FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→We build and run Search, Local Services and Performance Max campaigns in a Google Ads account that stays in your name. You approve the plan, Google bills your card, and you see every lead.
Google Ads is Google's advertising platform. Managing it means running your campaigns week after week, as one part of your marketing. That covers keywords, ads, bids, budgets, tracking and reporting. Google shows the ads. A manager decides which searches deserve your money and which ones waste it.
Search campaigns bring traffic from people typing a service and a place. Local Services Ads show at the top for many trades, and you pay per lead. Performance Max and YouTube campaigns reach people across Google once tracking proves what a lead is worth. Shopping campaigns suit a business that sells a product online.
Agencies use a Google Ads manager account to view and manage multiple accounts from one sign-in. We send a link request from ours, and you approve it. The link gives access to client accounts and never moves ownership. Any admin on your account can end it at any time.
Google's default location targeting also reaches people who only show interest in your area. For most local businesses we change that setting so ads reach only people in or regularly in your locations.
Ad Rank weighs your bid, the quality of the ad and page, and the search itself. Ads that match the search often win better spots for less. A specific landing page, built for that one service, helps improve that quality.
Six jobs we do in your account, for every service or product you advertise.
Phrase and exact match on buying searches first. Broad match only once bidding has real conversions.
Shared lists used across campaigns for jobs, DIY and free searches, updated from the search terms report weekly.
Responsive search ads with up to 15 headlines to test, plus sitelinks, calls and location assets.
We track calls from ads and your site, forms and bookings, each counted once per click.
Smart Bidding strategies once tracking holds. Budget moves toward campaigns that bring the cheapest leads.
Pay-per-lead listings above the search ads, with fast replies so you rank higher.
Your Google Ads account belongs to you, not your agency.
We work through a manager link that you approve, never through shared logins to your accounts. If you leave, your admin removes it in one click. Every campaign keeps running, and every report stays.
Most campaigns settle in 2 to 6 weeks. Here is what managing them looks like in each one.
Reporting shows what your advertising budget bought. Optimization is the weekly work of using that data, and the right strategies, to get better results without raising your ad spend.
Each report shows the metrics that matter for local leads. Clicks, cost per click, conversions, conversion rate and price per lead sit side by side for each campaign. Clicks show traffic, while calls and forms show leads. We skip vanity metrics unless they explain a change.
This Google tool lists the real searches that triggered your ads. We read it every week, add negative keywords and find new keyword opportunities inside it. No other tool in the account cuts more waste.
Google gives accounts an optimization score from 0 to 100%. You can reach 100% by applying or dismissing every recommendation, so a fully optimized score does not mean more leads. We apply the ones that improve results for your goals.
Target CPA, Target ROAS, Maximize conversions and Maximize conversion value are the Smart Bidding strategies. Each one requires conversion tracking. New lead accounts often start on Maximize conversions, then move to a target price per lead.
Audience segments, such as past site visitors, can narrow or observe who sees your Search campaigns. We often exclude current customers, so the budget works better on new ones. Customer lists stay in your accounts, never ours.
The right mix depends on how your customers buy and what the rest of your marketing does.
Plumbers, locksmiths and towing. Search and Local Services Ads around the clock, with calls answered live.
Roofing, remodeling and solar. Search for quotes, plus remarketing while owners compare options.
Law and accounting firms. Tight keyword lists and consultation forms, with brand searches split out.
A flat fee for the work, never a share of your marketing budget. Ad spend goes from your card to Google.
Best for local businesses that want leads from Google within weeks, without the time to manage ads.
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
