★ 5.0 on Google · No long contracts · You own every asset
Rathly

Social media marketing services

Rathly is a social media marketing agency for local businesses. We plan, create and run your social media, you approve a monthly calendar, and you see which posts bring messages and calls.

  • ✓Facebook, Instagram, TikTok and LinkedIn
  • ✓A marketing calendar you approve each month
  • ✓Replies to comments and messages every day
  • ✓Profiles set up and fixed in week one
Price$500/mo per account · month-to-month
Your agency isn't delivering? Talk to us.STEP 1 OF 2
No contract. Cloudflare Turnstile blocks spam.
What's included

Social media marketing services, part by part

Six parts of our social media marketing services, run by a strategist, content creator, community manager, designer and ads specialist.

Audit and strategy

We review every social media profile you have, then set goals, platforms and marketing strategies for the quarter. Each one ties to a business result.

Monthly marketing calendar

Posts, Reels and Stories planned a month ahead in one social media marketing calendar. Every post waits for your sign-off before it reaches any profile.

Content creation

Short videos, photos and graphics of your products and services, team and customers, with permission. Each piece fits your brand and its platform.

Community management

We reply to social media comments and messages every day and pass hot leads and complaints to you fast. Every reply follows your brand voice.

Listening and monitoring

A weekly social media monitoring report on mentions, questions and complaints. A written crisis plan stays ready if a complaint spreads.

Paid social advertising

Facebook and Instagram advertising that puts your best posts in front of a target audience nearby. Each campaign has a budget you approve.

Real followers

Followers you can buy are worth nothing. Neighbors who message you are.

We grow your social media audience with posts and local advertising aimed at your area. No bought followers, no engagement pods, no fake comments.

How social media marketing works

How social media marketing brings customers to local businesses

Social media marketing keeps your business in front of nearby people before they need you. When they do, they remember the name, check your profile and send a message or call.

Can I pay someone to do my social media?Yes. Most owners keep the photos and approvals and hand over social media planning, editing, posting and replies. You still own every account.Who should create your content
  1. 01

    Pick the platforms your customers use

    YouTube and Facebook reach the most US adults, at 84% and 71% in Pew Research's 2025 survey. Half of adults use Instagram, and 37% use TikTok. Instagram reaches 80% of adults aged 18 to 29. We start your social media marketing on one or two platforms your customers already use.

  2. 02

    Daily habits make social media a steady channel

    About half of US adults visit Facebook and YouTube at least once a day, Pew found. About a quarter use TikTok every day. Regular social media marketing keeps your brand in that daily feed.

  3. 03

    People check your social profile first

    Some customers check your social media profiles before they call. Recent posts, quick replies and real photos show you are open and active. A profile that looks open turns a look into a message.

  4. 04

    Real work beats polished ads

    In social media marketing, quick clips of finished work, your team and happy customers earn more trust than stock graphics. Social media platforms also push content people watch to the end and share.

  5. 05

    Organic and paid work together

    Regular organic posts build the profile customers check. Paid social marketing puts the best of those posts in front of new users in your area.

Why marketing on social pays

Six returns from steady social media marketing

Six things steady social media marketing services do for a business that serves one area.

01

Brand awareness nearby

Social media marketing shows your local audience your name, trucks and team every week. When they need the service, your brand comes to mind.

02

Trust before the first call

Real photos, quick replies and visible reviews answer questions early, so the first conversation in your local market starts warmer.

03

Leads from messages

Posts and each paid campaign generate messages, calls and form fills. We count each one, so you see what social media marketing returns.

04

Reputation management

Social media replies handle questions and complaints in public, fast and politely. Weekly listening catches problems that never tag your page.

05

Repeat and referral customers

Social media marketing keeps past customers close. They see each new offer or product and tag friends who need you.

06

Profiles that look open

Active profiles, consistent details and fresh content make you look open and current wherever people find you online.

Marketing strategy

Four questions behind every social media marketing strategy

Social media marketing strategies differ by business, but each one answers four questions. Who should see your brand, where they spend time, what they need to hear and how you measure results. We write it down before the first post.

What is a social media audit?A marketing review of every profile, its admin access, its content and its results. It shows what to fix in week one.What a social media audit covers
  1. 01

    Start with a social media audit

    We check each profile's bio, links, hours, contact buttons and who holds admin access. Then we compare your recent posts with the questions customers ask most. Profile optimization comes first, so visitors find a phone number and a booking link.

  2. 02

    Define the target audience

    Most local businesses serve a clear area and a few customer types. We map each type of customer you target to social media platforms and to the problems that make them search, call or book.

  3. 03

    Content pillars and the monthly calendar

    A few content pillars keep your social media marketing on brand, such as finished jobs, your team, tips and offers. Each month's marketing calendar mixes them, and nothing posts until you sign off.

  4. 04

    Community management every day

    Comments and direct messages on social media get a reply every day, in your brand voice. Questions that need you, such as quotes or complaints, reach you with the details.

  5. 05

    Social listening and monitoring

    Social media monitoring catches mentions that never tag you, such as a neighbor asking for a recommendation. A weekly listening report lists mentions, questions and complaints, with what we did about each.

  6. 06

    Measure what pays

    Social media marketing reports lead with messages, calls, form fills and leads. Views, engagement and follower growth come after, because they explain results but do not generate revenue on their own. We pull numbers from each platform's analytics and your website analytics.

Platforms

Facebook, Instagram, TikTok and LinkedIn marketing

Our social media marketing services cover the platforms that fit your customers. Most local businesses start with Facebook and Instagram.

01

Facebook marketing

Facebook marketing reaches the biggest crowd after YouTube, at 71% of US adults, Pew found. It suits local updates, events, reviews and community groups. Messenger turns a post into a conversation, and we answer every message daily.

02

Instagram marketing

Instagram marketing suits visual work, from finished projects to product shots and before-and-after sets. Reels, Stories and the profile grid give Instagram marketing three ways to show your work.

03

TikTok marketing

TikTok marketing suits younger audiences and video-heavy work. Pew found 37% of US adults use it, and 24% open it daily.

04

LinkedIn marketing

LinkedIn marketing suits business-to-business services, such as IT support, accounting or commercial cleaning. Posts from the owner and team show the people behind the company.

Content

Social media marketing content that local customers watch

Most social media posts succeed when they look like your business on a normal day. They show the work, the people and the results, in the format each platform's audience expects.

How often should a business post?As often as you can keep quality and replies up. Steady marketing beats bursts followed by silence.How often to post
  1. 01

    Short video

    Reels, TikToks and Stories show a job from start to finish in under a minute. A phone, good light and a clear first second matter more than a film crew.

  2. 02

    Photos of real work

    Before-and-after shots, finished projects and product close-ups prove the quality. Customer photos appear only with permission.

  3. 03

    Tips and answers

    Short tips answer the questions your team hears every week. They make your brand the helpful expert people find when they need a recommendation.

  4. 04

    Team and behind the scenes

    Team intros and day-in-the-life posts show who will arrive at the door. That makes the first call feel familiar.

  5. 05

    Offers, events and seasons

    Seasonal offers, local events and new products and services give people a reason to book online or call. We plan each seasonal campaign into the marketing calendar weeks ahead.

Pricing

Pricing for social media marketing services

One price for each social media account we run. Most local businesses start with Facebook and Instagram, then add platforms based on results.

Social media management

$500/mo per account

Best for local businesses that want steady social media marketing and fast replies on one to three platforms.

  • ✓A monthly marketing calendar you approve
  • ✓Posts, Reels and Stories from your work
  • ✓Daily comment and message replies
  • ✓A weekly listening report
  • ✓A monthly results report
Get a quote →
What changes the price
  1. 01How many social media accounts we run for you
  2. 02Social media posts and videos you want each week
  3. 03Filming on site or editing your clips
  4. 04Paid advertising on top of regular posts
Get a fixed quote →
Facebook and Instagram ads add a management fee from $1,000/mo. Ad spend goes on your own Meta billing.
Process

How we run your social media marketing, week by week

We start with a social media audit, then fall into a steady rhythm you can see every week.

  1. 01Week 1

    Audit and profiles

    We review every profile, recover lost access and fix bios, links, hours and contact buttons.You get profiles ready for visitors
  2. 02Week 2

    Strategy and calendar

    We set goals, platforms and content themes, then plan the first marketing calendar.You get a calendar to approve
  3. 03Every day

    Posting and replies

    We publish approved posts and answer comments and messages in your brand voice.You get no unanswered questions
  4. 04Every week

    Listening report

    We track mentions, questions and complaints, including posts that never tagged you.You get a short weekly summary
  5. 05Every month

    Results and next month

    We report engagement, messages, leads and the average cost per lead from ads, then plan the next calendar.You get next month's calendar
  6. 06Today

    Show us your profiles

    Send your social profiles and tell us what marketing isn't working.Talk to us →
Marketing rules

Social media rules we follow for every client

Social platforms and the FTC both set rules for social media marketing. We build them into the plan, so your brand never trades trust for a quick number.

Is buying followers safe?No. Fake followers can break FTC rules, and they never call, book or buy.Why bought followers hurt
  1. 01

    No fake followers

    Since 2024, an FTC rule has barred businesses from buying or selling fake signs of social media influence, like followers or views. We never buy followers, likes or comments.

  2. 02

    Clear disclosure for paid posts

    When a creator or customer gets anything of value to mention you, the FTC expects a clear disclosure. It belongs in the post or video itself, in plain words like "ad" or "sponsored".

  3. 03

    Permission for photos and quotes

    We post customer photos and quotes only with permission. Your team decides what stays private, from job addresses to faces.

  4. 04

    Platform policies

    Each platform has its own community rules and advertising policies. We check social media posts and ads against them before launch.

Hiring a marketing agency

When to hire a social media marketing agency

Most owners start their own social media marketing. An agency makes sense once posting slips, messages wait or nobody can tell what social media marketing brings in.

Social media marketing or management?Management runs the profiles day to day. Marketing adds strategy, content and advertising aimed at results.Marketing vs management
  1. 01

    What the agency handles

    Full social media marketing services cover strategy, content creation, posting, community management, listening, ad optimization and reports. Rathly's team includes a strategist, content creator, community manager, designer and ads specialist.

  2. 02

    What you keep

    You keep ownership of every page, profile and ad account, plus every past campaign. You approve the marketing calendar, share photos from jobs and answer the leads we pass on.

  3. 03

    Agency, freelancer or in-house

    A freelancer can post and design. An in-house marketing hire knows the business best. An agency covers every role across multiple platforms for one monthly price per account.

  4. 04

    Signs your current social media agency is failing

    Posts go out without your approval, messages sit unanswered, or reports show likes but never leads. Those are the problems we fix first.

Compare

What to ask a social media agency

Ask these before any social media marketing agency posts in your name. Here is how Rathly answers.

TopicAsk any social media agencyRathly

Ownership

Who owns the pages and the content?You do. We join as a partner, never as the owner.

Approval

Do I see posts before they go live?Yes. You approve each month's calendar first.

Replies

Who answers social media comments and messages?Our community manager, every day, in your voice.

Growth

Do you ever buy followers or likes?Never. Fake followers can break FTC rules and hurt reach.

Reporting

Will I see leads, or only likes?Messages, calls and leads come first in every report.

Problems

What happens if a complaint spreads?We follow a written crisis plan agreed with you.
★★★★★
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
OGOksana G.
Orlando · Google review · Mar 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Before you hire a social media team

Cost

What do social media marketing services cost?

Our social media marketing services cost $500 a month for each account, so Facebook and Instagram together cost twice that. Advertising is optional, and ad spend goes on your own Meta billing.
Basics

What do social media marketing services include?

Strategy, content creation, posting, replies to comments and messages, advertising and monthly reports. Good social media marketing services also review your profiles first and work in accounts you own.Read the full answer →
Timing

How soon will social media bring customers?

Paid social advertising can bring messages within days. Regular social media marketing usually takes a few months before inquiries grow in a way you can see. We track both from the first month.Read the full answer →
Platforms

Which social media platforms should my business use?

The one or two your customers already use. For most local businesses, social media marketing means Facebook and Instagram. TikTok suits younger audiences and video-heavy work, and LinkedIn suits business-to-business services.Read the full answer →
Cadence

What is the 3-3-3 rule for social media?

There is no official 3-3-3 rule. Social media marketers use the name for different posting habits, such as mixing post types in a set ratio. We set your posting rhythm from your own results instead.Read the full answer →
Free

Can I do social media marketing for free?

Posting on every major platform costs nothing, but it takes time to plan, film, write and reply. Many owners start alone, then hire a social media marketing agency once posts and replies fall behind.Read the full answer →

Plan your social media with a fixed price

  • ✓ One flat monthly fee, agreed in writing
  • ✓ Pages and content you own
  • ✓ A marketing calendar you approve every month
  • ✓ A reply the same or next day
Talk to usSTEP 1 OF 2
What isn't working?
No contract. Cloudflare Turnstile blocks spam.
Call usTalk to us →