01
Pest control SEO
Best if homeowners search for pest control services and call whoever leads the map pack.
- ✓Pages for termites, roaches and more
- ✓Town pages along your routes
- ✓Google profile posts every week
Pest control marketing
Homeowners call a pest company the day they spot roaches or a termite swarm. Our pest control marketing wins that call, then turns it into a plan that pays all year.
- ✓Map rankings for every pest and town
- ✓Recurring service sold from the first visit
- ✓Seasonal campaigns for termites and mosquitoes
- ✓Ad copy that follows state pest rules
PriceSEO from $3,500/mo · websites from $8,000
Why Rathly
Why pest companies trust Rathly with growth
Pest control marketing built on recurring revenue. One-time jobs pay once. We market the first visit and the recurring service that follows, then report new recurring customers and their yearly value by channel.
#1 map rankForterra in Aubrey for 3 keywords in month one
Pest-by-pest pagesTermites, roaches, rodents and bed bugs, each ranked
Seasonal timingTermite pages before swarms, mosquito ads before summer
State ad rules followedNo "safe" or "non-toxic" claims where states ban them
Recurring value reportedThe yearly value of every new recurring customer
You keep everythingSite, ad accounts and listings belong to the company
Services
Three services for pest control routes
Priced for every pest control business, from owner-operators to teams with several branches.
02
Pest control website design
Best if your site can't sell a plan online or hides your license and guarantee.
- ✓Plan pricing and online sign-up
- ✓Pest ID pages with photos
- ✓Clear answers on pets and prep
03
Pest control advertising
Best if spring swarms or summer mosquitoes are coming and you want the calls first.
- ✓Local Services Ads for pest control
- ✓Seasonal search campaigns
- ✓Cost per new plan customer
Add-onPest posts for neighborsSeasonal pest alerts, tech spotlights and before and after photos each week, posted to your social pages.Social media →
Strategy
Pest control marketing strategies that build routes
Pest control has two jobs to market. The urgent call brings a customer in, and the recurring plan keeps them. Strong pest control marketing strategies sell both and time each pest to its season.
- 01
Own the near-me searches
By Google Ads data, Americans type "pest control near me" about 165,000 times a month. "Exterminator near me" adds about 90,500. Most people searching that way pick from the map pack, so your free Google profile, local reviews and search engine optimization come first.
- 02
Time each pest to its season
"Mosquito control" searches climbed from about 27,100 in February 2026 to 74,000 in July 2026. "Termite treatment" peaked near 74,000 in May 2026. Pages and ads should go live a month before each local peak.
- 03
Treat bed bugs as their own business
"Bed bug exterminator" averages about 135,000 searches a month, with peaks near 246,000 in September 2025 and June 2026. Bed bug work needs its own pages, prep guides and fast scheduling.
- 04
Use paid ads to cover gaps
Paid search and Local Services Ads bring calls while organic visibility builds, and in towns where competitors already lead. Turn them up before swarm season and down in winter.
- 05
Sell recurring service on the first visit
A quarterly plan turns one treatment into years of revenue for your pest control business. Offer it on the site, on the first call and on the invoice, then track sign-ups by source.
- 06
Ask for reviews after every service
Short text requests after each visit keep reviews fresh. When a review names the bug and the neighborhood, it helps in Maps and calms the next caller.
- 07
Build a brand neighbors recognize
Branded trucks, uniformed techs and steady social media posts make your brand familiar on every street you treat. In Texas, trucks must also show the pest control license number on both front doors or fenders.
What works
Seasonal pest control marketing ideas
Six digital marketing pieces, each tied to new recurring customers in your report.
01
Pest ID pages
Photos and signs for each pest, so homeowners know what they found before they call.
02
Swarm and bite season pages
Termite, mosquito and wasp pages updated a month before each local peak.
03
Pest category listings
Local Services Ads in Google's pest control category, with booked leads marked weekly.
04
Online plan sign-up
Plan options and prices on the site, with a form that books the first visit.
05
Proof photos
Before and after shots from real jobs on your site, profile and social pages.
06
Route-based town pages
One page per service town, with its common pests and reviews from neighbors.
Rules
State rules for pest control ads
Each state licenses pest control, and some police ad wording closely.
- 01
No safety promises in Texas
Texas bans pest control ads that call pesticides safe, harmless or non-toxic to people and pets, even with "when used as directed" added.
- 02
Green claims need care
Texas also bans calling treatments environmentally friendly or organic. Describe the method instead, like baits or targeted treatment.
- 03
Florida names and listings
Florida requires factual ads under your licensed or registered trade name. Directory ads must also show the licensed business address.
Measuring
Numbers a pest control report needs
Pest control revenue repeats, so we report what each customer is worth over a year.
- 01
New recurring customers
Every month's new plans, each traced to the search, ad or profile visit that started it.
- 02
One-time to recurring rate
The share of one-time jobs that turn into plans. It shows whether techs and follow-up are selling.
- 03
Yearly value by channel
Each new customer's yearly plan value, set against what that channel cost.
Reviews
Clients review Rathly on Google
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Straight answers for pest control owners
Business
Is selling pest control profitable?
It can be, mainly because of recurring plans. A customer on a quarterly plan pays several times a year, with little sales cost after the first visit.Service
How long does pest control last?
It depends on the pest and the treatment. Many companies schedule general treatments every one to three months, which is why most of them sell quarterly plans.Branding
CostWhat is a catchy slogan for pest control?
Keep it short and tied to your town or promise, like "Your town's termite team." Skip safety promises, since some states ban them in pest control ads.How is pest control marketing billed?
Pest control SEO bills at $3,500 a month, with $700 per branch on Google, the first branch counted. Websites start at $8,000, and we run ads from $1,000 a month.Read the full answer →Grow your pest control routes
- ✓ Notes on your profile, site and ads
- ✓ A seasonal plan in writing
- ✓ Month-to-month terms
- ✓ A reply the same or next day