01
Veterinary SEO
Best if pet owners search for a vet nearby and book with the clinic that has more reviews.
- ✓Service and species pages
- ✓Google profile for each location
- ✓Review requests after visits
Veterinary marketing
Pet owners choose a vet the way they choose a doctor for family, by reviews, distance and trust. Our veterinary marketing earns that trust online and keeps patients coming back for checkups.
- ✓Map rankings for your clinic and services
- ✓Pages for each species you treat
- ✓Reminders that bring patients back
- ✓New clients tracked to their source
PriceSEO from $2,000/mo · websites from $7,000
Why Rathly
Where Rathly fits a veterinary practice
Veterinary marketing measured in new clients and return visits. We attract new pet owners and support your team in keeping current patients on their health schedule. Reports count new clients, booked visits and reminder results.
135K monthly searchesAnimal hospital near me in a typical US month
Species pagesDogs, cats, exotics and pocket pets covered
Reminder campaignsVaccines, dental and wellness visits kept on time
Specialist claims checkedWording that follows state advertising rules
Careful review repliesResponses that never share a pet's medical details
The clinic owns itWebsite, campaigns and pet owner records remain yours
Services
Three services for vets and animal hospitals
Priced for veterinary practices, from single-doctor clinics to hospitals with several locations.
02
Veterinary website design
Best if your site hides hours, makes booking hard or doesn't show your team.
- ✓Online booking and new client forms
- ✓Doctor and staff profiles
- ✓Hours and emergency details up front
03
Google Ads for vets
Best if a new location, a new doctor or a new service needs patients soon.
- ✓Search campaigns for new clients
- ✓Ads for dental and wellness months
- ✓Cost per new client
Add-onPet photos and clinic postsPatient spotlights shared with owner permission, staff stories and health tips each week, shared on your clinic's social pages.Social media →
Strategy
Veterinary marketing strategies for a growing practice
A veterinary practice grows two ways, through new clients and through loyal ones who keep every recommended visit. These veterinary marketing strategies cover both, with ideas that attract new owners and support the relationship with current ones.
- 01
Rank for searches near your clinic
Google Ads data counts about 135,000 US searches a month for "animal hospital near me." A full, free Google profile, steady positive reviews and clear hours help a veterinary clinic win most of those visits.
- 02
Serve the pets others don't
"Exotic vet near me" draws about 33,100 searches a month, and "cat vet near me" about 22,200. If you treat birds, reptiles or cats in a feline-friendly setting, give each species its own page with specific care details.
- 03
Keep patients on schedule
Vaccine, dental and wellness reminders by text and email bring pets back on time for their health. Monthly newsletters with seasonal pet health tips keep owners engaged between visits. Searches for dog vaccinations nearby run near 22,200 monthly, so many new clients start there.
- 04
Explain costs and options
"Low cost vet near me" gets about 33,100 searches a month. Clear price ranges, payment options and wellness plans help worried owners choose you instead of waiting.
- 05
Build relationships in the community
Adoption events, shelter partnerships and school visits make your clinic the local name pet owners know. Promote each one on social media and your Google profile.
- 06
Tell your team's story
Owners pick people, not buildings. Bios for each veterinarian, staff photos and the reasons your team chose veterinary medicine make a first visit feel safer.
What works
Six programs that grow a vet practice
You'll see every program's effect as new clients or booked visits.
01
Pages by species
Dogs, cats, birds, reptiles and small mammals, each with care details and health resources.
02
New client offers
A first-exam offer on its own page, tracked from search to booked visit.
03
Reminder sequences
Texts and emails for vaccines, dental cleanings and senior health checkups.
04
Post-visit review asks
A short ask once the visit ends, plus replies that keep medical details private.
05
Community events
Adoption days and vaccine clinics promoted on your profile, site and social pages.
06
Book from any page
Booking and new client forms on every page, linked to your practice software.
Rules
Florida rules on veterinary ads
Florida's Board of Veterinary Medicine sets clear limits on what clinic ads can claim, under rule 61G18-21.001.
- 01
"Specialist" means board certified
A Florida vet can advertise as a specialist only with diplomate status from a specialty board the AVMA recognizes.
- 02
Focus claims still work
A clinic may say it limits its practice to cats or exotics, or has a special interest in them. That wording isn't a specialist claim.
- 03
No promised cures
The rule treats ads that raise unjustified hopes of a successful cure as misleading. Describe the care you give, not the outcome.
Measuring
What a veterinary report tracks
We report how each of our efforts performs, from new clients to the ones your practice keeps.
- 01
New client exams
First exams booked each month, split by channel.
- 02
Reminder response rate
The share of reminders that turn into booked visits.
- 03
Lapsed client returns
Clients who hadn't visited in a year and came back after a campaign.
Reviews
Practice owners review Rathly
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Veterinary marketing questions from practice owners
Strategy
What are the best strategies for marketing a veterinary practice?
Win local search with a complete Google profile and steady reviews, then keep clients with reminders and wellness plans. Community events and clear pricing help new owners pick you.Plans
Should a vet clinic offer wellness plans?
Many clinics do, because plans spread costs for owners and bring pets in on schedule. Promote them on your site and at checkout, then track sign-ups each month.Careers
CostHow do you specialize as a veterinarian?
After vet school, most future specialists complete an internship and then a residency. Passing a board exam makes them a diplomate of a recognized specialty college.How much does a clinic spend with Rathly?
Veterinary SEO costs $2,000 monthly. Each clinic location on Google adds $700, your first location too. Clinic websites start at $7,000. Paid ads cost $1,000 a month to manage.Read the full answer →Bring more pets through your doors
- ✓ Notes on your listing and site
- ✓ A plan for new and returning clients
- ✓ Month-to-month terms
- ✓ A reply the same or next day