01
Electrician SEO
Best if homeowners search for an electrician nearby and call one of the three in the map pack.
- ✓Pages for the keywords people search
- ✓Service area pages by town
- ✓Reviews that mention the job
Electrician marketing
Most electrical calls start with a tripped breaker or a new purchase, like an EV or a generator. Our electrician marketing brings those calls to you and steers more of them toward high-value jobs.
- ✓Map rankings across your service area
- ✓Pages for panels, chargers and generators
- ✓Local Services Ads managed every week
- ✓Jobs tracked by ticket size
PriceSEO from $2,500/mo · websites from $7,000
Why Rathly
Where Rathly helps electricians most
Electrician marketing aimed at bigger tickets. Small repair calls keep vans moving, but panels, chargers and generators pay the bills. We build pages and campaigns for the work you want, and report leads, sales and results by job type.
135K searchesWhole house generator at its January 2026 peak
Job-type pagesPanels, rewiring, EV chargers and generators
Storm-season timingGenerator pages live before hurricane season
License shown clearlyYour license and insurance online, near every form
Revenue by job typeSmall calls and big installs reported apart
Owned by the shopSite, ads and data stay with the business
Services
Three ways we grow an electrical business
We set each price for electricians, whether you work solo or run several crews.
02
Electrician website design
Best if your site looks like a template and never mentions panels, chargers or generators.
- ✓Job pages with permits and timelines
- ✓Quote forms with photo upload
- ✓License and insurance beside each form
03
Electrician advertising
Best if you want more panel or EV jobs this month, not just service calls.
- ✓Local Services Ads for electricians
- ✓Search campaigns by job type
- ✓Cost per booked install
Add-onSocial posts from the job sitePanel swaps, charger installs and team photos each week, posted on the social media homeowners scroll.Social media →
Strategy
Electrician marketing strategies for better jobs
Every electrical business sees work range from a quick outlet fix to a full panel and generator install. Good electrician digital marketing keeps service calls coming while steering more leads toward the large jobs.
- 01
Win the everyday searches
People search for electrical services every day, and most pick from the map pack. A complete free Google profile, steady reviews that build trust and town-by-town pages keep those calls coming.
- 02
Ride the generator wave
"Whole house generator" averages about 40,500 US searches a month, by Google Ads data. January 2026 brought a spike to roughly 135,000. Generator pages and ads should be ready before winter storms and hurricane season.
- 03
Sell EV chargers to new owners
"EV charger installation" averages about 14,800 searches a month and hit about 22,200 in July and August 2026. A page with charger options, panel checks and permit steps answers the questions a new EV owner has.
- 04
Grow commercial accounts
"Commercial electrician" draws about 14,800 searches a month. Building managers and business owners look for quick response, service agreements and finished projects, so commercial work needs its own pages.
- 05
Build referrals with builders and realtors
Contractors, remodelers and realtors need electricians every week. Fast quotes, clean inspections and a quick thanks for every referral keep you on their list.
- 06
Track every lead by size
Tag every call with its source, then match it to the invoice. You'll see which pages and campaigns bring panels and generators, not only outlet repairs, and move budget there.
What works
Six plays for an electrical shop
We measure each play in booked work and sales value.
01
High-ticket job pages
Panel upgrades, chargers, generators and rewiring explained with steps, permits and price ranges.
02
Storm prep pages
Generator and surge protection pages live well before storm season starts.
03
Job-type ad groups
Separate campaigns for service calls and installs, so big jobs get their own budget.
04
Reviews that name the job
Requests that ask customers to mention the panel, charger or generator you installed.
05
Builder and realtor pages
A page for trade partners, with quick quote requests and photos of past projects.
06
Estimate follow-up
Reminders for open quotes, so a panel bid doesn't go cold after one call.
Rules
Rules that shape electrician ads
Tax credits, permits and licenses all change what an electrical ad can promise.
- 01
The EV charger credit is gone
The federal 30C credit covered 30% of a home charger, up to $1,000. Chargers placed in service after June 30, 2026 no longer qualify, so remove it from pages and ads.
- 02
Permits are part of the job
Panel upgrades, EV chargers and generators usually need a permit and an inspection. Say so on the page, and quote timelines that include them.
- 03
License claims
Florida licenses electrical contractors statewide, and New York City licenses master electricians. Only claim the license your company holds.
Measuring
Numbers an electrician should watch
Lead counts mix small calls with big installs. Three numbers reveal what the marketing is worth.
- 01
Work booked by type
Service calls, panels, chargers and generators counted apart, each with its source.
- 02
Install revenue
Revenue from panels, chargers and generators, matched to the lead source in your field software.
- 03
Quote close rate
The share of estimates that turn into jobs, by channel and by job type.
Reviews
Business owners on Rathly
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
What electricians want to know
Services
What is the most common electrical service?
Everyday repairs lead the list, like outlets, switches, breakers and lighting. Panel upgrades, EV chargers and generators come up less often but bring much bigger tickets.Future
Will AI replace electricians?
Not soon. BLS figures point the other way, with electrician employment expected to rise 9% between 2024 and 2034. AI may help with quotes and scheduling, but wiring still needs a licensed hand.Rates
CostHow much does a commercial electrician charge per hour?
It varies by city and job. BLS put the median electrician wage at $29.98 an hour in May 2024, and shop rates run higher to cover insurance, trucks and overhead.What does marketing for electricians cost here?
You pay $2,500 monthly for electrician SEO, with $700 for every service location on Google, the first one too. An electrician site starts at $7,000, and managed ads at $1,000 monthly.Read the full answer →Book more electrical installs
- ✓ Notes on your listing and job pages
- ✓ A plan aimed at bigger tickets
- ✓ Month-to-month terms
- ✓ A reply the same or next day