Ihor Lavrenenko, CEO and SEO director
Ihor started Rathly and still leads each client's account. His SEO and digital marketing work spans more than 17 years, for local businesses in the US and brands abroad.
- ✓17+ years in SEO and digital marketing
- ✓Google Analytics, HubSpot and UC Davis certifications
- ✓Author of 61 SEO answers on this site
How Ihor runs SEO at Rathly
Ihor Lavrenenko is the founder and CEO of Rathly. He leads the SEO work on every client account and reviews the strategy behind websites and ads.
His background mixes marketing with code. He uses Python and web development skills to automate audits, reports and large SEO changes.
Rathly operates Smarfle, the platform the team uses to run leads, reviews and map rank tracking for clients.
- 01
SEO strategy
Keyword maps, technical fixes and local SEO plans for service businesses in competitive markets.
- 02
Analytics and tracking
Search Console, Analytics and call tracking set up so every report shows calls and leads.
- 03
Technical work
Python and web development for audits, migrations, redirects and reports at scale.
- 04
Team leadership
Leads the Rathly team across content, design, ads and social media for every account.
SEO answers by Ihor
61 answers- What are 301 and 302 redirects, and when should you use them?SEO answers · October 10, 2026
- Can a single page rank for multiple keywords?SEO answers · October 10, 2026
- Can you do SEO yourself?SEO answers · October 10, 2026
- What are common SEO mistakes to avoid?SEO answers · October 10, 2026
- Do AI-generated pages rank on Google?SEO answers · October 10, 2026
- Do blog posts help SEO?SEO answers · October 10, 2026
- Does content freshness matter for SEO, and how often should you update existing content?SEO answers · October 10, 2026
- Does HTTPS affect SEO?SEO answers · October 10, 2026
Ask Ihor about your SEO
- ✓ A straight answer on what holds you back
- ✓ A written price before any work
- ✓ Month-to-month, cancel any day