01
Restaurant SEO
Best if hungry people nearby search on Maps and choose the place with better photos and reviews.
- ✓Google profile for each location
- ✓Text menu and dish pages
- ✓Directory listings kept in sync
Restaurant marketing
Diners pick a place in a few taps, from the map, the photos and the menu. Our restaurant marketing makes yours the easy choice tonight and brings first-time guests back as regulars.
- ✓Maps listings that win tonight's search
- ✓Menus guests can read on a phone
- ✓Social posts built around your food
- ✓Promotions planned for slow nights
PriceSEO from $2,000/mo · websites from $6,000
Why Rathly
Why restaurant owners pick Rathly
Digital marketing planned around covers, not likes. We plan around your busy and quiet nights, keep menus and hours right everywhere, and count orders, bookings and calls. Follower counts never stand in for diners.
4 channels, 1 calendarSEO, social media, email and paid campaigns on one schedule
Menus kept currentDishes and prices match on your site, Google and apps
Slow-night offersPromotions aimed at the quiet days in your week
Photos that sell platesFresh dish shots for Google, Instagram and the menu
Review rules followedRequests that meet FTC and Google review policies
Your guest listEmail and text lists that belong to the restaurant
Services
Ways we fill your tables
Three restaurant marketing services, priced for single restaurants, bars and small groups.
02
Restaurant website design
Best if your menu is a PDF, ordering sends guests to a delivery app, or booking takes too long.
- ✓Menus your staff can edit
- ✓Direct ordering and reservations
- ✓Gift card and event pages
03
Restaurant advertising
Best if a quiet night, a new menu or a holiday needs guests this week.
- ✓Search and Maps ads by time of day
- ✓Instagram reach for events
- ✓Orders and bookings counted per campaign
Add-onReels and posts for restaurantsDish reels, specials and event posts on your social media each week, plus replies to comments and messages.Social media →
Strategy
A restaurant marketing strategy for slow and busy nights
Most restaurants don't have a Saturday traffic problem. They have a Tuesday one. A good restaurant marketing strategy fills the quiet days and turns first visits into repeat ones. It also reminds locals you exist between meals.
- 01
Know who you feed
A lunch spot near offices, a date-night bistro and a family pizza place need different channels, offers and hours. Your sales by day and by time of day show where the gaps are.
- 02
Win the search for tonight
"Happy hour near me" averages about 673,000 US searches a month, by Google Ads data. "Catering near me" draws about 135,000. Current hours, a readable menu and recent photos on your Google profile decide which local spot gets those visits.
- 03
Plan the year around holidays
"Mother's Day brunch" stayed under 600 searches a month through December 2025, then hit about 1.5 million in April 2026. Holiday pages, booking links and ads should go live weeks before the date.
- 04
Sell gift cards in December
Searches for "restaurant gift cards" peaked near 40,500 in December 2025, about five times a typical month. A gift card page on your own site catches that demand, and every card brings a guest back in the new year.
- 05
Give the brand one clear idea
Diners remember one thing about a place, like the wood-fired oven, the rooftop or the family recipes. Build your brand on that one story. Then carry it through your logo, menu and posts, so the brand feels the same on every platform.
- 06
Post food people want to share
Social media works when it shows the plate, the room and the people. Short videos from the kitchen, staff favorites and this week's specials give followers a reason to book.
- 07
Turn first visits into regulars
A loyalty program, an email list and a text club bring guests back without a delivery app commission. Ask for an email with online orders and at checkout, then send one useful message a week.
- 08
Be part of the community
Community events and local partners bring steady business. Cater an office lunch, host a school fundraiser night or team up with a nearby brewery. Then share each one on your profile and social media.
Ideas
Six ideas for busier restaurant nights
Each idea ties to orders, bookings or calls in your monthly report.
01
Menus by time of day
Lunch, brunch, happy hour and late-night menus as text, each on its own page.
02
Dish-first reels
Short food videos of signature plates for Instagram, TikTok and your Google profile.
03
Holiday landing pages
Pages for Mother's Day, Valentine's Day and New Year's Eve, live a month early.
04
Text and email club
Weekly specials sent to guests who opted in at checkout or with an online order.
05
Quiet-night ads
Search and Maps campaigns that run only on the days and hours you need guests.
06
Private dining and catering
A page with menus, room sizes and a short inquiry form for groups and offices.
Rules
Rules for restaurant reviews and drink promotions
Restaurants promote food and often alcohol. Reviews and drink offers both come with legal limits.
- 01
Reviews you can ask for
The FTC's rule on fake reviews took effect in October 2024. It bans buying reviews and rewards tied to positive ones. Google bans any reward for a review, so ask every guest and offer nothing.
- 02
Alcohol ads on Meta
Meta requires US ads that promote alcohol to target people 21 and older. Ads for wine dinners, tap takeovers and cocktail events follow the same rule.
- 03
Drink specials by state
Massachusetts has banned discounted happy hour drinks since 1984. Other states set their own limits, so we check your state's liquor rules before promoting a special.
Measuring
Numbers a restaurant report should show
Likes and engagement are easy to count and hard to spend. These three numbers show whether marketing fills a table.
- 01
Orders and bookings by source
Online orders, reservations and catering inquiries carry the page, ad or post behind them. You see which channel fills tables.
- 02
Calls and direction requests
Google reports calls and direction requests from your profile each month. We track them by location and compare them with last year.
- 03
Guests who come back
Your point-of-sale system or loyalty program shows how many diners return. We compare that rate before and after email, text and loyalty campaigns.
Results
Results from local consumer clients
Proof from clients whose customers also choose fast on a phone. Data from their own Search Console and Google Ads accounts.
Med spa
24.3K clicksSearch Console · 12 months · 3.6M impressions
Watch buyer
98 leadsGoogle Ads · 27 days · $24.16 per leadReviews
What business owners tell Google about us
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
What restaurateurs ask before hiring us
Strategy
How do you market a restaurant?
Get the basics right first, with a current Google profile, a text menu and fresh photos. Then add social posts, an email or text list and ads aimed at your slow days.Budget
CostHow does the 30/30/30 rule work for restaurants?
It's a rough budget guide. About 30% of sales goes to food, 30% to labor and 30% to other costs, leaving about 10% as profit. Marketing comes out of that third slice.How much does restaurant marketing cost with Rathly?
Our base for restaurant SEO is $2,000 monthly. Every location's Google profile adds $700, counting the first. Sites begin at $6,000, and ad management at $1,000 a month.Read the full answer →Basics
What are the 7 Ps of restaurant marketing?
Product, price, place, promotion, people, process and physical evidence. For a restaurant, that means the menu, prices, location, offers, staff, service flow and the dining room itself.Fill more tables on slow nights
- ✓ Notes on your listing, menu and photos
- ✓ A written plan for your quiet days
- ✓ Month-to-month terms
- ✓ A reply the same or next day