★ 5.0 on Google · No long contracts · You own every asset
Rathly

Salon website design

A new client lands on your salon website with one question. Can I get in this week? Our salon website design answers it on the first screen, then shows your work and your team.

  • ✓Designed around your brand and space
  • ✓Online appointments on every page
  • ✓Stylist pages with real photos
  • ✓Messages and leads in your CRM
PriceFrom $5,000
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What clients check

Six questions a client asks before booking a chair

People visit a beauty salon website to decide fast. The design answers each question and helps attract the right clients.

Can I book right now?

A book button in the header and on every service, linked to your scheduling tool.

How much is a full color?

Starting prices for cuts, color, nails and spa services, with what changes the final price.

Which stylist should I choose?

A page per stylist with specialties and photos of their work, so people choose with confidence.

Can I see real work?

A gallery of your own photos by service, so a balayage client finds balayage.

How do deposits work?

Deposit, late arrival and cancellation rules in plain words, next to your license details.

Are you open on Sunday?

Hours for each day and holiday closures, kept in step with your salon's Google listing.

First impression

Your work sells the chair, so the site has to show it.

A balayage client wants to see balayage. Your own photos do the selling online and attract the clients you want.

Portfolio

An aesthetics site we redesigned in New York

This New York cosmetic surgery center sells to the same image-aware client a salon does. We rebuilt its site around treatments and before and after photos.

Homepage Rathly redesigned for a cosmetic surgery practice in New York

New York Cosmetic, Skin and Laser Surgery Center

Redesign · Aesthetics · New York
Ahrefs overview of a New York cosmetic surgery site with 11K estimated monthly organic visits
Redesigned site · Ahrefs

2.9K ranking keywords

Ahrefs estimates 11K organic visits a month to the new site.
What's included

Six parts of every salon build

Each salon site ships with these six parts included. You can add an online shop, gift cards or memberships on top.

01

Appointments through your own tool

Book buttons linked to your scheduling software, plus a Google booking link to the same place.

02

Service menu pages

Cuts, color, extensions, nails, lashes, brows and spa care, each with prices and photos.

03

Stylist profiles

One page per stylist with specialties, a short bio, a gallery and a link to their calendar.

04

A simple editor for your manager

Prices, team bios and seasonal offers change in minutes, with no developer needed.

05

Fast mobile pages

Light pages with images in modern formats like WebP, built to pass Core Web Vitals and support SEO.

06

Everything in your salon's name

Your domain, code, photos and hosting account belong to your salon from day one.

Process

How we build a salon site in four weeks

About four weeks once your photos, prices and logins arrive. We time the launch around your busiest days.

  1. 01Week 1

    Map services and stylists

    We map your services, stylists and scheduling app, plus the beauty salons clients choose between.You get a sitemap
  2. 02Weeks 1 to 2

    Write menus and bios

    We write service pages and stylist bios, then list the photos each page needs.You get final copy
  3. 03Week 2

    Design the color page first

    The home page and a color service page come first, in your brand color palette and fonts.You get the final design
  4. 04Week 3

    Set up scheduling and galleries

    We wire book buttons, galleries, the CMS and your CRM on a test site for your team.You get a staging site
  5. 05Week 4

    Test every book button

    Redirects go in, each book button gets a real test from a phone, and the site opens.You get a live site
  6. 06Today

    Start your salon site

    Tell us which services you want to book more of.Get a quote →
Platforms

What your salon site runs on

We pick the platform by how often your team edits prices, posts and staff pages.

FrameworksWhat the site runs on
  • AstroFast service and gallery pages on weak signal.
  • Next.jsClient logins for packages or memberships.
  • NuxtA fit when your developer already works in Vue.
  • SvelteKitSmall tools like a color price estimator.
CMSWhere your team edits
  • KeystaticPrices and bios edited with a full history.
  • SanityOne stylist record shared across many pages.
  • StrapiAn open-source CMS you can host yourself.
  • PayloadGift card and package data in one app.
  • WordPressA familiar editor if your team knows it.
Every option ships with fast pages, schema and working book buttons. Your salon owns the code and the hosting account.
Examples

Habits of salon websites that stay booked

Strong salon websites give clients an easy way to book, show real work and sound like the people behind the chair. A beautiful site that loads slowly does not keep them.

Want bookings from search?Salon SEO from us starts at $2,000 a month and grows your listing, reviews and service pages.Salon SEO
  1. 01

    Sections in the right order

    Specialty and a booking button come first, then real work, prices, team, reviews and location. Visitors who scroll find the rest.

  2. 02

    Appointments in one tap

    A book button in the header
    It stays in view as visitors scroll on mobile.
    Deep links to each service
    A color client lands on color times, not the whole menu.
    A Google listing that matches
    It can link a scheduling provider or your own page.
  3. 03

    Photos that sell the service

    Your own images
    Descriptive alt text and details help Google understand each photo.
    A gallery per service
    Color, cuts, nails and lashes each get their own.
    Modern formats
    We serve WebP or AVIF, and Google supports both in search.
  4. 04

    Social media that feeds the site

    Instagram brings reach, and your site turns it into appointments. A link-in-bio page helps followers find your calendar, so your Instagram following turns into bookings.

  5. 05

    Reviews that follow FTC rules

    Since October 2024, an FTC rule bars hiding bad reviews while presenting the rest as complete. Reviews from staff need a clear disclosure.

  6. 06

    Pages every salon website needs

    Home
    Your specialty, best work and a booking button near the top.
    Services and prices
    One page per service group, with starting prices.
    Team
    A profile for each stylist, so people pick the right person.
    Gallery
    Real photos sorted by service and by stylist, with alt text.
    Policies and FAQ
    Deposits, cancellations, late arrivals and rules for kids' visits.
    Contact and parking
    Hours, a map and parking notes, so clients find the door.
Your options

Salon website templates or a custom design

Templates from builders and booking apps get hair salons and beauty industry studios online fast. Here is how to choose between them and custom design.

  1. 01

    Builder templates

    Wix and Squarespace salon templates look beautiful and launch quickly. Many salons share each layout, and speed control is limited.

  2. 02

    Booking-app templates

    Booking apps like Vagaro offer simple sites with scheduling built in. Design choices are few, and the app keeps the data.

  3. 03

    Free templates

    Free hair salon templates suit a brand-new studio on a tight budget. Expect stock photos and layouts other salons pick too.

  4. 04

    Custom design

    We build it around your brand, color palette, services and spa menu, in an industry full of shared templates. You own it, live in about a month.

Pricing

Your salon website quote, explained

You get a written price after we count services, stylists and pages. Nothing changes later without your sign-off.

Salon website

From $5,000one-time

Best for hair, nail, lash and spa businesses that want more bookings from their own site.

  • ✓Salon design and CMS
  • ✓Service, stylist and gallery pages
  • ✓Book buttons on every page
  • ✓CRM link to Smarfle or yours
  • ✓Call, form and booking tracking
  • ✓Your domain, code and photos
Get a quote →
What changes the price
  1. 01Service and stylist pages
  2. 02Galleries and photo editing
  3. 03Gift cards, a shop or memberships
  4. 04Content from your current site
Get a fixed quote →
Hosting and monthly care come as separate, optional lines in the quote.
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Salon website design questions

Cost

What should a salon spend on a website?

A Rathly salon site begins at $5,000, paid once. Extra stylist pages, a shop or gift cards change the final number.
Booking

What is the best salon booking software?

The best tool is the one your front desk uses every day. We link Vagaro, Fresha, Square Appointments or a similar tool, then give Google's booking link the same address.
Brand

What makes a new beauty salon stand out?

A clear specialty, real photos, easy booking and steady reviews. A new salon with a sharp brand and honest prices can look stronger online than an older shop.
Products

Can a salon website sell products online?

Yes. We add a shop for retail products and gift cards, connected to your payment processor. Your team updates stock in the CMS.Read the full answer →
Templates

Should a salon choose a template or a custom design?

Templates suit a new studio that needs a site this week. Custom design fits your brand, runs fast and belongs to you.
Timeline

When can our salon site go live?

About one month after we have all photos, prices and logins. Large galleries or a shop can add a week or two.Read the full answer →

Get a written quote for your salon website

  • ✓ A fixed price before work starts
  • ✓ Your domain, code and photos
  • ✓ Launch planned around busy days
Get a quoteSTEP 1 OF 2
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