01
MSP SEO
Best if businesses search for IT support or a security service and find a national brand first.
- ✓Pages for each service and industry
- ✓Google profile for each office
- ✓Compliance guides your techs review
MSP marketing
Businesses rarely switch IT providers, and usually only after an outage or an audit scare. Our MSP marketing keeps your firm in view until then and turns that moment into a discovery call.
- ✓Pages for each service and compliance need
- ✓Google Ads aimed at business buyers
- ✓Content that carries long sales cycles
- ✓Discovery calls tracked to signed contracts
PriceSEO from $4,500/mo · websites from $9,000
Why Rathly
Why MSPs bring their marketing to Rathly
B2B marketing measured in signed agreements. We write for the owner and the office manager, not for other engineers. Your report follows each lead from first visit to discovery call to signed agreement.
113K clicksSearch growth for a law firm, a typical MSP buyer
Plain-English pagesServices explained for owners, not engineers
Careful security claimsNo "HIPAA certified" or other loose promises
Long-cycle follow-upEmail and retargeting for buyers who take months
Revenue in the reportSigned agreements and monthly value by source
Nothing held hostageSite, ad accounts and CRM data stay with you
Services
Three services that fill an MSP pipeline
Priced for managed IT and cybersecurity firms, from local shops to teams in several cities.
02
MSP website design
Best if your site reads like a spec sheet and never asks a visitor for a meeting.
- ✓Service pages written for owners
- ✓Discovery call booking on the site
- ✓Case studies and partner badges
03
Google Ads for MSPs
Best if you want discovery calls this quarter while organic rankings build.
- ✓Search campaigns for IT service terms
- ✓Negative keywords that block job seekers
- ✓Cost per discovery call
Add-onLead generation for MSPsSEO, ads and lead tracking under one plan, with every lead followed to a signed agreement in Smarfle.Lead generation →
Strategy
An MSP marketing strategy for long sales cycles
Most businesses keep an IT provider for years. They switch after an outage, a breach scare, an audit or an office move. Good MSP marketing builds trust before that moment, so your firm gets the first call when it comes.
- 01
Pick a niche you can prove
Law firms, medical offices, accounting firms and manufacturers each have their own software, rules and fears. A niche market sharpens your message and makes referrals easier to ask for. It also keeps your MSP marketing focused on qualified leads.
- 02
Rank for the services businesses search
"Managed IT services" averages about 27,100 US searches a month, by Google Ads data. It peaked near 90,500 in January 2026. "Cybersecurity services" draws about 9,900. Each service needs a page that explains scope, response times and how pricing works.
- 03
Write for compliance deadlines
Rules create buyers. Since May 2024, the FTC's Safeguards Rule has made non-bank financial firms report breaches that affect 500 or more people. The DoD began phasing CMMC into contracts in November 2025. A clear guide to each rule reaches firms facing a deadline.
- 04
Turn content into sales conversations
Checklists, short videos and a security self-check give visitors a reason to talk. Every download reaches your CRM tagged by source, so sales knows what the lead read.
- 05
Know the competitors in your market
Search a few service terms in your area and note who ranks, what they promise and what they charge. One clear difference, like a one-hour response time, gives your MSP marketing strategy a pitch others can't copy.
- 06
Use social media to stay familiar
B2B buyers look you up on LinkedIn before a call. Short posts about problems you solved, new certifications on the team and client wins keep your name familiar.
- 07
Build referral and partner channels
Accountants, lawyers and office furniture dealers often hear about IT pain first. Partner with a few, trade introductions and give them a simple way to send leads.
- 08
Follow up for months, not days
An IT switch can take a quarter or longer to decide. Email updates, retargeting and a quarterly check-in keep your firm in mind until the old contract ends.
What works
Six parts of an MSP marketing plan
Each part feeds discovery calls, and we track every call to a signed agreement.
01
A page for every offer
Managed IT, cybersecurity, cloud, backup and help desk, each explained on its own page.
02
Industry pages
Pages for the fields you serve, like law, healthcare and accounting, with their rules.
03
Deadline explainers
Plain guides to HIPAA, CMMC and the FTC Safeguards Rule, reviewed by your engineers.
04
Case studies
Before-and-after stories with outage counts, response times and quotes from clients.
05
Business-only targeting
Search ads with negative keywords that keep out job seekers and home users.
06
Discovery call booking
A calendar on the site, so a buyer can book 20 minutes without trading emails.
Rules
Claims MSPs should avoid in marketing
Security buyers check claims. Some common phrases on MSP websites are wrong or risky.
- 01
There is no "HIPAA certified"
HHS doesn't certify HIPAA compliance or recognize private certifications for its Security Rule. Say you support HIPAA compliance, and explain how.
- 02
SOC 2 is a report
A CPA firm issues a SOC 2 report after an audit. Call it a SOC 2 Type II report if you have one, not a certification.
- 03
CMMC levels mean something
The DoD's CMMC rule took effect in December 2024, and Level 2 can require a third-party assessment. Only claim the level you actually hold.
Measuring
Pipeline numbers in your MSP report
MSP deals are few and large, so we track the whole pipeline, not just traffic and form fills.
- 01
Discovery calls booked
Calls booked from the site, ads and content, each with the page or campaign that produced it.
- 02
Proposals and signed agreements
Your CRM shows which calls turned into proposals and which signed. We report both by source each month.
- 03
Monthly recurring revenue added
Each new agreement's monthly value, set against marketing cost, shows how many months it takes to pay back.
Results
Search growth for firms that buy managed IT
Professional offices are core MSP buyers. These two are our clients, with data from their own Search Console accounts.
clicks a day · 7-day avg26 → 560 a day
Law firm
113K clicksSearch Console · 16 months · 12.6M impressionsclicks a day · 7-day avg1.2K → 2.5K a day
Healthcare provider
1.07M clicksSearch Console · 16 months · 69.7M impressionsReviews
Owners rate Rathly on Google
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Questions MSP owners bring to us
Basics
CostWhat is an MSP in sales?
It's short for managed service provider, which looks after other businesses' IT for a flat monthly fee. In sales, the term points to selling ongoing support contracts rather than one-off projects.How much does Rathly charge MSPs?
We charge $4,500 a month for MSP SEO, plus $700 for every office listed on Google, your first one too. An MSP website starts at $9,000, and Google Ads management at $1,000 a month.Read the full answer →Planning
What are the 5 components of a marketing plan?
Goals, target buyers, your message, the channels you'll use and how you'll measure results. For an MSP, add the industries you serve and the compliance needs you solve.Timing
When does MSP marketing start bringing deals?
Paid search can bring discovery calls within weeks. Organic rankings start moving in month three or four, and signed agreements follow the length of your sales cycle.Fill your MSP pipeline
- ✓ Notes on your site and service pages
- ✓ A plan built around your niche
- ✓ Month-to-month terms
- ✓ A reply the same or next day