asset we build
Plenty of owners come to us burned by an agency. We built Rathly to be the one they keep.
Long contracts, slow replies and reports full of numbers nobody can check. We run marketing the opposite way, and we stay only while it pays off.
How Rathly works with clients
Like an in-house team, without the payroll. The person you speak with is the person doing your work. We work in your own accounts, report every figure with its source and keep you only while results justify it.
How Rathly grew
Ihor Lavrenenko leads Rathly and every client account. He has more than 17 years in search and digital marketing. A small team covers content, websites and social media around him.
- 01
Orlando, then New York
Rathly opened in February 2025, starting from a downtown Orlando office. A Midtown Manhattan office followed in September 2026.
- 02
Tools we build ourselves
We run client marketing on Smarfle, our own platform for leads, reviews, profile posts and map rank tracking. We also publish 3 free WordPress plugins on WordPress.org.
- 03
Answers we share in public
Our knowledge base holds 301 answers across four topics, from SEO and web design to paid ads and social. Each one lists its sources, so you can check what we claim.
The people who do the work
Ihor Lavrenenko, CEO and SEO director
Ihor runs Rathly and leads each client account himself. He holds Google Analytics, HubSpot and UC Davis certifications.
Smarfle, the platform behind our work
Rathly operates Smarfle. It runs marketing, client messages and daily work for our clients. It connects to their own Google and ad accounts. smarfle.com ↗
One inbox
Calls, forms and messages for each client in one place.Reviews
Requests after each job and reply drafts for approval.Calendar
Profile posts, campaigns and tasks planned by month.Rank scans
Weekly map grids for every office and keyword.What clients say about Rathly
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Rathly offices in Orlando and New York
Visits by appointment. Most work runs by phone and video with clients across the US.
Orlando office
Since Feb 2025New York office
Since Sep 2026
Questions about Rathly
Is Rathly the same company as Rathly Marketing?
Yes. Rathly Marketing is the name we used on rathlymarketing.com. The company, the team and the offices are the same, and the new site lives at rathly.com with the same pages and answers.What kinds of businesses does Rathly work with?
Local service businesses in 32 industries, such as dental, legal, home services, healthcare and pest control. Clients come to us for more calls, bookings and quote requests from their area.Read the full answer →Does Rathly require a long-term contract?
No. We work month-to-month, and you can cancel any month in writing. You keep the website, content, accounts and data we built or ran for you, because they were in your name from the start.Who will work on my account?
Ihor Lavrenenko leads every account, with Natalia, Antony and Sasha on content, websites and social media. No sales rep stands between you and the team.Talk to the Rathly team
- ✓ Talk with the team that does the work
- ✓ A written price before we start
- ✓ Month-to-month, cancel any day
- ✓ A reply the same or next day