FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→Rathly runs Google and paid social campaigns for local businesses, and every ad account stays in your name. We build campaigns around searches that turn into calls, then cut wasted clicks every week.
Six parts of one paid media plan. We start with the searches closest to a booked job, then add reach once tracking proves what works.
Keyword research first, then PPC campaigns for the services and areas that pay, with negative keywords added weekly.
We set up and run your pay-per-lead listing, from service areas to weekly budget, and track every lead.
Remarketing campaigns reach an audience of past visitors. Performance Max comes in once conversion data is solid.
Video and photo ads of your real work, with audience targeting for people nearby and past site visitors.
Each ad group sends traffic to a page about that one service, so more clicks convert into calls.
Calls, forms and bookings count from day one. One report shows cost per lead for all PPC campaigns.
Your ad budget goes to Google, not to us.
Google and Meta bill your own card for every click. Our PPC fee is separate and flat, so we never earn more when your budget grows.
PPC, or pay-per-click, is the paid side of digital marketing. Your ad shows while people search, scroll or watch. You pay when someone clicks, or per lead on Local Services Ads.
Someone types "water heater repair near me" into a search engine, and your ad answers. These people want help now, so paid search campaigns usually bring the fastest results. Google ranks ads on bid, ad quality and context, so a better ad can pay less per click.
For many trades, Local Services Ads sit above regular search campaigns. You pay for calls and messages, not clicks. Reviews, response speed and distance shape where you show.
Social media marketing on Facebook and Instagram reaches an audience before it searches. These ads suit visual work and seasonal offers. Retargeting campaigns also remind visitors who left without calling.
PPC works best next to SEO and social media marketing. Paid campaigns bring traffic while SEO builds, and their search data shows which keywords deserve organic pages.
PPC is the fastest-moving part of paid digital advertising, so it needs weekly attention. A PPC management agency turns your business goals into campaigns, reads the data and moves your budget toward the best return.
Keyword research comes first for each service and area you want to grow. A search like "emergency plumber near me" shows highly specific intent, and that person is likely to call. A search like "how to fix a leaky faucet" rarely turns into a job, so it joins the negative keywords list.
Each service gets its own PPC campaign and ad groups, so the ad matches the search. Location targeting covers people in your service area, not people who only read about it. Brand searches run in separate campaigns.
Ads name the service, the area and a reason to call. Each ad group sends traffic to a page about that one job. Google scores ad relevance and landing page experience, so a highly relevant page can lower what you pay.
Smart Bidding sets a bid in each auction once conversion tracking holds. We pick the bid strategy that fits your goals, such as more calls or a target cost per lead. Then we adjust it at the campaign level as data grows.
Each month you see leads, cost per lead and the return on ad spend for all campaigns. We explain what changed, what we paused and which PPC test runs next.
One flat monthly fee for the PPC work. Ad spend is separate and goes straight from your card to Google or Meta.
Best for businesses that want leads now and a clear return. The fee never becomes a share of your ad spend.
Conversion tracking goes in before the first ad runs. After launch, you see what changed in your campaigns every week.
Run one PPC channel or several. Each service also works on its own.
Put these questions to any PPC agency before signing. Our answers sit beside each one.
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
