01
Daycare SEO
Best if parents search for daycare or preschool nearby and tour the centers with the best reviews.
- ✓A page for every age group
- ✓Google profile for each center
- ✓Location pages with license details
Daycare marketing
Parents choose childcare carefully, comparing licenses, reviews and how a center feels on a tour. Our daycare marketing earns their trust online and turns more inquiries into enrolled families.
- ✓Map rankings for daycare and preschool
- ✓Tour bookings online
- ✓Waitlists filled before rooms open
- ✓Enrollment tracked by source
PriceSEO from $2,000/mo · websites from $5,000
Why Rathly
How Rathly fills childcare centers
Daycare marketing measured in enrolled families. Parents need proof of safety before they visit. We put licensing, ratios and real classroom photos up front, then report lead sources, visits and enrollment results by channel.
550K searchesParents looking for daycare near me, January 2026
Program pages by ageFrom infants to after-school care
Tour schedulingParents book a visit from any page
Safety details up frontLicense, ratios and screening in plain view
Seasonal campaignsSummer camp and fall enrollment planned early
Your family listsInquiries, site and ads stay with the center
Services
Three services that fill classrooms
Priced for childcare centers, from single-location daycares to schools with several sites.
02
Daycare website design
Best if parents can't find tuition, program details or a tour button on your site.
- ✓Tour booking forms
- ✓Program and tuition pages
- ✓Classroom photo galleries
03
Google Ads for childcare
Best if a classroom has open seats, or summer camp needs sign-ups.
- ✓Search campaigns by age group
- ✓Facebook ads for local parents
- ✓Cost per enrolled child
Add-onClassroom momentsDaily-life photos shared with parent permission, teacher spotlights and events, posted each week to Facebook and Instagram.Social media →
Strategy
Daycare marketing strategies that fill every room
Childcare centers fill rooms by age group, often with a waitlist for infants and open seats for older children. These daycare marketing strategies help a childcare center fill each room when its seats open, using tools parents already trust.
- 01
Win the near-me search
Daycare near me is a huge search, at about 450,000 a month in the US by Google Ads data. January 2026 hit nearly 550,000. A complete, free Google profile and fresh reviews from local parents decide which centers families visit.
- 02
Market each age group
Preschool searches nearby reach roughly 135,000 a month, while infant daycare near me sees about 18,100. Each age group needs its own page with ratios, schedules and tuition.
- 03
Plan for summer and fall
"Summer camps near me" jumped to about 135,000 searches in May 2026. Camp pages, school-age programs and fall enrollment offers should go live by early spring.
- 04
Make tours easy
The visit is where families decide. Let them book online, send a reminder and follow up the same day with enrollment steps.
- 05
Keep families talking
Happy parents are your best marketing. Ask for reviews after a few months, run a referral credit and share classroom moments on social media.
- 06
Build a brand parents recognize
Parents talk to each other about care. A clear childcare brand, consistent from the sign out front to social media, helps them find and recommend you.
- 07
Answer cost and subsidy questions
Families worry about tuition. Clear price ranges, plus details on subsidies or VPK where you offer them, help parents plan. Link to resources like your state's child care subsidy office.
What works
Six ways centers fill their rooms
We tie each one to tours booked and families enrolled.
01
Age group pages
A page per room, from infants to school-age kids, with ratios, schedules and tuition.
02
Online tour booking
A calendar on every page, with reminders before the visit.
03
Virtual tours
Walk-through video of classrooms and play areas for parents who can't visit yet.
04
Parent review requests
Requests sent once a family settles in, usually a few months after enrollment.
05
Summer camp campaigns
Ads and emails that launch in early spring for summer programs.
06
Waitlist follow-up
Texts that increase enrollment by moving waitlisted families in when a seat opens.
Rules
Ratios, screening and pre-K in Florida
Florida law sets the floor for ratios, screening and pre-K. Ads should describe where you stand against it.
- 01
VPK participation
Florida's VPK is free for every 4-year-old, but only providers contracted with a local early learning coalition can offer it. Advertise VPK only if you hold that contract.
- 02
Ratios
Florida's minimum ratio for infants is one staff member to four children, and one to six for one-year-olds. If your ratios beat the minimum, show the numbers.
- 03
Background screening
Florida requires Level 2 background screening for child care staff. "Background-checked teachers" describes the legal minimum, so add what you do beyond it.
Measuring
What we measure for a childcare center
Enrollment is the goal, so we report each step that leads to it.
- 01
Tours booked
Tours scheduled each month, by search, ad or referral.
- 02
Tour-to-enrollment rate
The share of touring families who enroll.
- 03
Open seats by room
Vacancies by age group, so campaigns focus where seats are empty.
Reviews
Directors and owners on Rathly
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
What childcare directors ask us
Promotion
How can a daycare attract more families?
Keep your Google profile complete, collect parent reviews, make tours easy to book and share real classroom moments. Then run ads when a room has open seats.Trust
What warning signs should parents watch for in a daycare?
Parents watch for missing license information, high staff turnover, unclear policies and centers that discourage visits. Showing the opposite openly builds trust.Ideas
CostWhat are some good daycare advertising ideas?
Virtual tours, open house events, summer camp promotions and a referral credit for current families all work well when you track them to enrollment.How much is Rathly for a daycare?
Daycare SEO runs $2,000 monthly, with $700 more for each center we look after on Google Maps, starting with center one. A center website starts at $5,000, and ad management begins at $1,000 a month.Read the full answer →Fill every classroom
- ✓ Notes on your profile and tour flow
- ✓ A plan for summer and fall enrollment
- ✓ Month-to-month terms
- ✓ A reply the same or next day