01
Roofing SEO
Best if homeowners search for a roofer in your town and call the one with more reviews.
- ✓Pages for repair, replacement and materials
- ✓Google profile updated with job photos
- ✓A page for every town you serve
Roofing marketing
A new roof is one of the biggest checks a homeowner writes, so they compare several roofers first. Our roofing marketing gets you on that short list and tracks each lead to a signed contract.
- ✓Map rankings in every town you roof
- ✓Project galleries that show real work
- ✓Ads ready before storm season
- ✓Leads tracked to signed contracts
PriceSEO from $3,300/mo · websites from $7,000
Why Rathly
Reasons roofers switch to Rathly
Roofing marketing counted in signed contracts. Roof leads cost too much to waste. We follow every call and inspection request through your CRM, so the report shows contracts signed and revenue by channel.
165K searchesAverage monthly US searches for roofers near me
Storm-ready plansPages and ads staged before hail and hurricane season
Galleries by jobBefore and after photos for each roof you finish
Florida rules respectedStorm and claim copy written within state law
Inspections trackedEvery booked inspection tied to the source behind it
Your data stays putSite, ad accounts and leads remain the company's
Services
How we bring roofing work in
Three services priced for roofing contractors, from residential crews to commercial firms.
02
Roofing website design
Best if your site has no project photos, no inspection form or no sign that you're licensed.
- ✓Project galleries by roof type
- ✓Inspection and estimate forms
- ✓Financing and warranty details
03
Roofing advertising
Best if you need inspections now, or a storm just passed through your service area.
- ✓Local Services Ads with license checks
- ✓Search campaigns for replacement jobs
- ✓Cost per inspection and per contract
Add-onJob posts for roofersBefore and after photos, short job videos and crew posts each week, so neighbors see your trucks at work.Social media →
Strategy
A roofing marketing strategy that fills the schedule
Roofing demand swings with weather and seasons, and every job is a big decision. A roofing marketing plan needs steady local search work, a fast response after storms and proof that earns trust.
- 01
Rank where homeowners start
"Roofers near me" averages about 165,000 US searches a month, by Google Ads data. Repair searches add about 90,500 more. The local map pack takes most of those clicks, so your Google profile, reviews and town pages need to beat nearby competitors.
- 02
Prepare before storm season
Searches for "hail damage roof" rose from about 1,900 in December 2025 to 9,900 in April 2026. Storm pages, campaigns and inspection forms should be ready before the season, not written after the hail falls.
- 03
Sell replacements with proof
"Roof replacement" peaked near 74,000 searches in September 2025. Replacement buyers compare several bids, so show finished roofs, material options, warranties and financing on your site.
- 04
Answer questions before the call
Homeowners research costs, materials and Florida's 25% rule before calling anyone. Clear answers written for your area bring them to your site first and make the inspection an easy yes.
- 05
Call back in minutes
A homeowner with a leak often calls several roofers at once. The first one to call back and book an inspection often gets the job, so we track response time for every lead. Faster callbacks often do more for sales than extra leads.
- 06
Grow commercial work on purpose
"Commercial roofing" averages about 18,100 searches a month. Property managers and building owners want maintenance plans, roof reports and proof of past jobs, so commercial roofing services need their own pages.
- 07
Build a referral system
Past customers, realtors and home inspectors send steady work. Ask every happy customer for names, and keep referral rewards off any job an insurance claim pays for.
- 08
Earn reviews with photos
After each job, ask for a review with a photo of the finished roof. Fresh photo reviews help in Maps and show the neighbors what your crew can do.
What works
Six moves that win roofing jobs
We track each one to inspections booked and contracts signed.
01
Material pages
Shingle, metal, tile and flat roof pages, each with costs, lifespan and photos.
02
Storm landing pages
Hail and wind pages ready to launch the day a storm hits your area.
03
Street-level job posts
Google posts and photos from each street you work on, tagged with the town.
04
Photo reviews
Review requests that ask the homeowner for a picture of the finished roof.
05
Inspection campaigns
Search ads that offer an inspection in towns with recent storm damage.
06
Speed-to-lead reports
Time from form to first call, shown for every lead in your monthly report.
Rules
Florida rules behind storm marketing
Breaking Florida's roofing rules can cost up to $10,000 per violation. These three shape how we plan storm work.
- 01
Owners may cancel storm contracts
After a declared state of emergency, an owner can cancel a roof contract signed within the next 180 days. They have 10 days, or until work officially starts, whichever comes first.
- 02
No paid referrals on claim work
Florida bars roofers from paying or taking referral fees for work an insurance payout will cover. Check any pay-per-lead deal for storm jobs against that rule.
- 03
Coverage advice needs a license
Unless you're also a licensed public adjuster, you can't interpret a homeowner's policy. Content can explain the claim process but not say what a policy covers.
Measuring
Numbers that tell a roofer the plan works
Roofing leads vary in value. These three numbers separate a small repair from a full replacement.
- 01
Inspections booked
Every inspection request carries its source, from Maps and ads to referrals and social media.
- 02
Close rate by channel
Your CRM shows which inspections became signed contracts. We compare close rates by channel each month.
- 03
Revenue per lead
Signed contract value divided by leads, for each channel. It shows where the next dollar should go.
Reviews
Google reviews of our marketing work
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Roofing contractors ask us
Rules
What is the 25% rule for roofing?
Florida's building code says that repairing more than 25% of a roof within 12 months triggers a full code upgrade. Since 2022, roofs built to the 2007 code or later only need the repaired part brought up to code.Business
Is selling roofs profitable?
It can be, because replacement jobs are large. Margins depend on accurate bids, steady labor costs and a low cost per lead. That's why we track every lead to a signed contract.Trust
CostHow can you tell if a roofer is lying?
Check the license number with the state, ask for photos of the damage and get an itemized estimate in writing. In Florida, a roofer who offers to cover your deductible is breaking the law.What does Rathly charge roofing companies?
Our roofing SEO base is $3,300 monthly, with $700 more per office on Google Maps, counting your first. Roofing websites start at $7,000. Running your ads starts at $1,000 per month.Read the full answer →Book more roof inspections
- ✓ Notes on your Maps rankings and site
- ✓ A storm-season plan in writing
- ✓ Month-to-month terms
- ✓ A reply the same or next day