What an audit checks
| Area | Questions it answers |
|---|---|
| Ownership | Does the business own every profile and ad account? |
| Profiles | Are name, hours, links and contact details correct? |
| Content | Which posts and formats bring results? |
| Community | How fast do replies happen, and are any missed? |
| Results | Which platforms bring messages, calls and leads? |
Start with ownership
Find every profile, including old ones a former employee set up. Confirm the business holds admin access with at least two people. Old abandoned pages confuse customers, so recover or close them.
Find what works
Sort posts from the last few months by saves, shares, messages and link clicks. Look for patterns in topic, format and length. The audit should end with clear choices, like making more short job videos and fewer graphics.
Check consistency
Make sure your business name, phone, address and website match everywhere, including your website and Google profile. On your website, list your main profiles as sameAs links in organization markup.
Rule of thumb. The audit should end with a short list of fixes, ranked by impact and effort. A score or a long export with no priorities rarely leads to action.
Good example. An audit finds two old Facebook pages, a broken bio link and three days of unanswered messages. The team fixes all three in a week.
Bad example. An owner gets a 30-page report of follower charts. Nothing changes.
Read what a social media strategy is. Our social media marketing starts with an audit.