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Rathly

Healthcare advertising

Each "urgent care near me" click costs about $3.66 on Google, and a chiropractor click costs nearly $10. Our healthcare advertising matches each specialty to its patients, inside Google's medical ad rules.

  • ✓Campaigns per specialty and location
  • ✓Ads paused when the clinic closes
  • ✓Medical ad policies checked before launch
  • ✓Booked visits counted without health details
PriceAd management from $1,000/mo
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Channels

How clinics reach new patients with ads

Urgent visits, ongoing treatment and elective procedures come from different searches, so each one runs on its own.

01

Specialty search campaigns

Urgent care, primary care and specialist searches, each sent to its own page.

02

Location campaigns

A separate campaign for each office, showing its hours, map link and wait time.

03

Provider lead listings

Google's verified listings for doctors and therapists, after license and NPI checks.

04

Elective treatment ads

Med spa and cosmetic offers on search and social, shown to adults only.

Costs

Patient searches and click prices

Most medical clicks cost $3.50 to $10. Ongoing treatment, like chiropractic, costs the most because each patient returns.

SearchA monthCost per clickWhat the patient needsLanding page
chiropractor near me673K$9.93Relief for back or neck painChiropractic page with first visit details
primary care doctor near me40.5K$6.73A doctor taking new patientsNew patient page with insurance list
med spa near me110K$5.64Cosmetic treatment from licensed staffTreatment menu with provider bios
dermatologist near me673K$5.43A skin exam soonBooking page with next openings
pediatrician near me246K$5.02A doctor for a childPediatric page with sick visit hours
urgent care near me4.09M$3.66Treatment today without the ERWalk-in page with wait times

Average cost per click and monthly US searches from Google Ads, October 2026.

Ideas

Healthcare advertising ideas that book visits

Healthcare advertising covers the paid digital communications that help consumers find and choose a provider. Hospitals and health systems run brand campaigns, while most clinics need search, Maps and a few social campaigns. This strategy helps a practice reach patients at the right moment and stay within the industry's ad rules.

How much should a clinic spend on ads?Fund new patient slots you can actually fill, clinic by clinic. Specialties with repeat visits earn more. Management starts at $1,000/mo.Google Ads management
  1. 01

    Put wait times in urgent care ads

    Urgent care searchers pick the place they can reach fastest. Ads with the address, hours and current wait win the click, and they run only while doors are open.

  2. 02

    Say you're taking new patients

    Many primary care offices are full. Ads that say "accepting new patients" and list accepted insurance answer the first two questions every caller asks.

  3. 03

    Bid by lifetime value

    A chiropractic patient may come back for many visits, while an urgent care visit is often a one-time trip. Higher bids belong on the services that bring repeat visits.

  4. 04

    Run each clinic as its own campaign

    Patients rarely travel past the nearest office. A separate campaign per location sets budgets by capacity and keeps every ad tied to the right address.

  5. 05

    Keep elective ads for adults

    Meta only lets med spa and cosmetic ads reach adults 18 and up. Show provider credentials and real settings, and skip promises about results.

  6. 06

    Count visits, not health details

    Track booked appointments, online requests and calls as conversions. Send no diagnosis, symptom or visit details to Google or Meta, so the data stays private.

Rules

Google's medical ad rules for clinics

Google limits some treatments, requires certification for others and checks providers before lead listings run.

  1. 01

    Addiction treatment needs certification

    In the US, Google allows addiction treatment ads only from providers with LegitScript certification. They also need Google's own certification.

  2. 02

    Cell and gene therapy limits

    Google bans ads for experimental treatments and for cell or gene therapies. The exception covers FDA-approved therapies, advertised by the license holder.

  3. 03

    Checks for provider listings

    For doctors, dentists and therapists, Google verifies each provider's license and NPI and asks for malpractice insurance before listings go live.

Pricing

What clinics pay Rathly for ads

A monthly fee covers our work. The clinic's own card pays Google and Meta for clicks.

Healthcare ad management

From $1,000/mo

Best for clinics and practices that want new patient visits without breaking medical ad rules.

  • ✓Specialty and location campaigns
  • ✓Medical policy review
  • ✓Lead listing setup
  • ✓Private booking tracking
  • ✓Monthly new patient cost report
Get a quote →
What changes the price
  1. 01Specialties and locations
  2. 02Search, Maps and lead listings
  3. 03Elective treatment social ads
  4. 04Booking and call tracking
Get a fixed quote →
We build specialty and new patient pages from $300 each.
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
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Real answers

Clinic questions about medical ads

Basics

What counts as healthcare advertising?

Paid messages that help patients find a provider. For clinics, most of it runs on Google search, Maps and social platforms, under stricter rules than most fields.
Examples

Can you give an example of a healthcare ad?

An urgent care ad that reads "Walk in today, 15-minute wait, open until 9 p.m." with the address. It answers what the patient needs right now.
Types

What types of healthcare advertising work best for clinics?

Search ads for nearby clinics, Google's verified provider listings and Maps ads near each office. Social ads help most with elective treatments.
Cost

What does Rathly charge a clinic for ads?

Our fee runs from $1,000 each month. You choose the ad budget, and each platform bills the clinic directly.Read the full answer →

Book more new patients from Google

  • ✓ Notes on your ads and tracking
  • ✓ A plan per clinic and specialty
  • ✓ Month-to-month terms
  • ✓ A reply the same or next day
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