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Rathly

Facebook ads management

We run Facebook and Instagram ad campaigns for local businesses in Facebook Ads Manager, inside your own Meta business account. Real videos of your work reach a local audience, and we track every lead.

  • ✓Lead and retargeting campaigns
  • ✓Video and photo ads from your real work
  • ✓Meta Pixel plus the Conversions API
  • ✓Facebook Ads Manager, never the Boost button
PriceManagement from $1,000/mo · ad spend billed by Meta
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How it works

How Facebook and Instagram ads bring local leads

Meta's advertising platform reaches users while they scroll, before they search. Managing Facebook ad campaigns means creating ads, choosing the target audience and checking what each lead costs. We work only in Meta's own tools, such as Ads Manager and Events Manager.

How do I manage my Facebook ads?Start by using Facebook Ads Manager in a business account you own, not third-party tools. Pick the leads objective for lead campaigns and change ads in batches.Boost vs Ads Manager
  1. 01

    Facebook Ads Manager, not boosted posts

    A boosted post usually chases likes. Facebook Ads Manager allows us to select the leads or sales objective, test several ads at once and track results with the pixel.

  2. 02

    Six objectives for ad campaigns

    Ads Manager gives advertisers six objective options. They are awareness, traffic, engagement, leads, app promotion and sales. Most local ad campaigns run using the leads objective.

  3. 03

    Audience targeting options

    Meta allows targeting by location, age, interests and behaviors, with a radius from about 0.63 to 50 miles. We start broad in your service area and let the ads find buyers.

  4. 04

    Placements and formats

    Facebook ads can reach users on Facebook, Instagram, Messenger, Threads and the Audience Network. We select placements by performance and move budget away from weak ones. Ad format options include image, video and carousel, which allows 2 to 10 cards.

  5. 05

    Reporting in Facebook Ads Manager

    Facebook Ads Manager reporting shows results, cost per lead and performance by ad and platform across campaigns. We read it weekly and change ads in batches, so each ad set can learn on a steady budget.

What's included

What we handle in Facebook Ads Manager

Six jobs in managing your Facebook ad account each month, using Meta's own tools.

Video from your real work

Short videos and photos of your jobs, in the right ad format for Reels, Stories and feed.

Lead ad campaigns

Instant forms that prefill for users, or a landing page, with one question that filters junk.

Target audience

A broad local audience, site visitors and customer lists you have consent to target.

Pixel and Conversions API

The Conversions API allows server events beside browser ones, so Meta counts each lead once.

Retargeting campaigns

Proof and offers for an audience of users who visited your site but did not call.

Lead follow-up setup

Instant form leads go straight to your CRM or Smarfle, so someone calls fast.

Creative

On social, the ad itself is the targeting. Real work beats stock photos.

A 15-second clip of a finished job tells the platform which audience to reach, far better than a stack of interests and behaviors.

Process

How we launch your Facebook ad campaigns

Setup first. Then your campaigns get time to learn before we change them.

  1. 01Week 1

    Access and tracking

    You add us as a partner, which gives us access without your password. We set up pixel and server events.You get each lead counted once
  2. 02Week 1

    Ad plan

    We pick offers and shoot or edit three to five ads using your real work, sized for each platform.You get ads to approve
  3. 03Week 2

    Ads go live

    We target a local audience with a lead campaign, plus retargeting campaigns for site visitors.You get live campaigns
  4. 04Weeks 3 to 6

    Learn and refresh

    Ad sets learn, then we swap tired ads in Ads Manager and move budget between campaigns.You get fresh ads
  5. 05Every month

    Report and new ideas

    Leads, cost per lead and performance by ad, with new angles to test.You get a monthly report
  6. 06Today

    Send your page link

    Share your Facebook page and tell us what past campaigns did.Talk to us →
Rules

Meta ad rules we plan around

Some industries face extra limits on every Facebook ad. We set campaigns up right from day one.

01

Housing, jobs and financial ads

Special ad categories remove age, gender and ZIP targeting and require a 15-mile radius in the US.

02

Health businesses

Since September 2025, Meta blocks custom audiences that suggest health conditions or financial status.

03

Paid partnerships

Creator and customer posts we pay for carry a clear disclosure, as the FTC requires.

Pricing

Facebook ads management pricing

A flat monthly fee, separate from your advertising budget. Meta charges the ads themselves straight to your card.

Facebook and Instagram ads

From $1,000/mo

Best for local businesses with visual work, seasonal campaigns or site visitors to win back.

  • ✓Lead and retargeting campaigns
  • ✓Three to five new ads a month
  • ✓Pixel and Conversions API setup
  • ✓Lead routing to your CRM
  • ✓Monthly performance report
Get a quote →
What changes the price
  1. 01How many new ads we're creating in Facebook Ads Manager each month
  2. 02Campaign options, such as lead forms or retargeting
  3. 03Special ad category setup if needed
  4. 04Lead routing from Meta's tools into your CRM
Get a fixed quote →
Run Google Ads too? One plan and one report cover both under PPC management.
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Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
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Real answers

Facebook ads management questions

Get a Facebook ads plan

  • ✓ A creative plan built on your real work
  • ✓ Ads in your own Meta account
  • ✓ Month-to-month, cancel any day
  • ✓ A reply the same or next day
Get a quoteSTEP 1 OF 2
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