★ 5.0 on Google · No long contracts · You own every asset
Rathly

HVAC web design

Homeowners land on your site with a broken system or a big purchase ahead. Our HVAC website design handles both, with emergency calls up top and replacement pages that convert.

  • ✓Designed around your crews and trucks
  • ✓Call and book buttons on every phone
  • ✓Maintenance plan sign-up online
  • ✓Leads sent to Smarfle or your CRM
PriceFrom $7,000
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What owners ask

What homeowners need from an HVAC website

Some visitors are sweating in July. Others plan a new air conditioner. Your site has to serve both quickly.

Can you come today?

A visible emergency number and open time slots, so a family without cooling or heating calls you first.

Repair or replace?

A guide that explains when a repair makes sense and when a new system pays off.

Can I finance it?

Financing options and a link to apply, placed right on each replacement page.

Which brands do you install?

Dealer badges and system pages for the air conditioners, furnaces and heat pumps you sell.

Do you offer tune-up plans?

A maintenance plan page with visits, discounts and priority service spelled out.

Are your techs certified?

Your state license and EPA 608 certified technicians, shown beside booking buttons to build trust.

Speed

A slow site loses the call to a faster contractor.

Owners with no heat or air trust the first number that loads. We build pages that load fast on any phone.

Portfolio

A home service build from our studio

Forterra Pest Control serves homes across Dallas-Fort Worth, like many HVAC companies do. Our team handled its strategy, copy, design and build.

Forterra Pest Control homepage that Rathly designed and built for Dallas-Fort Worth

Forterra Pest Control, Dallas-Fort Worth

New website · Home service · Texas
Launch month

181 redirects mapped

Every old page pointed to its new address on launch day.
What's included

Features in every HVAC website we build

Six features come standard, whatever your HVAC company's size or service area.

01

Service and system pages

AC repair, heating, heat pumps, ductless systems and air quality, each with a page that sells.

02

Call bar on phones

A call button that follows visitors down the page, with after-hours details if you offer them.

03

Plan and booking forms

Maintenance plan sign-ups and service requests land in Smarfle or your CRM as leads.

04

Editable CMS

Your office updates offers, financing terms and seasonal banners in minutes.

05

Speed and SEO

Pages that pass Core Web Vitals, with clean URLs and schema for every service.

06

Ownership

Your domain, code and content, plus a hosting account in your name.

Tips

HVAC website design tips that convert

Small choices decide conversion on a contractor site. These four we never skip.

Clear CTA buttons

One clear CTA per screen, in a color that stands out from your branding, turns visitors into leads.

Real photos and video

Pictures of your trucks, techs and installs, plus a short video, beat stock visuals and earn trust.

A clean, simple layout

A clean layout with short menus helps users find the right service in two taps.

Key information on top

Phone, service area, hours and financing stay in view throughout the site.

Process

Building your HVAC website, step by step

Roughly four weeks once we have all your content. We plan the launch outside your busiest weeks.

  1. 01Week 1

    Discovery

    We review your services, brands, plans and service area, plus the contractors you compete with.You get a sitemap
  2. 02Weeks 1 to 2

    Copy

    We write repair, replacement and plan pages. Your team checks equipment and pricing details.You get final copy
  3. 03Week 2

    Design

    We design the home page and AC repair page first, with your crew photos, brand color and a clear CTA.You get the final design
  4. 04Week 3

    Build

    We assemble the CMS, call bar, plan forms and CRM link on a staging site you can test.You get a staging site
  5. 05Week 4

    Launch

    Redirects go in, every phone link and form gets a live test, and the new site opens.You get a live site
  6. 06Today

    Start your plan

    Tell us which calls you want more of, repair or replacement.Get a quote →
Platforms

The stack behind our HVAC sites

We match the platform to your team, your booking tool and how often offers change.

FrameworksWhat the site runs on
  • AstroFast service pages that load on weak signal.
  • Next.jsCustomer portals for plans and service history.
  • NuxtVue-based sites for teams already on Vue.
  • SvelteKitSmall tools like a system size estimator.
CMSWhere your office edits
  • KeystaticOffers and banners changed with a full history.
  • SanityEquipment and brand data shared across pages.
  • StrapiOpen-source CMS you can host yourself.
  • PayloadPlan and financing data inside the same app.
  • WordPressPlugins and an editor your team may know.
Speed, schema and call tracking come with every option. The code and hosting stay in your name.
Examples

What the best HVAC websites do differently

HVAC sites serve two very different visitors. One needs help within the hour, and the other is planning a purchase.

Want calls from search?Our HVAC SEO covers heating and cooling seasons, from $3,500 a month.HVAC SEO
  1. 01

    For the emergency visitor

    Number in view at all times
    A call bar follows them down the page.
    Service area at a glance
    A map and contact information show the towns you reach.
    Honest hours
    After-hours service marked clearly, with any extra fees.
  2. 02

    For the planning visitor

    Repair or replace guide
    Age, efficiency and repair costs side by side.
    Financing up front
    Monthly payment options beside every system.
    Plan sign-up
    Tune-up plans with visits and perks listed clearly.
Your options

HVAC website templates, builders or a designer

Free templates and website builders promise a quick start. Each path below trades money against time for an HVAC company.

  1. 01

    Free templates

    Free HVAC templates cost nothing, but the same layout and stock air conditioner images show up on many contractor sites.

  2. 02

    Website builders

    Builders like Wix host your site for a monthly fee. You can launch quickly, but leaving later means starting over.

  3. 03

    Doing it yourself

    Your team knows the business best. Copy, pictures and updates take hours that a busy season rarely leaves.

  4. 04

    A designer who knows HVAC

    Expect a bigger bill up front. You get pages built around your services, brands and seasons by people who know the industry.

Pricing

Pricing for an HVAC website

A fixed price, written down after we scope your services and brands.

HVAC website

From $7,000one-time

Best for HVAC companies that want more service calls and replacement leads from their site.

  • ✓Design and CMS build for your brand
  • ✓Repair, system and plan pages
  • ✓Call bar on phones
  • ✓CRM link to Smarfle or yours
  • ✓Call and form tracking
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Number of service and system pages
  2. 02Plan sign-up and booking forms
  3. 03Financing and brand pages
  4. 04Old URLs redirected to new pages
Get a fixed quote →
We quote hosting and monthly support on request, separate from the build.
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

HVAC web design questions

Cost

What does an HVAC website cost?

HVAC websites from Rathly start at $7,000, one-time. Extra system pages and plan sign-up forms add to the final price.
Plans

Can customers sign up for HVAC maintenance plans online?

Yes. We build a plan page with a sign-up form, and each new member goes straight into your CRM.
Financing

Should an HVAC website show financing options?

Yes, on every replacement page. Owners compare monthly payments, so clear financing details keep them on your site.
Templates

Can an HVAC company use a free template?

For a brand-new shop, yes, for a while. Templates rarely fit emergency calls, plan sign-ups and financing, so growing shops replace them.
Systems

Which system pages should an HVAC website have?

One page for each system you install, such as central air, heat pumps, ductless mini-splits and furnaces. Each one answers cost and efficiency questions.
Timing

When is the best time to launch a new HVAC website?

Between peak seasons, in spring or fall. The site then has time to settle before the summer and winter rush.
Marketing

Does the website help our digital marketing?

Yes. Ads, SEO and reviews all send people to it, so a fast, clear site turns more visitors into leads.

Start your HVAC website project

  • ✓ A fixed price in writing
  • ✓ Your domain and files, always
  • ✓ Launch planned around your season
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