FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→Google AI Overviews, ChatGPT, Gemini and Perplexity quote pages they can crawl and trust. Our AI SEO and generative engine optimization work opens your site to their crawlers and makes your brand easy to cite.
AI search tools write an answer, then link to the pages they used. To earn that link, a page has to be reachable by the tool's crawler and clear enough to quote. AI SEO makes both true for your site and raises your brand's visibility in AI-generated results.
Generative engine optimization, or GEO, is the name a 2023 research paper gave this branch of SEO. Its authors, including researchers at Princeton and IIT Delhi, tested page edits on a generative engine. Adding quotations, statistics and cited sources lifted visibility in generative engine responses by up to 40%.
Google says AI Overviews and AI Mode may use a query fan-out. The system runs several related queries across subtopics, then writes one answer to the user's question. A site with a clear page for each subtopic gives Google more of your pages to choose from. Each of those pages can also rank on its own in regular search.
ChatGPT, Gemini and Perplexity pull short, direct statements. A page that answers the user's question in its first sentence is easier to cite. Proof and a source come next. Vague pages rarely make it into AI results.
An AI-generated answer can only repeat what the web says about your brand. Digital PR and link building place accurate mentions on news, trade and local sites. That is how we build the authority and trust that AI SEO and traditional SEO depend on.
A New York cosmetic surgery center whose site we redesigned shows 164 Google AI Overview citations and 40 ChatGPT citations in Ahrefs. The same site ranks for 2.9K keywords, because traditional SEO did the groundwork. Ask any digital agency selling AI SEO for numbers like these from a real client account.
Each generative engine has its own crawler, its own rules and its own way to show a cited source. Our GEO work covers all six.
Google says its AI Overviews need no special files or optimizations. Google picks sources from indexed pages that can show a snippet.
A chat-style Google search that writes AI-generated answers from the same index. It splits one user question into several queries.
ChatGPT search uses OAI-SearchBot. OpenAI says sites that block it won't appear in ChatGPT search answers.
The Google-Extended token decides whether Gemini Apps may ground answers in your pages. Google says it has no effect on Search rankings.
PerplexityBot finds and links pages in Perplexity answers. Perplexity asks sites to allow it in robots.txt and firewall rules.
Bing Webmaster Tools reports citations in Copilot and AI-generated summaries in Bing, plus the grounding queries behind each one.
Traditional SEO earns a place in the search engine results. Generative engine optimization earns a mention inside the AI-generated answer above them.
AI Overviews draw on Google's regular index and snippet rules. Crawlable pages, internal links, earned backlinks and topical authority still decide which source Google picks. Weak traditional SEO means weak AI visibility.
The user types a full question instead of two keywords. An answer engine quotes single passages, so each page needs a plain, quotable statement near the top. AI tools rarely cite vague pages.
An entity is a thing a search engine can identify, such as your business. One brand name, address, service list and owner across your site and listings helps build trust in those facts.
Rankings and leads still count. We add AI visibility, meaning the platforms such as Gemini that cite your brand and the queries behind them. Search Console folds AI traffic into its Web report.
Six parts of generative engine optimization, each built on signals every search engine already uses.
robots.txt and firewall rules that let Googlebot, OAI-SearchBot, PerplexityBot and Bingbot in.
Content optimization so each page answers its main question first, then adds detail and proof.
The questions customers ask in calls, reviews and searches, each matched to a page.
Business, service and FAQ schema written to mirror the visible text, word for word.
Prices, hours, areas and brand claims stated plainly, each with a source.
We check which AI-generated answers cite your brand and which cite competitors.
Ask your SEO agency which AI answers cite your brand today.
If nobody can name the queries, platforms and pages, nobody tracks your visibility in AI-generated answers. Our monthly SEO report shows all three, next to search results and leads.
Our GEO process gives every answer engine the same order. Access first, then content, then tracking.
GEO work runs inside our monthly SEO plan, with no agency add-on fee. One set of pages serves the search engine and the answer engine.
Best for businesses that want to be the source AI-generated answers quote for their service and area.
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
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