01
Restoration SEO
Best if owners search for water or mold help and call the first company that looks ready.
- ✓Pages for each loss type
- ✓Google profile for each territory
- ✓City pages where you respond
Restoration marketing
Water in the basement or smoke in the kitchen sends owners to Google, and they call the first company that sounds ready. Our restoration marketing puts you there day and night, then tracks each call to a job.
- ✓Map rankings for water, fire and mold
- ✓Call tracking around the clock
- ✓Storm campaigns ready to switch on
- ✓Jobs tracked from call to invoice
PriceSEO from $3,500/mo · websites from $6,000
Why Rathly
How Rathly helps restoration companies win the call
Restoration marketing built for emergencies. Most restoration work starts with a panicked call. We make yours the number owners find, track every call through the job and report revenue by loss type.
301K searchesWater damage restoration near me, February 2026
Loss-type pagesWater, fire, smoke, mold and storm, each ranked
After-hours trackingNight and weekend calls counted and reviewed
Storm switchPages and ads ready before severe weather
Certifications shownIICRC and state licenses where owners look
Owned by your companySite, ads and call data stay with you
Services
Three services for mitigation and rebuild work
Priced for restoration companies, from local crews to franchises with several territories.
02
Restoration website design
Best if owners can't find your number fast or don't know what happens after they call.
- ✓A call button that stays on screen
- ✓Photo upload for damage
- ✓The claim process, step by step
03
Google Ads for restoration
Best if a storm just hit, or you need jobs in a slow month.
- ✓Search campaigns by loss type
- ✓Local Services Ads where available
- ✓Cost per mitigation job
Add-onJob site posts for restorersDrying setups, rebuild progress and quick water damage tips each week, with privacy for every homeowner.Social media →
Strategy
Restoration marketing strategies for every kind of loss
Restoration demand arrives without warning. Good restoration marketing strategies keep you visible every day, ready for storms and trusted by the people who refer losses. The examples below help any restoration business stand out.
- 01
Own the emergency search
Water damage restoration near me draws roughly 135,000 searches in a typical US month, by Google Ads data. February 2026 spiked near 301,000. Answer every call fast, day or night, because the next company is one tap away. Check that your free Google profile shows current hours and photos.
- 02
Build pages for each loss
Water, fire, smoke, mold and storm losses each have their own searches and fears. Mold remediation alone sees roughly 33,100 nearby searches each month.
- 03
Prepare for storm season
Storm pages, ad campaigns and extra phone coverage should be ready before hurricane season, not after the first named storm.
- 04
Earn referrals from plumbers and agents
Plumbers, roofing contractors, property management firms and insurance agents see losses first. Fast response, clear updates and photos of the work keep them sending jobs.
- 05
Show the work, protect the owner
Before and after photos prove your work, but losses are personal. Ask permission, hide addresses and leave faces out. Short video tours and customer stories on social media platforms show what your restoration business does.
- 06
Keep everyone updated
A simple update system, with photos sent at each stage, keeps owners, adjusters and referral partners informed. Ask each partner what they need, then stay consistent.
- 07
Explain the claim process
Owners want to know how insurance works with you. Walk them through each stage up to the adjuster's visit. That page earns trust without promising coverage.
What works
Six tools for restoration growth
We measure each one in booked jobs and invoiced revenue.
01
Damage pages by loss
One page per loss, from burst pipes to smoke, with what to do first and a phone number.
02
Round-the-clock call tracking
Every call tagged by source and time, including nights and weekends.
03
Storm-ready campaigns
Ads built ahead of time and switched on when severe weather hits.
04
Referral partner pages
A page where plumbers, agents and property managers can send a loss fast.
05
Reviews after drying
A review link sent when the job closes, with replies that never share details.
06
Mold and indoor air guides
Plain answers on mold, testing and when a home needs remediation.
Rules
Rules for restoration pricing and claims
Restoration work peaks during emergencies, and both Florida and New York police prices then.
- 01
Florida price gouging
During a declared state of emergency, Florida bans unconscionable prices on services needed because of it. A price far above your own average from the 30 days before counts as evidence.
- 02
New York price gouging
New York bans unconscionably excessive prices for goods and services people need for health and safety during abnormal market disruptions, including severe weather.
- 03
Real certifications only
The IICRC certifies individual technicians and firms. Name the certifications your team actually holds, and keep them current.
Measuring
Restoration numbers worth reporting
Calls are only the start. These figures follow each loss to the invoice.
- 01
Calls by loss type
Water, fire, mold and storm calls each month, with source and time.
- 02
Booked jobs and average invoice
Jobs won by channel, plus the average invoice for each loss type.
- 03
Partner referrals
Losses sent by plumbers, agents and property managers, tracked by partner.
Reviews
Rathly reviews from owners
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Restoration marketing questions we hear
Industry
Who is the biggest restoration company?
In the restoration industry, BELFOR calls itself the largest property restoration company in the world, and SERVPRO runs one of the biggest franchise networks. Local companies compete by answering faster and ranking in their own towns.Channels
Do restoration companies need SEO and ads?
Most do. Ads catch emergencies right away, and SEO builds calls that cost less over time. Storm season is when having both pays off most.Referrals
CostHow do restoration companies get referrals?
Build relationships with plumbers, property managers and insurance agents. Answer their calls first, send photos and updates, and thank them after each job.How does Rathly price restoration marketing?
The restoration SEO plan is $3,500 monthly, plus $700 per office on Google, your first included. A restoration site costs from $6,000, and we handle ads from $1,000 a month.Read the full answer →Win the next emergency call
- ✓ Notes on your listing and call flow
- ✓ Written plans for the next big storm
- ✓ Month-to-month terms
- ✓ A reply the same or next day