01
Flooring SEO
Best if buyers search for flooring stores or installers and visit the one that ranks with good reviews.
- ✓Pages for each product line
- ✓Google profile for the showroom
- ✓Town pages for install areas
Flooring marketing
Most flooring buyers start online, then visit a showroom to touch samples before they sign. Our flooring marketing gets them in the door and tracks each visit to an installed floor.
- ✓Rankings for products and installation
- ✓Room galleries that sell the look
- ✓Showroom visits tracked from search
- ✓Measure appointments booked online
PriceSEO from $2,900/mo · websites from $5,000
Why Rathly
Rathly's plan for flooring businesses
Digital marketing for flooring, measured in installed square feet. Buyers compare products online and in person. We connect both, so your report shows leads, showroom visits, measures booked and revenue by product line.
135K LVP searchesEach month in the US, by Google Ads data
Product line pagesLVP, hardwood, tile and carpet each ranked
Showroom visit trackingStore visits tied to the search behind them
Measure booking onlineIn-home measures scheduled from the site
Accurate origin claimsMade in USA and emissions wording checked
Your store's accountsSite, ads and customer lists stay with you
Services
Three services that sell more floors
Priced for flooring stores, installers and refinishers of any size.
02
Flooring website design
Best if your site doesn't show your lines, past rooms or a way to book a measure.
- ✓Product catalog by line
- ✓Room galleries
- ✓Online measure booking
03
Google Ads for flooring
Best if you're running a sale or need more installation jobs this month.
- ✓Search campaigns by product
- ✓Showroom visit campaigns
- ✓Cost per booked measure
Add-onRoom reveal postsBefore and after rooms and new arrivals each week, posted to Instagram, Pinterest and Facebook.Social media →
Strategy
Flooring marketing strategies from search to showroom
Flooring is a researched purchase. People compare materials online, then come in to see samples or ask for an in-home measure. These flooring marketing strategies cover every step and help flooring companies grow without wasted advertising.
- 01
Rank for the products people want
Luxury vinyl plank leads demand. Google Ads data puts "LVP flooring" near 135,000 monthly searches. "Hardwood floor refinishing" adds about 40,500. Product and service pages catch shoppers before they choose a store.
- 02
Win the local store search
Roughly 49,500 people a month type "flooring near me" into Google. A complete, free Google profile with showroom photos, hours and reviews, plus steady search engine optimization, turns that search into a visit.
- 03
Sell installation, not just product
"Flooring installation near me" reached about 22,200 searches in August 2026, and carpet installation searches run near 18,100 monthly. Installation pages with crew photos and warranties win buyers who already own the material.
- 04
Show finished rooms
Buyers picture floors in their own homes. Galleries by room, style and product, with real photos from local jobs, close that gap.
- 05
Add specialty floors
Epoxy floor coating is a quieter niche, near 27,100 searches monthly. Garage, basement and commercial coatings bring higher-margin work.
- 06
Build a brand your market remembers
Creating a clear brand, from the showroom sign to social media, helps your target audience remember you when the project starts. It also sets you apart from big-box competitors.
- 07
Partner with builders and designers
Builders, remodelers and interior designers order floors often. A trade page with pricing tiers and fast quotes keeps them coming back, and each account adds real value over time.
What works
Six ideas that fill a flooring showroom
We track each one to visits, measures and installs.
01
Pages by material
One page per floor type, with real photos, care tips and where it works best.
02
Cost guides by material
Installed price ranges per square foot for each floor type.
03
Room galleries
Kitchens, baths and living rooms, grouped by floor type and style.
04
Measure scheduling
In-home measure appointments that buyers book from any page.
05
Sale campaigns
Ads and emails timed to your promotions and slow months.
06
Installed-floor reviews
A review link sent the week after installation, once the furniture is back in place.
Rules
Claims flooring sellers should check
Flooring ads often mention origin, emissions and financing. Each one has a federal rule behind it.
- 01
Made in USA
Under the FTC's Made in USA rule, an unqualified claim means US plants produce all or virtually all of the product. Imported lines need qualified wording.
- 02
Formaldehyde standards
Composite wood in flooring sold in the US must meet EPA's TSCA Title VI formaldehyde limits. Cite the compliance label rather than a vague low-emissions promise.
- 03
Financing offers
Under Regulation Z, a financing ad that states a monthly payment also needs the APR, the down payment and the repayment terms.
Measuring
How the flooring report reads
Flooring sales happen in the store and the home, so we track both.
- 01
Showroom visits
Store visits and calls from search, ads and Maps, by source.
- 02
Measures booked
In-home measures scheduled each month, and how many turn into orders.
- 03
Revenue by product line
LVP, hardwood, tile and carpet sales, matched to the lead that started them.
Reviews
Rathly clients share their experience
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Answers for flooring stores and installers
Ads
How should a flooring business advertise?
Rank for product and near me searches, show finished rooms and run search ads during sales. Above all, make booking a measure easy.Trends
What is trending in flooring now?
Luxury vinyl plank leads search demand by a wide margin, at roughly 135,000 monthly. Hardwood refinishing and epoxy coatings also draw steady interest.Showroom
CostDo flooring stores still need a showroom?
Many buyers still want to touch samples before they buy. A showroom and a strong website work best together, each sending people to the other.What's the price of Rathly's flooring plan?
Our flooring SEO plan is $2,900 monthly. Each showroom on Google Maps costs another $700, the first showroom too. A flooring site begins at $5,000, and our search and social ad work starts at $1,000 per month.Read the full answer →Bring more buyers into your showroom
- ✓ Notes on your listing and catalog
- ✓ A plan for sales and slow months
- ✓ Month-to-month terms
- ✓ A reply the same or next day