FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→A "realtor near me" click averages about $11 on Google, while a "homes for sale near me" click costs under $1. Our real estate advertising spends where listings come from and tracks every lead to a closing.
Sellers and buyers search in different ways and at very different click prices, so agents need both kinds of campaigns.
Agent and home value searches sent to a valuation page with a short form.
Area, condo and school zone searches sent to matching IDX pages.
Pay-per-lead listings with a verified badge, once each agent's license clears.
Walkthrough videos on Instagram, Facebook and YouTube for each new listing.
Seller searches cost about ten times more than buyer searches, because a listing is worth more to an agent.
| Search | A month | Cost per click | What the person is after | Landing page |
|---|---|---|---|---|
| sell my house fast | 9.9K | $103.75 | A cash offer this week | Skip unless you buy homes |
| realtor near me | 90.5K | $11.01 | A local agent to hire | Agent page with reviews and sales |
| real estate agent near me | 40.5K | $9.65 | Help to buy or sell | Seller and buyer paths |
| what is my home worth | 8.1K | $7.42 | A price before deciding to sell | Home value page with report form |
| condos for sale | 49.5K | $0.94 | A unit in a certain building or area | Condo search page by building |
| homes for sale near me | 368K | $0.90 | Listings to browse tonight | Area search page |
Average cost per click and monthly US searches from Google Ads, October 2026.
Portals win most buyer searches, and cash buyers bid up the urgent seller ones. These real estate advertising strategies help agents find the gaps, win listing appointments and build a pipeline of buyers who close months later.
A listing brings a commission and often a buyer for another home. Agent and home value searches cost $7 to $11 a click, and they deserve the larger share of the budget.
That search averages over $100 a click, because cash buyers want those homes. Unless you buy houses, those clicks rarely turn into listings.
People who search "what is my home worth" are weighing a sale. A report with recent nearby sales, sent by an agent, starts a real conversation.
Condo and neighborhood searches often cost under $1. Pages for single buildings and small areas, with real images and a buyer's guide, give detail the portals lack.
A short video tour on Instagram and YouTube proves to sellers how you market a home and builds trust. Meta treats housing ads as a special category, so target by area, not by person.
A small radius campaign the week before an open house reaches a local audience of neighbors and buyers. Neighbors who visit often become future sellers or send referrals.
Leads can take months to close. Import closed deals from your CRM into Google Ads, so bidding learns which searches bring clients who buy or sell.
State license law decides whose name an ad must carry, and Google checks licenses before agent listings run.
Every Florida ad must include the brokerage's licensed name. Online, it sits next to the contact details, and an agent's last name must match the license.
New York ads must carry the broker's name and full address or phone. An ad that names an agent or team must also name the broker.
Google checks each agent's license and asks for professional liability insurance before verified agent listings run.
One monthly fee covers the work. Ad spend goes on the agent's or brokerage's own card.
Best for agents and teams who want listing appointments, not just buyer clicks.
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