01
Cleaning SEO
Best if people search for house or office cleaning nearby and book whoever ranks with the best reviews.
- ✓Pages for each cleaning service
- ✓A page for every area you serve
- ✓Review requests after each clean
Cleaning business marketing
People hand a cleaner their house key only after they trust them. Our cleaning business marketing builds that trust online, books the first clean and turns it into a weekly or biweekly client.
- ✓Map rankings in every area you clean
- ✓Instant quotes and online booking
- ✓Reviews and trust details near every button
- ✓Recurring clients tracked by source
PriceSEO from $2,000/mo · websites from $5,000
Why Rathly
Why cleaning companies grow with Rathly
Digital marketing built around recurring cleaning clients. One deep clean pays once, and a weekly client pays all year. We market for the second kind and report new recurring clients with the revenue each one brings.
110K searchesEach month for maid service near me
Trust up frontInsurance, bonding and background checks in plain view
Quotes in a minutePrice by home size and frequency, right on the site
Homes and offices splitResidential and commercial marketed on separate pages
Careful green claimsNo vague eco or non-toxic promises
Lists that stay yoursClient emails, reviews and accounts belong to you
Services
Marketing that books cleaning clients
Three services priced for cleaning companies, from solo cleaners to teams with several vans.
02
Cleaning company website design
Best if your site can't give a price or book a clean without a phone call.
- ✓Instant quote calculator
- ✓Online booking with recurring options
- ✓Trust details beside each form
03
Google Ads for cleaners
Best if you have open slots this month or want more office contracts.
- ✓Local Services Ads for house cleaning
- ✓Search campaigns for offices and move-outs
- ✓Cost per recurring client
Add-onBefore and after posts for cleanersCleaning tips, sparkling kitchens and crew moments shared weekly on Instagram and Facebook.Social media →
Strategy
Cleaning business marketing strategies that build recurring revenue
A cleaning business grows on repeat visits. These cleaning business marketing strategies work for small crews and larger teams alike. They bring in first-time clients, then turn them into regular ones.
- 01
Win the local map
Google Ads data counts roughly 110,000 monthly searches for a maid service nearby. House cleaning near me adds about 60,500. Your Google profile, local reviews and area pages decide who gets those calls.
- 02
Sell the deep clean, then the schedule
"Deep cleaning service" draws about 27,100 searches a month. Use a deep clean as the ideal first visit, then offer a weekly or biweekly plan before you leave.
- 03
Build a commercial pipeline
"Office cleaning services" peaked near 60,500 searches in September 2025. Offices, clinics and property managers sign longer contracts, so give commercial cleaning services their own pages, aimed at business owners in your market.
- 04
Add carpet and specialty work
Carpet cleaning near me is just as busy, at roughly 110,000 monthly searches. Carpets, upholstery and move-out cleans are easy add-ons for clients you already serve.
- 05
Start a referral program
Happy clients know neighbors who want the same. A referral credit or discounts on the next clean, offered in every follow-up, turn your client list into a referral system.
- 06
Be part of the community
Sponsor a school event, partner with realtors and property managers, and share local work on social media platforms. Community ties win trust faster than any advertising.
What works
Cleaning marketing tactics that build routes
Six pieces we run, each measured in recurring clients.
01
What's-included pages
Standard, deep, move-out, office and carpet cleaning, each with what's included.
02
Instant quotes
A price by home size and frequency, with booking right after the quote.
03
Reviews that mention the team
Requests after each visit that ask clients to name their cleaner.
04
Area pages
A page for each neighborhood and town, with local reviews and photos.
05
Rebooking texts
Reminders for clients who paused service, sent before they find someone else.
06
Commercial landing pages
Office, medical and property management pages with their own quote forms.
Rules
Rules for green claims and reviews
Cleaning companies often sell safety and reputation, and the FTC limits what you can claim about both.
- 01
"Non-toxic" covers people and planet
The FTC's Green Guides say a non-toxic claim implies safety for people and the environment. You need scientific proof for both, or a clear qualifier.
- 02
Services count too
The guides apply to services as well as products. "Non-toxic cleaning" on your website is a claim the FTC can hold you to.
- 03
Rewards for reviews
Under the FTC's review rule from October 2024, a discount can't depend on a positive review. Google goes further and forbids rewarding reviews at all.
Measuring
How we judge a cleaning campaign
Recurring clients decide whether marketing pays, so we track them first, then sales by service.
- 01
New recurring clients
Weekly, biweekly and monthly clients added, each linked to its source.
- 02
First-clean conversion
The share of one-time cleans that turn into a recurring schedule.
- 03
Client lifetime value
Average revenue per recurring client, compared with what it cost to win them.
Reviews
Google reviews of Rathly
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
Orlando · Google review · Nov 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
What cleaning companies want to know
Free
How do you advertise a cleaning business for free?
Complete your Google profile, request a review after every visit and post work photos on social media. A referral credit and local partnerships cost little and bring steady leads.Growth
How can I grow my cleaning business?
Turn one-time cleans into recurring plans, add office contracts and specialty services, and track which channels bring clients who stay. In the cleaning industry, growth follows retention.Pricing
CostHow much should you charge to clean a 6,000 sq ft office?
It depends on how often you clean, the type of space and local labor costs. Many cleaners price offices by square foot or by the visit after a walkthrough, rather than by the hour.How much is cleaning business marketing with Rathly?
Cleaning SEO is $2,000 a month, with $700 added per location on Google, counting the first. A cleaning website starts at $5,000. Ad management is $1,000 a month and up.Read the full answer →Book more recurring cleaning clients
- ✓ Notes on your profile and booking flow
- ✓ A plan for homes and offices
- ✓ Month-to-month terms
- ✓ A reply the same or next day