★ 5.0 on Google · No long contracts · You own every asset
Rathly

Roofing advertising

A roof repair click averages about $39 on Google, and one replacement can be worth thousands. Our roofing advertising puts that budget behind inspections that turn into signed contracts.

  • ✓Search campaigns for repair and replacement
  • ✓Storm campaigns staged before the season
  • ✓License-checked pay-per-lead listings
  • ✓Cost per signed contract tracked
PriceAd management from $1,000/mo
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Channels

The roofing ad mix we run

Repairs, replacements and storm work move on different timelines, so each gets its own campaign.

01

Repair campaigns

Leak and damage searches answered with inspection booking and quick callbacks.

02

Replacement campaigns

Higher bids on full-roof searches, with material and financing pages.

03

Storm campaigns

Ads built in calm months and launched for the towns a storm actually hits.

04

Lead-based listings

Google's verified roofer listings, billed per lead after license checks.

Costs

Google click prices for roofing searches

Repair searches cost the most per click, while replacement searches lead to the biggest jobs.

SearchA monthCost per clickWhat the owner wantsLanding page
roofers near me165K$24.77A local roofer with good reviewsTown page with inspection booking
roof repair near me90.5K$39.02A leak fixed before the next rainRepair page with fast callback
roof replacement33.1K$30.63A new roof and a fair quoteReplacement page with materials and financing
commercial roofing18.1K$27.00Flat or metal roofs for a buildingCommercial roofing page
hail damage roof5.4K$19.02An inspection after a stormStorm page with inspection form

Average cost per click and monthly US searches from Google Ads, October 2026.

Ideas

Roofing advertising ideas that win contracts

Roofing ads compete for some of the most expensive local clicks. These ideas help a roofing business spend on local homeowners ready for an inspection, not on people just browsing.

How much should a roofer spend on ads?Work back from contract value. If a signed roof is worth $12,000 and ads close one in five inspections, a few thousand a month can pay off. Management starts at $1,000/mo.Google Ads management
  1. 01

    Bid by job size

    Replacement searches lead to the largest contracts, so they earn higher bids. Small repair and gutter searches get their own budget with a lower ceiling.

  2. 02

    Build storm campaigns early

    Write storm ads, pages and online forms in the calm months. When hail or wind hits, target only the affected towns and send crews to the jobs.

  3. 03

    Offer an inspection, not a price

    Few owners book a roof from an ad price. A no-pressure inspection offer, booked online, turns clicks into appointments.

  4. 04

    Retarget owners comparing bids

    Replacement buyers collect several quotes. Retargeting with project photos, warranties and financing reminds them who quoted first.

  5. 05

    Add social media for neighborhood reach

    Facebook and Instagram ads with job photos reach homeowners in the area around each finished roof. They build name recognition that pays off when the next storm comes.

  6. 06

    Cut wasted clicks weekly

    Searches for DIY patching, roofing jobs and shingle prices drain budgets. Weekly negative keyword updates stop them.

  7. 07

    Track contracts, not leads

    Feed every inquiry into your CRM. Cost per signed contract shows which campaigns pay and which only fill the inbox.

Rules

Paid ad rules for roofers

Storm work brings more rules than most trades, and they apply to paid ads too.

  1. 01

    Claim ads need disclosures

    Florida's roofing claim law covers written and electronic ads. A search or social ad that urges an insurance claim must carry the deductible and fraud statements.

  2. 02

    Screening before lead-based listings

    Roofers pass Google's license and insurance screening before pay-per-lead listings go live, so start that paperwork early.

  3. 03

    Monthly payment offers

    If a roofing ad quotes a payment per month, Regulation Z also requires the annual rate, any money down and how many payments.

Pricing

Roofing ad management fee

A flat fee pays for our work. Your click budget goes directly to Google, so you control it.

Roofing ad management

From $1,000/mo

Best for roofers who want inspections this month and a plan ready for storm season.

  • ✓Repair and replacement campaigns
  • ✓Storm campaign builds
  • ✓Weekly search term cleanup
  • ✓Call tracking and CRM link
  • ✓Monthly cost per contract report
Get a quote →
What changes the price
  1. 01Search, storm and pay-per-lead campaigns
  2. 02Towns and service areas covered
  3. 03Residential, commercial or both
  4. 04CRM and call tracking setup
Get a fixed quote →
Storm and replacement ads convert better on their own pages, from $300 each.
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Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
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Real answers

Roofing ad questions from contractors

Channels

How do roofing companies advertise?

Typical roofers mix keyword ads for repairs and replacements, verified lead listings and storm campaigns when weather hits. Strong reviews and project photos lift all of them.
Costs

Are roofing clicks worth the price?

Often, because one replacement can repay months of ads. The math works when you follow every inquiry to a signature and cut the searches that never close.
Storms

Should roofers run ads after every storm?

Only where damage is real and you can respond fast. Target the hit towns, follow Florida's claim ad rules and keep inspections honest.
Cost

What does Rathly charge to run roofing ads?

Running roofing campaigns with us costs from $1,000 a month. You decide the click budget, and Google charges it to your account.Read the full answer →

Book more roof inspections from Google

  • ✓ A review of your ad account
  • ✓ A storm-ready campaign plan
  • ✓ Month-to-month terms
  • ✓ A reply the same or next day
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