01
Pressure washing SEO
Best if owners search for a house wash or roof cleaning and call the company with the best photos.
- ✓Pages for each surface
- ✓Google profile with wash photos
- ✓Neighborhood pages on your routes
Pressure washing marketing
Owners notice green streaks on the siding, search for a wash and book the company with the best before and after photos. Our pressure washing marketing makes that company yours and keeps the route full.
- ✓Map rankings for pressure and soft washing
- ✓Before and after galleries by surface
- ✓Instant quotes by square footage
- ✓Repeat customers booked every year
PriceSEO from $2,000/mo · websites from $5,000
Why Rathly
Rathly for exterior cleaning crews
Pressure washing marketing that keeps routes full. Most exterior cleaning customers need the service again next year. We win the first job, bring them back with reminders and report results and revenue per customer by channel.
165K at peakPressure washing near me, September 2025
Surface-by-surface pagesHouses, roofs, driveways and decks ranked
Two names coveredPressure and power washing both targeted
Runoff answersHow you protect drains and plants, explained
Yearly rebookingReminders before each customer's anniversary
You own the accountsSite, ads and lists stay with the crew
Services
Three services for exterior cleaning companies
Priced for pressure washing companies, from solo operators to crews with several rigs.
02
Pressure washing website design
Best if your site shows no prices or galleries, and visitors can't book a quote online.
- ✓Instant quote by surface
- ✓Before and after sliders
- ✓Online booking for cleanings
03
Pressure washing advertising
Best if spring is starting, and your calendar still has open days you need to fill fast.
- ✓Google search campaigns by surface
- ✓Facebook and Instagram neighborhood ads
- ✓Cost per booked cleaning
Add-onCleaning videos for socialSatisfying before and after clips each week, the kind people share, posted to Instagram, TikTok and Facebook.Social media →
Strategy
Pressure washing marketing strategies that build a route
Pressure washing grows through route density and repeat customers. These pressure washing marketing strategies win the first job, fill the streets nearby and bring each customer back next year. Together they drive steady local growth.
- 01
Rank for both names
Pressure washing near me and power washing near me get nearly the same traffic, by Google Ads data. Each sees close to 110,000 monthly searches. Use both keywords on your service pages, local listing and landing pages.
- 02
Sell soft washing and roofs
"Roof cleaning near me" peaked near 22,200 searches in December 2025, while soft washing sees roughly 9,900 monthly. These higher-value jobs need their own pages that explain the method.
- 03
Add gutters and windows
Gutter cleaning near me sees about 40,500 searches monthly, and window cleaning near me about 60,500. Add-ons like these raise the ticket on every stop.
- 04
Win commercial accounts
"Commercial pressure washing" draws about 8,100 searches a month. Storefronts, HOAs and property managers want scheduled service, which deserves separate pages and quote forms.
- 05
Work one street at a time
After each job, share the before and after in local community groups and leave a door hanger next door. Route density cuts drive time and raises profit per day.
- 06
Bring customers back every year
Most surfaces need cleaning again within a year or two. Send a reminder near the anniversary of each job, with a returning-customer offer.
What works
Tactics wash crews use to grow
Each one ties to booked jobs, route growth and revenue per stop.
01
Pages per surface type
House siding, roofs, driveways, decks, fences and pavers, each with photos.
02
Square-foot quote tool
A quick price by surface size, with booking right after.
03
Before and after sliders
Drag-to-compare photos from real jobs on every service page.
04
Neighborhood campaigns
Ads and posts aimed at streets near your recent jobs.
05
Anniversary reminders
Texts that rebook last year's customers before the season starts.
06
Commercial quote pages
Storefront, HOA and fleet washing pages with their own forms.
Rules
Rules for runoff and green claims
Crews work near storm drains and often sell gentle chemicals. Both come with rules.
- 01
Storm drains
Under EPA stormwater rules, cities with storm sewer permits must ban non-stormwater discharges into their drains, and wash water usually counts. Explain how you contain runoff.
- 02
Eco-safe and biodegradable claims
The FTC's Green Guides require proof for claims like biodegradable or eco-safe. Name the product and what makes it gentler.
- 03
Google's ad options
Google's Local Services Ads have no pressure washing category. Paid search and social ads carry the paid side instead.
Measuring
Exterior cleaning numbers we watch
Pressure washing profit comes from full routes and repeat customers, so we track both.
- 01
Jobs booked by surface
House, roof, driveway and commercial jobs each month, by source.
- 02
Revenue per stop
Average ticket per visit, which rises as add-ons sell.
- 03
Repeat rate
How many customers from last season came back for another wash.
Reviews
What clients write about Rathly
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Exterior cleaning questions we get
Starting
How do you start a pressure washing business?
Get insurance, register the business, buy reliable equipment and learn soft washing for roofs and siding. Then set up a Google profile and a simple site with photos, using search engine optimization from the start.Names
What is a pressure washing business called?
Many call it exterior cleaning. You'll also see power washing, soft washing and surface cleaning, which is why your pages should use several names.Pricing
CostHow should you price pressure washing jobs?
Most companies price by square foot or by job type, with minimums for small jobs. Show ranges on your site so customers know what to expect.What does Rathly cost for a wash company?
Monthly SEO for a wash crew costs $2,000. Every Google profile we manage costs $700 more, your first one included. A wash company website starts at $5,000, and we look after paid ads for $1,000 a month.Read the full answer →Fill your exterior cleaning route
- ✓ Feedback on your listing and photos
- ✓ A spring plan in writing
- ✓ Month-to-month terms
- ✓ A reply the same or next day