01
Law firm SEO
Best if people search for your practice area and call the firm above you on Google Maps.
- ✓Practice area and city pages
- ✓Google profiles for each office
- ✓Directory and citation clean-up
Law firm marketing
Someone with a legal problem compares two or three firms online, then calls the one that feels safest. Our law firm marketing earns that call and tracks it through intake to the signed case.
- ✓Attorney-reviewed pages that rank
- ✓Ads planned around bar filing rules
- ✓Intake tracked from call to retainer
- ✓Reviews and results shown the way rules allow
PriceSEO from $4,000/mo · websites from $9,000
Why Rathly
What law firms gain with Rathly
Legal marketing measured in signed cases. We plan around your state's bar rules, write pages your attorneys approve and follow each lead through intake. Your report shows consultations and retained cases by practice area.
113K clicksGoogle search visits to one firm's website across 16 months
Bar rules firstLabels, filing dates and claims checked for your state
Attorney reviewA lawyer at your firm approves every page before launch
Intake trackingCalls followed from first ring to signed retainer
Case types you chooseBudget aimed at the matters you want more of
The firm keeps it allWebsite, ad accounts and data owned by your firm
Services
Marketing services for attorneys
Three law firm marketing services, each priced for firms with one office or several.
02
Law firm website design
Best if your site looks like every other firm's and doesn't turn visits into consultations.
- ✓Attorney bios and results pages
- ✓Intake forms that route by case type
- ✓Required labels and disclaimers
03
Law firm advertising
Best if you need consultations this month in a practice area where every click counts.
- ✓Search and Local Services campaigns
- ✓Filing dates planned where your bar requires them
- ✓Cost per signed case
Add-onSocial media for attorneysShort legal explainers and firm news posted each week, with comments answered without giving legal advice.Social media →
Strategy
Law firm marketing strategies that sign cases
Legal marketing has a short window. Someone arrested tonight or hurt in a crash this week needs a lawyer now. The firm that shows up first and answers fast often gets the case. These law firm marketing strategies focus on that window.
- 01
Pick the case types worth chasing
"Personal injury lawyer near me" averages about 301,000 US searches a month, by Google Ads data. It peaked near 550,000 in February 2026. "Criminal defense attorney near me" draws about 90,500. Each case type is its own market, with different competition and fees, so budget follows the ones you want.
- 02
Show up on the map near every office
Clients pick a nearby firm they can visit. Each office needs its own Google profile, reviews from clients in that area and a page for the city it serves.
- 03
Answer the questions clients search
People ask what a case is worth, how long it takes and what a lawyer costs. Clear answers written for your state, reviewed by your attorneys, bring them to your site before they call anyone.
- 04
Answer every call fast
Intake decides whether marketing pays off. Missed calls and slow web replies lose cases you already paid to get. We track every call, so the gaps show up in the report.
- 05
Build referrals and business development
Past clients and other attorneys still send many cases. A simple referral page, updates for referring lawyers and steady reviews keep that business development running alongside search.
- 06
Grow the firm's brand, not one lawyer's
Clients follow a name they trust. One consistent brand across the site, listings and social platforms supports growth as you add attorneys and offices.
What works
Attorney marketing tactics we use
The key parts of our plan for lawyers, each one counted in consultations and signed cases.
01
Practice area pages
One page for each case type, written for your state and checked by an attorney.
02
Office listings
Accurate hours, categories and photos on every office's Google profile.
03
Client reviews
Requests after a case closes, with replies that never discuss the matter.
04
Legal directories
Matching firm details on Avvo, Justia, FindLaw and other directories.
05
Case-type campaigns
Separate ad campaigns for each case type, with budgets set by what a case is worth.
06
Intake follow-up
Missed calls and web forms flagged the same day so no lead goes cold.
Rules
Bar rules that shape law firm ads
Every state bar regulates lawyer advertising. Law firm marketing that ignores those rules risks a grievance, not just a bad ad.
- 01
Nothing misleading
ABA Model Rule 7.1, which most states follow, bans false or misleading statements about a lawyer's services. Past results need context, and promises about outcomes don't belong in any ad.
- 02
Filing before ads run
Florida requires lawyers to file most ads with The Florida Bar at least 20 days before they first run. Firm websites are exempt, but paid ads are not, so launch dates allow for review.
- 03
State-by-state labels
Some states require set wording on ads or websites. We check the rules in each state where your firm advertises before anything goes live.
Results
Search growth for legal and medical clients
Organic results from clients where trust decides who gets the call. Data from their own Search Console accounts.
clicks a day · 7-day avg26 → 560 a day
Law firm
113K clicksSearch Console · 16 months · 0.9% click rateclicks a day · 7-day avg1.2K → 2.5K a day
Healthcare provider
1.07M clicksSearch Console · 16 months · 1.5% click rateReviews
Client reviews on Google
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Before you hire a legal marketing agency
Strategy
CostWhat are some effective marketing strategies for law firms?
Rank for the case types you want, win the map pack near each office and answer calls fast. Add reviews, referral relationships and ads for the practice areas where one case pays for months of marketing.What should a law firm spend on marketing?
Law firm SEO runs $4,000 a month as a base, with $700 added for every office's Google profile, including the first. Ad management for firms begins at $1,000 a month, and websites at $9,000.Read the full answer →Timing
How long until law firm marketing brings cases?
A firm's Local Services listing and paid search can start the phone ringing within days. Organic rankings take three to four months to move, and longer in personal injury and other crowded practice areas.Rules
Do law firm ads need bar approval?
It depends on the state. Florida requires filing most ads with The Florida Bar before they run, while other states only set content rules. We check yours before launch.Sign more of the right cases
- ✓ Notes on your site, listings and intake
- ✓ A written plan and price
- ✓ Month-to-month terms
- ✓ A reply the same or next day