★ 5.0 on Google · No long contracts · You own every asset
Rathly

MSP website design

Prospects judge your security skills by your own website, the center of your MSP marketing. Our MSP website design loads fast, explains your services in plain words and routes every lead to sales.

  • ✓Custom brand design, never a template
  • ✓Service, compliance and pricing pages
  • ✓Leads sent to Smarfle or your CRM
  • ✓Domain, code and hosting in your name
PriceFrom $9,000
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What buyers check

What IT buyers look for on an MSP website

An owner shopping for IT support scans fast and leaves faster. Six answers decide whether visitors book a discovery call or click back to Google.

Do you support our setup?

Pages for the platforms your MSP supports, from Microsoft 365 and Google Workspace to firewalls and backup.

How fast will you respond?

Help desk hours, response targets, after-hours steps and contact information, laid out to compare.

Can you keep us compliant?

Plain pages on HIPAA, the FTC Safeguards Rule or CMMC, matched to the clients you serve.

Who will we work with?

Real photos of your MSP's technicians and certifications, so buyers can trust who answers the phone.

How does switching work?

A clear onboarding guide covering the old provider, password handover, user setup and the first month.

What will it cost us?

Plan tiers or a starting price per user, so prospects can budget before the first call.

First impression

Prospects test your MSP on your own website first.

Buyers notice a slow page, a broken form or a dated design. A fast, clear MSP website earns their attention and helps turn visits into discovery calls.

Conversions

How an MSP website generates leads

Generating leads takes more than a nice design. These four strategies help an MSP website generate leads and turn search traffic into conversions.

  1. 01

    Clear offers up top

    Visitors decide in seconds whether to stay. Lead with who your MSP serves, your key services, a trust signal and one clear call to action.

  2. 02

    A conversion path on every page

    Each MSP service page ends with a booking button and a short form. We ask only for what your sales team needs and track conversion rates by page.

  3. 03

    Keyword-mapped pages for search engine traffic

    Each key page targets one keyword group, with on-page optimization and meta tags written for it. Rankings stay clear, and every search engine sends the right users.

  4. 04

    Responsive layouts for any screen

    Some buyers check your MSP site on a mobile phone between meetings, others on a wide monitor. Responsive menus, tables and pricing cards fit every screen.

Portfolio

A redesign for a specialist practice

MSPs and specialty clinics both sell skill a buyer can't see. We redesigned this New York surgery center's site, and the results show in steady organic traffic.

Homepage Rathly redesigned for a cosmetic surgery practice in New York

New York Cosmetic, Skin and Laser Surgery Center

Redesign · Professional practice · New York
Ahrefs overview of a New York cosmetic surgery site with 11K estimated monthly organic visits
Same client · Ahrefs

2.9K ranking keywords

The redesigned site draws about 11K organic visits a month.
What's included

Six parts of every MSP site we deliver

Every MSP website we deliver includes these six parts. Options like client portals sit on top.

01

Security, cloud and backup pages

Security, cloud, backup and co-managed IT pages, each with scope, response targets and a clear next step.

02

Compliance hub

A guide for HIPAA, FTC Safeguards and CMMC on your MSP's site, each linked to the service that helps.

03

Security basics

HTTPS everywhere, forms that never ask for sensitive information, locked-down admin logins and regular updates.

04

Booking and lead routing

Discovery call booking and forms that send each MSP lead to Smarfle or your CRM with its source.

05

A CMS your team can use

Your team adds case studies, alerts and job posts without a developer, with every change logged.

06

SEO built into each page

Keyword-mapped pages, meta titles, meta descriptions, schema and clean URLs every search engine can read.

Process

From scoping call to launch, week by week

Plan on about four weeks after your copy inputs, photos and logins arrive. Your MSP sales lead and one engineer sign off on each step.

  1. 01Week 1

    Scope and sitemap

    We study your services, technology partners, ideal clients and the competitors you meet in deals.You get a sitemap
  2. 02Weeks 1 to 2

    Copy and claims

    We write service, compliance and onboarding pages around a keyword map. Your engineers check each claim.You get final copy
  3. 03Week 2

    Layouts

    The home page and one service page come first, with responsive layouts, brand colors and team photos.You get the design files
  4. 04Week 3

    Staging site

    We assemble the CMS, booking flow, CRM link, on-page SEO and security settings on a private staging site.You get a staging site
  5. 05Week 4

    DNS cutover

    Old URLs redirect, each form sends a test lead, and DNS moves while your team watches.You get a live site
  6. 06Today

    Book a scoping call

    Tell us which MSP services and verticals should generate leads.Get a quote →
Platforms

The stack we use for MSP sites

We choose the technology by how often your MSP publishes and which tools your leads must reach.

FrameworksThe code layer
  • AstroStatic service pages with almost no JavaScript.
  • Next.jsClient portals and logged-in resource areas.
  • NuxtVue-based builds for teams that already use Vue.
  • SvelteKitSmall tools like a per-user price calculator.
CMSWhere your team edits
  • KeystaticContent stored in Git with a full change log.
  • SanityShared service data across many pages and sites.
  • StrapiSelf-hosted CMS on infrastructure you control.
  • PayloadContent and custom apps in one codebase.
  • WordPressA familiar editor, with plugins kept to a minimum.
Every option ships with the same speed, security and tracking setup, and you own the code and hosting account.
Examples

Lessons from MSP sites that win deals

The best MSP websites speak to two readers at once. A business owner wants calm, plain answers. A technical lead wants proof you know the stack.

Want leads from search?Even a great site needs SEO to earn rankings. MSP SEO costs $4,500 a month and up, and it targets service and compliance searches on every search engine.MSP SEO
  1. 01

    Marketing pages in the buyer's language

    Outcomes first
    Less downtime, faster tickets and safer data, before any tool names.
    Plain words
    Explain patch management in plain terms, in one sentence.
    Proof nearby
    A case study or client review next to each service claim.
  2. 02

    A page for every MSP service

    Network management
    Monitoring, firmware updates and secure Wi-Fi for each office.
    Endpoint management
    Patching, antivirus and device setup for all users.
    Identity management
    Single sign-on, multi-factor logins and fast offboarding.
    Backup and recovery
    Tested restores, retention rules and recovery time targets.
  3. 03

    Proof from partners and clients

    Show vendor badges only for programs you belong to. Pair them with reviews, client logos you may use and short case studies with real results. Together they build trust faster than any slogan.

  4. 04

    Industry pages for your verticals

    Medical offices, law firms and manufacturers use different tools, rules and buying strategies. A page per vertical shows visitors you know their world and gives each search engine a page to rank.

  5. 05

    Compliance pages that stay accurate

    HIPAA
    If you sign business associate agreements, say so in plain terms on your healthcare page.
    FTC Safeguards Rule
    Covered firms need multi-factor logins for anyone who touches customer information.
    CMMC
    Defense suppliers must prove they protect sensitive contract data.
  6. 06

    Speed targets we design for

    Google's Core Web Vitals set three targets for every MSP site. Largest Contentful Paint should land within 2.5 seconds, Interaction to Next Paint under 200 milliseconds and layout shift under 0.1. Google says good scores align with what its ranking systems reward, so speed is part of SEO. We optimize images and scripts before launch.

  7. 07

    Conversions, not just visits

    Every lead arrives tagged with the page and keyword that produced it. We optimize for conversions, not vanity metrics, and pages generating the most meetings get extra attention.

  8. 08

    Template or custom?

    MSP templates often look alike to buyers and to each search engine, so buyers struggle to tell providers apart. A custom design shows your brand, people and process, scales with your growth, and the code belongs to you, not a marketing agency.

Pricing

How we price an MSP website project

We scope your services, verticals and integrations, align on goals, then send one build price in writing. No hidden costs appear later.

MSP website

From $9,000one-time

Best for IT and cybersecurity firms that want more discovery calls from a fast, credible site.

  • ✓Custom design and CMS setup
  • ✓Service, industry and compliance pages
  • ✓Discovery call booking
  • ✓CRM link to Smarfle or yours
  • ✓Call and form tracking
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Number of service and industry pages
  2. 02Booking and CRM connections
  3. 03Compliance hub and resource library
  4. 04Redirects for an older site
Get a fixed quote →
Hosting, backups and monthly updates are optional add-ons, quoted with the build.
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Questions MSPs ask before a redesign

Cost

What does MSP website design cost?

Expect $9,000 and up, paid once. Service pages, integrations and content migration set the final price, which you get in writing first.
Value

Is custom MSP website design still worth it in 2026?

Yes, if buyers research online before they call. A custom site shows your real team and process, loads fast and stays yours. Results depend on the content you add.
Pages

Which pages does an MSP's website need?

Start with home, a page for each service, industry pages, a compliance guide per rule, case studies, a support page, plan tiers and booking.Read the full answer →
Pricing

Should an MSP show prices on its website?

A starting price or per-user range helps prospects qualify themselves. Keep custom quotes for complex networks, and we design around how you sell.
CRM

Can an MSP website send leads straight to our CRM?

Yes. Forms, booking requests and tracked calls land in Smarfle or the CRM your sales team uses, each with the page and campaign behind it.Read the full answer →
Timeline

When can our new MSP site launch?

An MSP site goes live roughly a month after your copy inputs, photos and logins arrive. Engineer reviews of technical pages can add a few days.Read the full answer →

Book a scoping call for your MSP site

  • ✓ One fixed price, in writing
  • ✓ Your domain, code and hosting
  • ✓ A reply the same or next day
Get a quoteSTEP 1 OF 2
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