01
Home security SEO
Best if people search for alarm or camera installers and call the company that looks most trustworthy.
- ✓Pages for each system type
- ✓City pages with local alarm rules
- ✓Google profile for each branch
Security company marketing
People buy security after a scare, a move or a new baby, and they want a company they can trust inside the home. Our security company marketing earns that trust and turns it into installs and monitoring contracts.
- ✓Rankings for alarms, cameras and access control
- ✓License and contract terms shown clearly
- ✓Install appointments booked online
- ✓Monitoring accounts tracked to the source
PriceSEO from $3,500/mo · websites from $7,000
Why Rathly
How Rathly helps security companies sell
Digital marketing for security companies, measured in monitored accounts. An install pays once, and monitoring pays every month. We market both, show licenses and contract terms up front and report leads, new accounts and results by channel.
201K at peakHome security systems, September 2025
Product-by-product pagesFrom door sensors to video doorbells
License up frontState license numbers where buyers check
Contract terms explainedMonitoring fees and cancellation rights in plain words
Commercial pagesOffices, retail and warehouses covered
Lists and logins ownedEvery account stays with the company
Services
Three services for alarm and camera installers
Priced for security companies, from local dealers to regional installers.
02
Security company website design
Best if buyers can't see prices, licenses or contract terms, and booking a consultation takes a call.
- ✓Quote and consultation forms
- ✓License and monitoring terms page
- ✓Install galleries
03
Google Ads for security companies
Best if you want more installs this month or a launch for a new product line.
- ✓Search campaigns by system
- ✓Retargeting for buyers comparing quotes
- ✓Cost per monitored account
Add-onSecurity tips and install postsHome safety tips, new installs and short product demos each week, made for the social platforms your customers use.Social media →
Strategy
Security company marketing strategies that sell systems
Security buyers act after a trigger, like a break-in nearby, a move or a new child. These security company marketing strategies make sure you're the trusted name when that moment comes. They help security companies generate leads online, build trust and win buyers from local competitors.
- 01
Rank for systems and installers
Google Ads data puts home security systems near 110,000 monthly searches, with a September 2025 high near 201,000. Relevant pages for each system and city catch buyers as they compare options.
- 02
Catch the move-in moment
New homeowners often add security soon after moving in. Security system installation searches nearby reached about 8,100 in May 2026, early in the summer moving season.
- 03
Sell cameras and smart devices
"Security camera installation near me" draws about 5,400 searches a month. Camera, doorbell and smart lock pages bring buyers who may add monitoring later.
- 04
Grow commercial accounts
"Commercial security systems" peaked near 8,100 searches in September 2025. Offices, shops and warehouses want access control and video, with service contracts.
- 05
Show proof of trust
Licenses, screened techs, real install photos and reviews do the heavy lifting. Clear information on contracts and monitoring builds confidence. Show them wherever a buyer reads about a system.
- 06
Keep accounts longer
Monitoring revenue grows with retention. Check-ins, upgrade offers and fast service calls keep customers from switching and increase lifetime value.
What works
Tactics that sell security systems
We tie each one to installs and monitored accounts.
01
System pages
One page per system type, with options, typical pricing and monitoring choices.
02
City alarm rule pages
Local alarm permits and false alarm rules for each city you serve.
03
Online consultations
A form that books an in-home security review at a time that suits the buyer.
04
Move-in campaigns
Ads aimed at people who recently moved into homes in your area.
05
Install reviews
Requests sent after setup that ask about the tech and the system.
06
Retention check-ins
Calls and texts that keep monitored customers from switching.
Rules
Rules for security offers, calls and cameras
Security marketing runs into federal and state rules on free offers, phone sales and recording.
- 01
"Free" equipment offers
The FTC's guide on the word free says every condition, like a monitoring contract, must appear clearly at the start of the offer.
- 02
Cold calls and Do Not Call
Under the Telemarketing Sales Rule, sellers must check the National Do Not Call Registry at least every 31 days before calling homeowners.
- 03
Cameras that record audio
Florida requires every party's consent to record a private conversation, while New York needs one party. Explain audio settings before you sell doorbell and indoor cameras.
Measuring
Reading a security company's report
Installs pay once and monitoring pays monthly, so we report both.
- 01
Installs booked
New system installs each month, by source.
- 02
Monitored accounts added
New recurring monitoring contracts and their monthly value.
- 03
Account retention
Monitored customers kept each month, so churn shows up early.
Reviews
Google reviews from Rathly clients
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Questions security companies ask us
Types
What are the different types of security companies?
Alarm and monitoring companies, camera and access control installers, guard services and cybersecurity firms. This page covers companies that install and monitor systems.Growth
How do alarm companies get more customers?
Win alarm and camera searches city by city, show licenses and installs, and reach new movers with ads. Then keep monitored customers with check-ins and upgrades.Sales
CostDo security companies still sell door to door?
Some do, but federal and state rules apply, including a three-day cancellation right on many home sales. Online leads come to you already interested.What's a realistic budget for alarm dealer marketing?
We price SEO for security companies at $3,500 monthly. Each branch on Google Maps adds $700, your first branch too. Security websites begin at $7,000, and paid search starts at $1,000 a month.Read the full answer →Sell more monitored systems
- ✓ Notes on your profile and product pages
- ✓ A plan for the moving season
- ✓ Month-to-month terms
- ✓ A reply the same or next day