01
Healthcare SEO
Best if patients search for your specialty and land on a hospital system or a directory instead.
- ✓Google listings for every clinic
- ✓Specialty and condition pages
- ✓Medical directory clean-up
Healthcare marketing
Patients now choose a clinic the way they choose a restaurant, by searching and reading reviews. Our healthcare marketing turns those searches into booked appointments while respecting medical privacy rules.
- ✓Map rankings for each clinic location
- ✓Specialty pages clinicians review
- ✓Ads that follow Google health policies
- ✓Tracking that keeps patient data private
PriceSEO from $4,500/mo · websites from $12,000
Why Rathly
What clinics get from Rathly
A team that markets care without risking patient privacy. We plan around HIPAA and Google's health ad rules from day one. Clinicians approve every medical claim, and reports count booked appointments by location and specialty.
1.07M clicksOrganic search for one healthcare client in 16 months
Privacy firstNo ad pixels on logged-in or intake pages
Clinician sign-offEach medical statement checked before it goes live
Ad policy checksCampaigns screened against Google healthcare rules
Results by locationAppointments counted for every clinic you run
Your clinic, your accountsMonth-to-month terms, and every login stays with the practice
Services
Ways we market clinics and practices
Three services priced for clinics, practices and medical groups. Pick one, or join them under one marketing strategy.
02
Healthcare website design
Best if your site is hard to use on a phone or makes booking a visit slow.
- ✓Provider profiles and location pages
- ✓Appointment requests on every page
- ✓Accessible design for all patients
03
Healthcare advertising
Best if a new location or service needs patients before organic rankings catch up.
- ✓Search campaigns by specialty
- ✓Policy checks before launch
- ✓Cost per booked appointment
Add-onSocial media for clinicsHealth tips, staff spotlights and clinic news posted each week, with replies kept free of patient details.Social media →
The strategy
A healthcare marketing strategy that fills appointment books
Healthcare marketing works differently from other industries. Rules limit what you can say, track and target, and patients need more trust before they book. Our marketing strategy covers the six parts that matter most for a medical practice.
- 01
Meet patients at the moment of need
"Urgent care near me" averages about 4.09 million US searches a month, by Google Ads data. "Dermatologist near me" draws about 673,000. Patients searching that way usually choose from the map pack, so every clinic needs a complete listing and steady reviews.
- 02
Build a page for each specialty
A patient looking for knee pain care won't read a general services page. Each specialty, condition and procedure gets a page your clinicians review, with clear next steps and insurance details.
- 03
Keep tracking inside HIPAA
HHS warned in 2022 that tracking pixels can share patient health data. A federal court struck down part of that guidance in 2024, but logged-in pages such as patient portals still fall under HIPAA. We keep ad pixels off those pages entirely.
- 04
Manage your reputation in public
Patients read reviews before choosing a provider or a practice. We ask for reviews after visits and draft neutral replies that never mention care details.
- 05
Grow referrals from other providers
Physician referrals still bring many specialty patients. Referral pages, simple fax and online referral forms and updates for referring offices make your practice easy to send patients to.
- 06
Brand the practice, not just the doctor
Patients follow a trusted name across locations. A consistent brand on your site, listings and social media builds awareness as you add clinics and providers.
What works
Medical marketing tactics we run
Six parts of our medical marketing plan, each measured in booked patient visits.
01
A listing per location
Correct hours, services, insurance notes and photos on each clinic's Google profile.
02
Condition and procedure pages
Plain-language pages on symptoms, treatment options and what a visit involves.
03
Directory accuracy
Matching details on Healthgrades, WebMD and other medical directories patients trust.
04
Steady patient reviews
Requests after each visit, with replies that stay general and protect privacy.
05
Compliant search ads
Campaigns built within Google's healthcare and personalized advertising policies.
06
Appointment tracking
Calls and requests tied to the page or ad that brought them, without health data.
Results
Results from medical clients
Organic growth from clients where patient trust decides each booking. Data from their own accounts.
clicks a day · 7-day avg1.2K → 2.5K a day
Healthcare provider
1.07M clicksSearch Console · 16 months · 1.5% click rate11KOrganic visits a month
2.9KRanking keywords
164AI Overview citations
40ChatGPT citations
Cosmetic surgery center, New York
164 citationsIn Google AI Overviews · AhrefsReviews
Reviews from Rathly clients
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Questions clinics ask about marketing
Scope
What does healthcare marketing include?
It covers how patients find and choose your clinic, from search and maps to your website, ads, reviews and social media. Good healthcare marketing also respects HIPAA and Google's ad rules at every step.Trends
CostWhat are the key digital healthcare marketing trends for 2026?
AI search answers, stricter privacy limits on tracking and patients booking online at any hour. Clear, clinician-reviewed pages and private conversion tracking matter more each year.How much does a healthcare marketing agency cost?
Healthcare SEO is $4,500 a month plus $700 for every clinic listing on Google, the first one included. A clinic website runs from $12,000, and we manage ads from $1,000 a month.Read the full answer →Ads
Can clinics target ads by health condition?
No. Google's personalized advertising policy blocks targeting based on health conditions. Search ads that match what a patient types are still allowed for most medical services.Get more patients booking with your clinic
- ✓ A review of each location's listings
- ✓ A written quote for every service
- ✓ Privacy built into tracking
- ✓ A reply the same or next day