★ 5.0 on Google · No long contracts · You own every asset
Rathly

Website redesign services

Our website redesign services rebuild dated, slow sites without losing what already works. Old URLs get redirects, ranking pages keep their content, and the new web design loads fast on phones.

  • ✓A redirect for every old URL
  • ✓Ranking pages kept and improved
  • ✓An editor your staff can use
  • ✓Live about a month after content arrives
PriceFrom $5,000 · priced by industry
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When to redesign

When a website redesign pays off

A redesign makes sense when the site stops doing its job. Visitors leave, calls drop or your team can't update a page without a developer.

  1. 01

    Signs it's time

    Pages load slowly on phones. Your website design no longer matches your brand, prices or work, and the visual style feels dated. Services you now sell have no page to drive calls.

  2. 02

    The risk most redesigns ignore

    New URLs without redirects look like deleted pages to Google, and their rankings go with them. Google's site move guide calls for permanent redirects, such as 301s, kept for at least a year.

  3. 03

    Keep what already ranks

    Before any design work, we pull the pages that bring search engine visits and leads. Those pages keep their topic and content inside a better design.

What's included

What our website redesign services cover

Everything our agency handles so a website redesign project launches without losing search engine rankings.

Search and ranking audit

We list the pages that earn clicks, links and leads before any strategy changes.

Full redirect map

Every old URL points to its closest new page with a permanent redirect.

New web design and CMS

Fresh design built from your actual projects and brand, managed in a simple CMS.

Faster pages

Lighter code, optimized images and a responsive layout, tested on phones like a real user.

Conversion tracking

Forms connected to Smarfle or your CRM, with every conversion counted from day one.

Launch checks

We test redirects, forms and indexing, then watch Search Console after launch.

Approach

Our approach to a website redesign

A redesign should improve results and support growth, not only looks. Our redesign strategy starts with data, your brand and your goals, then moves to web design and development.

  1. 01

    What your current site already tells us

    SEO data from Search Console and analytics shows which pages bring calls. If your current agency built a site nobody can edit, the new one runs on a CMS your team controls.

  2. 02

    A strategic page plan

    We keep pages that rank, merge thin ones and add pages for services with growth opportunities. Each page gets one clear job in the strategy.

  3. 03

    Conversion optimization and performance

    Every page leads the user to one conversion, such as a call or a form. Google's web.dev counts a main content load within 2.5 seconds as good, and a visually stable page keeps layout shift at 0.1 or less.

Portfolio

Redesigns that kept their search traffic

Two sites our agency rebuilt and moved, with the search results that followed.

Forterra Pest Control homepage that Rathly designed and built for Dallas-Fort Worth

Forterra Pest Control, Dallas-Fort Worth

Rebuild · Pest control · Texas
Moved in month one

181 old URLs redirected

The new site went live with 377 pages, and each old address points to its new page.
Homepage Rathly redesigned for a cosmetic surgery practice in New York

New York Cosmetic, Skin and Laser Surgery Center

Redesign · Healthcare · New York
Ahrefs overview of a New York cosmetic surgery site with 11K estimated monthly organic visits
Same client · Ahrefs estimate

2.9K ranking keywords

About 11K organic visits a month, and Google AI Overviews link to the site 164 times.
Process

How we redesign a site that already ranks

Each project runs in five steps across roughly four weeks after content and logins arrive.

  1. 01Week 1

    Audit and map

    We export ranking pages and links, then pair each old address with its replacement.You get a redirect map and page strategy
  2. 02Week 2

    Design

    We design key pages around your brand and the content that already earns traffic.You get designs to approve
  3. 03Week 3

    Build and migrate

    Development happens on a preview site, where we move content and load the redirects.You get a preview with every page
  4. 04Week 4

    Cutover day

    We switch the site live, test redirects in bulk and submit the new sitemap.You get a clean launch report
  5. 05After launch

    Watch rankings

    We compare clicks, indexing and performance with the old site and fix any page that slips.You get a 30-day check
  6. 06Today

    Send the old site

    Share the site you want to replace and what isn't working.Talk to us →
Pricing

The cost of a website redesign

One fixed cost covers the whole website redesign project. Your industry and the size of the old site set it.

Website redesign services

From $5,000one-time

Best for sites that look dated or load slowly but already earn search visits worth keeping.

  • ✓Search audit and redirect map
  • ✓Custom design and editable CMS
  • ✓Content moved and improved
  • ✓Forms and tracking connected
  • ✓30 days of launch support
Get a quote →
What changes the price
  1. 01How many old pages need redirects
  2. 02New web pages and copy we write
  3. 03Complex features like a booking system
  4. 04Content moved from the old site
Get a fixed quote →
Each of our industries has its own website price on its page.
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

What owners ask before a redesign

Scope your website redesign project

  • ✓ A redirect map before any design
  • ✓ A fixed written price
  • ✓ Ownership of the site and its code
  • ✓ A reply the same or next day
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