FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→Rathly designs and builds custom websites for small business owners across the US. Your team edits every page in a simple CMS, and every form lands in your CRM. You own the site, the code and the domain.
Six elements a small business website needs to turn visitors into calls. None of them cost extra.
Layouts built around your services, photos and brand. No theme that a dozen competitors already use.
Your team changes text, photos, prices and pages without a developer, each user with their own login.
Every form sends the lead to Smarfle or your own CRM, with the page and source attached.
Clean HTML, schema markup and one page per service, so search engines and AI tools understand the site.
Light pages and optimized images. Our own site scores 100 on Lighthouse mobile in all four categories.
We map every old URL to its new page and set up analytics before launch, so you lose no traffic or data.
Two recent small business builds, with what happened after launch.
The site is yours, down to the last line of code.
Your domain, hosting and code stay in your accounts. If you ever leave, you keep everything and we hand over every login we created.
Your small business website is the base of your marketing. Customers often land there from Google, Maps, social media or an AI answer. The six elements below decide whether that visit turns into a call.
Before scrolling, visitors should learn your services, your area and the fastest way to reach you. A phone button, a short form and real proof belong at the top. Keep your contact information in the same spot on every page.
A small business with one "Services" page cannot rank for ten different searches. Separate pages for each service and city match how people search and give each page a clear job. If you also sell products, each product line deserves its own page.
Reviews, licenses, real photos of your team and finished work. Proof that links to its source, like your Google profile, earns more trust than any brand slogan.
Google indexes and ranks the mobile version of a site's content. So the phone layout is the real site, not a shrunken copy of the desktop one. Plan it first, then scale the design up for tablets and larger devices.
Google's web.dev guide sets clear Core Web Vitals targets. The main content should appear within 2.5 seconds, and the page should respond to a user's tap within 200 milliseconds. Google says its ranking systems use these metrics, though good scores alone don't guarantee top rankings.
On a small business site, good user experience means visitors find the answer and the button without hunting. A user-friendly menu stays short, text stays easy to read and every page ends in one clear action. WCAG sets a contrast ratio of at least 4.5 to 1 for normal body text.
Design decides how much of your site search engines can understand, so SEO strategy starts before the first mockup. Google's SEO starter guide lists basic elements every small business website design should get right.
Google suggests URLs with words that help the user, not random strings of numbers. Each page also needs a unique, clear title that describes its content.
Alt text explains what an image shows and how it relates to the page. It helps search engines and every screen reader user understand your photos.
Structured data names your business, services, hours and reviews in a format search engines read. It can make your pages eligible for rich results.
Internal links show how your services connect and which pages matter most. They also move visitors toward the answer they came for.
Your industry sets one fixed build price. A law firm needs more pages and proof than a cleaning company, so the price follows the work.
Best for local businesses that need a site built to bring calls. You get a fixed written quote before we start.
The build is the largest cost, but it isn't the only one. Match the budget to your goals, and ask about hidden costs before you choose a web design partner.
Our website design starts at $5,000, and your industry sets the price. A small business site with ten pages costs less than one with fifty. The written quote names each cost up front, so the total doesn't grow halfway through.
Your domain renews every year, and hosting bills monthly or yearly. Both sit in your own accounts, so you see every renewal and nothing lapses in someone else's name.
We write the copy for each page. Real photos of your team and finished work beat stock images, so plan a photo day or send what you already have.
Prices, staff and services change. An editable CMS lets your team handle most text and design updates, so small edits don't turn into invoices.
Builder plans carry lower costs at the start, but the design begins from a template, not your brand. Wix, for example, says its sites must stay on Wix servers to work, so moving later means a rebuild.
Add only the elements that serve your goals and your customers. Some require a paid plan from the tool's provider.
Visitors pick a time online instead of calling during work hours. Tools like Calendly or Square Appointments sit right on the page.
Stripe, Square or PayPal take deposits and invoices online. Card numbers go to the provider and never touch your server.
A short form collects the job details, photos and contact information your team needs to price the work.
Sell products, gift cards or service plans online, with a page for each product that search engines can index.
Smarfle asks customers for reviews by text after a job, so fresh proof keeps reaching your Google profile.
Every call and form counts as a tracked lead, so you see which pages and ads drive business.
The design process starts when your content, photos and logins arrive. One person from your small business approves each step.
Every industry has its own web design page with layout ideas, must-have pages and its price.
Need one part of a small business site done? Each of these also runs as its own project.
Many small business owners hire a web design team once and live with the result for years. These checks separate a long-term partner from a quick template job.
Ask for links to sites the designer built and launched. Open them on your phone, test the forms and judge the design and user experience on your own devices.
The domain, hosting, code and content should sit in your accounts from day one. Rathly works inside your accounts as a manager or partner, never as the owner. Ask which platform the site runs on and whether you can move it.
A good design partner asks about your goals, services and areas before building anything. The page strategy should follow how customers search, not the menu of a template.
Sites need updates, fixes and new pages over time. Ask how fast the team answers support requests. Rathly handles about 95% of requests from clients on the day they arrive or the next business day.
Your website works next to your Google profile, digital ads and social media. Each one sends people back to the same site. A web design partner who also runs SEO and digital marketing can drive traffic to the pages they design.
Small business owners should ask these before a deposit changes hands. Here is how Rathly answers.
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
