Where good topics come from
| Source | What it gives you |
|---|---|
| Calls and front desk | The questions people ask before buying |
| DMs and comments | Doubts and objections in their own words |
| Reviews | What customers value and praise |
| Search Console | Searches that bring people to your site |
| Google Trends | Seasonal rises and local interest |
Test ideas before you invest
- CollectKeep a running list of real questions.
- GroupSort them into a few main themes.
- TestPost short, simple versions first.
- ExpandTurn winners into series and longer videos.
Read the signals
Saves and shares show content people find useful. Messages show content that moves people to act. Likes alone are a weak signal. Look at which topics bring questions or bookings, then make more of those.
Use search data wisely
Google Trends shows relative interest over time, not exact search counts. It is good for spotting seasons, like when "AC repair" interest starts rising in your state. Search Console shows the queries that already bring visitors to your site.
Good example. A vet clinic lists the ten questions its front desk hears most. Each becomes a short video, and the vaccine schedule video brings bookings.
Bad example. A vet clinic posts national pet days from a generic calendar. The posts get likes from far away and no appointments.
Read what content pillars are. Our social media marketing builds topics from your customer questions.