SEO
From $2,000/mo
Best for steady leads from Google search and Maps that keep coming without a cost per click.
- ✓Google Business Profile and map ranking
- ✓Service and city pages
- ✓Review requests on Smarfle
- ✓A monthly calls-and-leads report
Local lead generation services
Rathly runs local lead generation for small businesses. Calls, forms and messages come straight to you from Google search, Maps, paid search and social platforms, into one inbox on Smarfle. Nobody else gets your leads.
- ✓Leads from your own site, listings and campaigns
- ✓One inbox for calls, forms and messages
- ✓Review requests after every job
- ✓Weekly map ranking scans for each office
PriceSEO from $2,000/mo · PPC from $1,000/mo
Lead generation channels
Where your local leads come from
Six local lead generation channels that reach buyers in your area and send them to you, not to a lead marketplace.
Google Maps and your listing
Calls, direction requests and messages from people who find you in the map pack.
Local SEO pages
Service and city pages built around local keywords like "AC repair in Kissimmee" that drive calls.
Google Ads plus Local Services Ads
Paid leads that start within days, from people searching for your service right now.
Facebook and Instagram ads
Offers and project videos that reach a local audience of homeowners and families in your service area.
Reviews
A request after every job. More recent reviews lift your map ranking and win the click.
Landing pages and forms
Short forms and call buttons that send every lead, with its channel, into the inbox.
Our platform
How Smarfle turns visits into booked jobs
Smarfle is the marketing platform Rathly runs for its clients. It holds every lead, every review request and every map scan for your business, connected to your own Google and ad accounts. smarfle.com ↗
One lead inbox
Calls, website forms and messages arrive together, each with its source.Reviews after every job
Customers get a request after each job, and you approve our draft replies.Profile posts
We plan and publish Google profile posts in your voice every month.Map rank scans
A grid scan each week shows your local ranking across the service area.Exclusive leads
Your leads go to you alone, never to a competitor.
Rathly does not sell pay-per-lead or shared leads. Every call and form comes from your own site, listings and campaigns, so you never race another local business for the same job.
How it works
How local lead generation works
Local lead generation means turning nearby people who need your service into calls, forms and bookings. Each local lead comes from places your customers already look, such as Google search, Maps and social media. For a local business, no matter the trade, every job depends on nearby demand.
- 01
Owned leads vs bought leads
Some lead generation services sell the same request to several companies, so you race competitors for every job. A lead from your own site, Google listing or campaigns comes to you alone. You also keep the reviews and rankings that bring the next lead.
- 02
Fast leads and lasting leads
Google Ads bring leads within days, and you pay for each click or lead. Local SEO and your Google listing take a few months, then keep leads coming without click fees. Most clients run both.
- 03
Every lead needs a source
Each call and form should show where it came from. Conversion tracking tells you which lead generation channel pays, which means you know where to move budget.
Strategies
Local lead generation strategies that feed each other
No single channel fills a calendar, no matter the budget. These local lead generation strategies work together to generate calls and forms, and each one shows up in your monthly report.
- 01
Local SEO and your Google Business Profile
Per Google, three things drive local results, relevance, distance and prominence. Local SEO strategies work on the parts you can change. Relevant service pages, a complete profile and steady reviews drive ranking and visibility in the map pack.
- 02
Pay per click or pay per lead
Paid search campaigns put you at the top for keywords people type when they need help now, and drive calls within days. With Local Services Ads you pay per lead, and listings show a Google Verified badge once you pass Google's checks.
- 03
Landing pages built for one service
Each ad and each service gets its own landing page, written for that audience. The phone number, reviews and a short form sit near the top. Focused landing pages turn more of that traffic into calls, which lifts your conversion rate.
- 04
Social media marketing and local advertising
Social platforms reach a local audience before it searches. Facebook and Instagram advertising and regular posts keep your name in front of past customers who send referrals.
- 05
Reviews and reputation
A text from Smarfle asks for a review after each job. Recent reviews help prominence and give a new lead a reason to choose you over the next result.
- 06
Email marketing to past customers
Past customers already know your work. Seasonal reminders by email or text generate repeat jobs, as long as each message follows CAN-SPAM and texting consent rules.
- 07
Growth you can measure
Lead generation growth shows in calls, forms and booked jobs, not in clicks. We report results by channel each month, so your efforts and budget follow what works.
Tools
Lead generation tools we set up for you
The local lead generation tools we connect in the first weeks, using accounts in your name.
Smarfle inbox
Calls, forms and messages land in one inbox, each tagged with the channel it came from.
Review texts
After each job, the customer gets a text from Smarfle asking for a review, so new ones keep coming.
Map rank scans
Each week, a 49-point map scan reports your Google Maps position across the service area.
Google Search Console
It shows which queries bring traffic to your site, with clicks, impressions and position.
Google and Meta ad accounts
Paid campaigns run in your own Google and Meta accounts, with tracking you can open.
Map listing care
Your listing, posts and reviews stay in your name, with Rathly added as a manager.
Pricing
What local lead generation costs
Two monthly local lead generation services that work together. Ad spend is separate and billed to your own card.
PPC
From $1,000/mo
Best for leads within days from Google search, Local Services Ads and Facebook and Instagram campaigns.
- ✓Search and Local Services Ads
- ✓Call and form tracking
- ✓Weekly search term cleanup
- ✓Monthly cost per lead report
The SEO base depends on your industry. Each Google listing we look after then costs $700 more per month.
Process
How we set up your local lead generation system
Tracking and the inbox come first, then the strategies, so you can see every lead from day one.
- 01Week 1
Tracking and inbox
We connect your phone numbers, forms and profiles to one Smarfle inbox.You get every lead in one place - 02Week 1
Listings and paid search
We fix your Google listing and launch paid search for the services that pay best.You get first paid leads - 03Month 1
Pages and reviews
We fix your service pages and landing pages, then start review requests after every job.You get more reviews each week - 04Every week
Scans and cleanup
We scan map ranking across your area and remove keywords that waste money.You get a weekly rank grid - 05Every month
Report by channel
We show leads and cost by channel, then move budget to what works.You get one report per month - 06Today
Count your leads with us
Tell us how many leads you get now, how many you need and what efforts worked before.Talk to us →
Compare
Vetting a lead generation partner
Ask these before you pay anyone to generate leads. Here is how Rathly answers.
TopicAsk any lead providerRathly
Exclusivity
Do other companies get the same lead?No. Every lead comes from your own site, profiles and ads.Tracking
Where does each lead come from?Each one shows its channel, such as Maps, search or an ad.Ownership
What do I keep if I leave?Your site, profiles, reviews, ad accounts and lead history.Quality
How do you filter out junk leads?Tight targeting, bot checks on forms and weekly search cleanup.Speed
How soon do the first leads arrive?Ads often bring leads within days. SEO builds over months.Contract
How long do I have to stay?Month-to-month. You can cancel any month in writing.Reviews
What Rathly clients say on Google
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Local lead generation, explained
Basics
CostWhat does local lead generation mean?
It is the work of turning nearby people who need your service into calls, forms and bookings. Local lead generation can generate leads from Google search, Maps, ad platforms and social media. Tracking shows where each lead came from.How much should you pay for lead generation?
Pay less per lead than the profit it brings after you count how many leads become jobs. With us, SEO runs from $2,000 monthly and PPC management from $1,000 monthly, while ad platforms bill your spend directly.Read the full answer →Rules
FreeIs lead generation legal?
Yes. Marketing that brings you inquiries is legal. Calling or texting leads with automated tools needs their consent under the TCPA, and marketing emails must follow the CAN-SPAM Act. Our forms ask for text consent with an unchecked box.How can I get free leads for my business?
Start with a complete Google Business Profile, steady review requests and clear service pages on your site. These free strategies cost time, not ad spend. They take a few months to build, so many businesses add ads for leads in the meantime.Read the full answer →Outsourcing
ToolsIs lead generation a BPO?
Not always. Some outsourcing firms sell lead generation by calling or emailing lists. Local lead generation at Rathly brings inbound leads using your own site, listings and campaigns instead.What are the best local lead generation tools?
For a local business, begin with a fully filled-out Google Business Profile and Google Search Console. Add an ad account in your name and one inbox for every call and form. Smarfle covers the inbox, reviews and map scans.Read the full answer →Get more local leads
- ✓ Leads that come to you alone
- ✓ Every lead in one Smarfle inbox
- ✓ Month-to-month, cancel any day
- ✓ A reply the same or next day