★ 5.0 on Google · No long contracts · You own every asset
Rathly

Electrician advertising

An "electrician near me" click averages about $23 on Google, while a whole house generator click costs under $6. Our electrician advertising finds those gaps and moves budget toward the big installs.

  • ✓Service and install campaigns kept apart
  • ✓Generator and EV charger ads that pay off
  • ✓Lead-priced listings after license checks
  • ✓Revenue by job type in the report
PriceAd management from $1,000/mo
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Channels

An electrical contractor's ad lineup

Small repairs, big installs and commercial work run as three separate campaigns.

01

Service call campaigns

Outlets, breakers and lighting repairs, capped so they don't eat the install budget.

02

Install campaigns

Panels, EV chargers and generators with higher bids and detailed landing pages.

03

Electrician lead listings

Google's verified listings, charged per lead after license and insurance checks.

04

Commercial campaigns

Ads for property managers and businesses, aimed at service contracts.

Costs

Electrical searches and their click prices

Some of the best jobs have the cheapest clicks. Generator searches cost a fraction of general repair searches.

SearchA monthCost per clickWhat the customer wantsLanding page
electrical repair near me9.9K$25.63A fix for a dead outlet or breakerRepair page with same-day booking
electrician near me368K$23.25A licensed local electricianService area page
ev charger installation14.8K$18.50A home charger for a new EVEV charger page with panel check
commercial electrician14.8K$18.08An electrician for a businessCommercial services page
whole house generator40.5K$5.96Backup power before the next outageGenerator page with sizing and financing
panel upgrade1.6K$5.70More capacity for new appliancesPanel upgrade page with permits

Average cost per click and monthly US searches from Google Ads, October 2026.

Ideas

Electrician advertising ideas for bigger tickets

Electrical advertising works best when it treats a $150 repair and a generator install as different businesses. These electrician marketing strategies help a contractor focus spend where the margin is and turn local leads into installs.

What should an electrician budget for ads?Split it. Keep a steady base for service calls, then fund installs by their margin. Management starts at $1,000/mo.Google Ads management
  1. 01

    Bid more on cheap, valuable searches

    Whole house generator clicks average under $6, yet each install is a large job. These searches deserve generous budgets and detailed pages.

  2. 02

    Cap the service call budget

    Repair searches cost about $23 to $26 a click and bring smaller tickets. A daily cap keeps them from crowding out install campaigns.

  3. 03

    Time generator ads to storm season

    Generator demand rises before hurricane season and winter storms. Raise budgets ahead of the weather, not after the power goes out.

  4. 04

    Speak to new EV owners

    EV charger searches cost about $18.50 a click. Ads that mention panel checks, permits and install timelines win buyers who've never hired an electrician.

  5. 05

    Build trust before the click

    Ads that mention licenses, reviews and real job photos build trust with local homeowners. Digital advertising works better when the name already feels familiar.

  6. 06

    Separate commercial work

    Businesses search differently and buy service agreements. A commercial campaign with its own pages keeps those leads from mixing with homeowner calls.

  7. 07

    Track revenue per job type

    Sync every lead with your dispatch system. Revenue per job type shows which campaigns grow the business and which just keep phones busy. It lets us track leads and results in one report.

Rules

Electrical ad claims to handle with care

Incentives, financing and screening rules all touch electrical ads.

  1. 01

    Expired charger credit

    The federal 30C credit for home chargers expired at the end of June 2026. Ads and landing pages should drop that offer.

  2. 02

    Payment offers on installs

    Regulation Z applies when a generator or panel ad names a monthly payment. The ad must then also give the rate, money down and repayment terms.

  3. 03

    Screening for verified listings

    Electricians clear Google's license, insurance and background checks before lead-priced listings run, which can take a few weeks.

Pricing

Pricing for electrical ad work

Our fee covers the work. Google charges your clicks directly, so spend stays in your control.

Electrician ad management

From $1,000/mo

Best for electricians who want more panel, charger and generator jobs, not just service calls.

  • ✓Service and install campaigns
  • ✓Generator storm timing
  • ✓Lead listing upkeep
  • ✓Weekly search term cleanup
  • ✓Monthly revenue by job type
Get a quote →
What changes the price
  1. 01Service calls, installs or both
  2. 02Residential and commercial campaigns
  3. 03Lead listings and search ads
  4. 04Field software tracking link
Get a fixed quote →
Generator and EV charger pages for the ads start at $300 each.
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Electrician ad questions

Channels

How do electricians get customers from ads?

Search ads cover repairs and installs, verified listings bring a steady flow, and commercial work gets its own campaigns. Each ad lands on a page that matches the job.
Costs

Why are generator clicks so cheap?

Fewer contractors bid on them than on repair searches, even though installs are worth more. That gap is a chance to win big jobs at about $6 a click.
Timing

When should electricians run generator ads?

Before storm season and winter, while owners plan ahead. Waiting until an outage means paying more and competing with every other installer.
Cost

How much do electricians pay Rathly for ads?

Our fee runs from $1,000 monthly. The click budget is yours to decide, paid to Google rather than through us.Read the full answer →

Book more installs from Google

  • ✓ Notes on your ad account
  • ✓ A plan split by job type
  • ✓ Month-to-month terms
  • ✓ A reply the same or next day
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