SEO and web design case studies
Each study shows a real client result with the screenshots behind it, from Google Search Console, Ahrefs and Smarfle. Every number carries its source and dates.
- ✓Screenshots from client accounts
- ✓A source and dates on every number
- ✓What we did, step by step
- ✓The hard results as well as the wins
Client results by industry
Pick a business like yours to see the starting point, the work and the screenshots.
Pest control · Dallas-Fort WorthPest control company
789keywords in Google's top threeForterra Pest Control launched a 377-page site in September 2026. Seven weeks later, Google clicks ran 52% above the summer.Web design, SEO, Google Maps, Link building · Jul to Nov 2026Read the case study →
Cosmetic dermatology · Manhattan and Long IslandCosmetic dermatologist
2x+patient requests from the websiteNew York Cosmetic, Skin & Laser Surgery Center got a rebuilt site, ten editorial links a month and answer-first pages. Patient requests more than doubled.Web design, SEO, Link building, AI search · Jul 2025 to Oct 2026Read the case study →
Upholstery cleaning · OrlandoUpholstery cleaning company
Top 3on Google Maps for upholstery cleaning orlandoPink Upholstery Cleaning opened in June 2026 with no website and no Google listing. Four months later, it sits in Google's map pack in Orlando.Web design, SEO, Google Maps, AI search, Meta ads · Jun to Nov 2026Read the case study →- +52%Google clicks in two monthsLaw firm · Missouri
Personal injury law firm
Technical fixes and editorial links. Google clicks rose 52%, and average position improved from 20.4 to 14.9.Technical SEO, Link building · Dec 2025 to Mar 2026Read the case study → - 35.6 → 3position for dui lawyerLaw firm · South Florida
Criminal defense law firm
Lawyer searches moved onto Google's first page and impressions grew 48%. Clicks didn't follow, and the study shows why.Technical SEO, Link building · Oct 2025 to Mar 2026Read the case study → - 19.6 → 12.7average position, whole siteLaw firm · Nationwide
Asbestos and mesothelioma law firm
Average position improved from 19.6 to 12.7 and impressions rose 59%. Clicks fell, and the study explains why.Technical SEO, Link building · Jan to Oct 2026Read the case study →
When rankings rise but clicks don't
Two of these studies show a pattern every law firm should know about. The firms' rankings and impressions grew, yet clicks didn't follow.
- 01
Ads and the map pack come first
On searches like dui lawyer, Google shows ads and a map pack before any organic result. A firm can climb to the top three and still sit below the fold.
- 02
Google answers the question
For legal and medical questions, Google's AI Overviews often answer on the results page. The ranking stays, and the click goes away.
- 03
What it means for a plan
Rankings are still the base for every other channel. We show both sides, so you can see what SEO moves now and where ads or Maps need to join it.
How we build every case study
We publish a study when a client's numbers moved and the screenshots can show it.
- 01
Real accounts
Every chart comes from the client's own Google Search Console, Ahrefs or Smarfle account, captured on the date shown.
- 02
Fair comparisons
We name the dates for every comparison. Google changed how it counts impressions in September 2025, so we judge clicks and positions.
- 03
Private numbers stay private
Lead counts appear only when a client agrees. Otherwise a study shows how leads grew, without the totals.
Questions about these client results
Are these case study results typical?
Every business starts from a different place. These studies show what changed for real clients and when, so you can judge how close your own situation is.Where do the case study numbers come from?
From Google Search Console, Ahrefs and Smarfle, in each client's own account. Every screenshot shows its dates, and every comparison names its windows.Why did some rankings rise without more clicks?
Ads, the map pack and AI Overviews now sit above many organic results. A page can reach the top three and still get few clicks, so we pair SEO with Maps and ads.Read the full answer →TimingHow fast did these clients see results?
Forterra's clicks climbed three weeks after its launch. Most sites see rankings move in 3 to 4 months and keep growing after 6, so plan for a few months.Read the full answer →StartCan you do the same for my business?
Send us your website. We look at it before we call, then tell you what we would fix first and what it costs, in writing.Read the full answer →Become our next case study
- ✓ We review your site before the call
- ✓ A written plan and price
- ✓ Accounts in your name
- ✓ A reply the same or next day