FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→Owners and office managers compare IT providers on Google before they call anyone. Our SEO for MSPs puts your services, cities and compliance know-how in front of that audience first.
Switching IT providers is a big decision for any owner. Four search habits decide which MSPs make the shortlist, and each one shapes our MSP SEO strategy.
Nationwide, it support near me averages 9.9K searches a month. Buyers searching for help want a team that can drive over.
HIPAA compliance draws 22.2K US searches a month and CMMC compliance 9.9K. Clear guides on those terms reach a regulated audience early.
A new MSP means new tools, new logins and a transition plan. Buyers read every service page before they book a call.
Response times, certifications and client success stories drive the trust an owner needs to hand over admin access.
Each search gets its own page, so Google knows exactly which relevant page gets the click. These keywords show up in most MSP markets, from broad service searches to narrow compliance questions.
| managed it services | 27.1K | Ongoing IT support for a flat monthly fee | Services page with plan tiers |
| hipaa compliance | 22.2K | What the law asks of a medical office | HIPAA guide linked to your healthcare IT page |
| managed service provider | 18.1K | One partner to run the whole network | Home page and about page with client proof |
| it support near me | 9.9K | Fast help desk support from someone nearby | Help desk page with response times |
| cybersecurity services | 9.9K | Protection from ransomware and phishing | Security page with the tools you use |
| cmmc compliance | 9.9K | A clear path to keep defense contracts | CMMC page for defense supplier clients |
| it services for small business | 4.4K | IT help sized for a small team | Small business plan page with starting prices |
| it company near me | 2.4K | A local IT shop worth a first meeting | Google Business Profile and city pages |
Each figure is the average monthly US search count for October 2026, per Google Ads data. At the start, we size local versions of these keywords for your market.
MSP buyers search for a service, a place and a problem. Our MSP SEO approach gives each one its own page, then links those pages so authority flows between them.
We pull volumes for your services and cities, then assign relevant keywords to one page each. The map shows where competitors rank and you don't, and where SEO efforts pay first.
Each service page works as an SEO landing page. Security, cloud, backup, help desk and co-managed IT each get one with scope, response times and onboarding steps. Every page ends with one clear way to book a meeting.
Local SEO needs a page targeting each metro or county you serve, with your office, on-site hours and willing local clients. Real proof builds visibility in crowded metros.
A good MSP case study shows the problem, the fix and a measurable success, like fewer tickets. We publish only figures your client approves, and each one can target a long-tail search buyers use.
Everything runs in accounts your company owns. A monthly SEO report ties the work to rankings, organic traffic and booked meetings, the measure of success we use.
Categories, services, service area and weekly posts. If clients never visit, we hide the address, as Google asks.
Managed services, security, cloud and help desk pages with scope, response times and a clear way to book.
HIPAA, FTC Safeguards Rule and CMMC explainers that target buyer questions and point to the relevant service.
Rankings for all target keywords each month, plus weekly map scans using Smarfle around each office.
Technical SEO for speed, schema, internal links, redirects and crawl errors, every month.
Links from local business groups, vendor partner directories and tech publications, earned at a natural pace.
The next company that outgrows its IT person should find your MSP first.
A bad outage or a hard audit question sends many owners searching on Google. We make sure your SEO pages answer that search and turn the traffic into a meeting.
Law offices and medical practices hire MSPs for security and compliance work. Both are our own SEO clients, and their success shows in 16 months of organic traffic growth.
Google ranks local results on relevance, distance and prominence. For an MSP SEO strategy, compliance content opens a second door, since HIPAA compliance alone draws more searches than most IT service terms.
Building a profile Google trusts starts with the primary category that fits your core MSP work. Add every relevant service you sell for full visibility. Google rejects mailbox stores and virtual offices as addresses.
Using Smarfle, we text each client after a project closes. Reviews that mention onboarding, response times or a ransomware cleanup support local SEO and show the next buyer what to expect.
Citation building, a core local SEO task, means your name, address and phone match across directories, chambers of commerce and vendor partner locators. Old listings with dead numbers send leads nowhere, so we fix them first.
An owner cares about cost and downtime. An office manager cares about the help desk. A controller asks about compliance. Good MSP SEO content has to serve that whole audience, so our strategy pairs short summaries with deeper detail.
Under HIPAA, an IT vendor that creates, receives, maintains or transmits patient data for a practice is a business associate. The practice needs written assurances, usually a business associate agreement.
Tax preparers, mortgage brokers and other non-bank financial firms must run a written security program with MFA and encryption. Since May 2024, a breach affecting 500 or more consumers goes to the FTC within 30 days.
The Department of Defense uses CMMC to check that contractors protect federal contract information and controlled unclassified information. Phase 1 started on November 10, 2025, and Phase 2 starts a year later.
Firms licensed by New York's Department of Financial Services follow 23 NYCRR Part 500. Since November 1, 2025, it requires MFA for every user, and each firm files a compliance notice by April 15.
We never claim a certification you can't prove, because marketing copy that overstates compliance creates risk. Our approach explains how you help clients meet a rule.
The base covers your MSP SEO strategy, service, city and compliance pages, plus links and reporting. Each office's Google profile carries its own flat monthly fee.
Best for MSPs and cybersecurity firms of any size. Every office's Google profile brings a $700 monthly fee.
$4,500 base + $700 × 1 profile. Month-to-month, no setup contract.
We meet clients in downtown Orlando and Midtown Manhattan by appointment, and serve IT providers in other markets by phone and video.
Smarfle scans map visibility every week around each office for your key MSP service terms.
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
