01
Lawn care SEO
Best if homeowners search for lawn service in spring and sign with the first company they trust.
- ✓Pages for mowing, feeding and design
- ✓Town pages for every route
- ✓Google profile with seasonal photos
Lawn care and landscaping marketing
Most lawn and landscape customers sign up in a few spring weeks, then stay for years. Our landscaping marketing gets you in front of them before the rush and keeps routes full through fall.
- ✓Maps visibility on every route you mow
- ✓Season plans sold online
- ✓Design and install projects shown in photos
- ✓Calls and quotes tracked to signed customers
PriceSEO from $2,000/mo · websites from $5,000
Why Rathly
What landscapers get from working with us
Landscaping marketing timed to the grass. We build the strategy backward from your spring rush, so pages, reviews and ads are ready in February. Reports show new recurring customers and the value of design and install jobs.
165K searchesFor landscaping near me in March and April 2026
Spring-first calendarPages and campaigns ready weeks before the first mow
Routes and projects splitRecurring care and big installs marketed apart
Local fertilizer rulesOffers timed to each county's allowed season
Project photo galleriesPatios, sod and plantings shown by town
Never held by usYour site, ads and customer lists remain yours
Services
Marketing for lawn and landscape crews
Three services priced for lawn care and landscaping companies of any size.
02
Lawn care website design
Best if your site can't take a sign-up or show the projects you're proud of.
- ✓Season plan sign-up online
- ✓Project galleries by service
- ✓Quote forms with photo upload
03
Lawn care advertising
Best if spring is weeks away and your routes still have open slots.
- ✓Local Services Ads for lawn care
- ✓Spring sign-up campaigns
- ✓Cost per new recurring customer
Add-onBefore and after postsFresh cuts, finished patios and team photos posted weekly, so the neighborhood knows your work.Social media →
Strategy
A landscaping marketing strategy built on spring
Lawn and landscape work runs on the calendar. Customers decide in a few spring weeks. A strong landscaping business fills its routes then, sells projects in fall and keeps people through winter. These landscaping marketing strategies follow that calendar.
- 01
Rank before the spring rush
A normal month brings about 90,500 US searches for "landscaping near me", by Google Ads data. It reached about 165,000 in both March and April 2026. Your local profile, reviews and service area pages need to rank by February.
- 02
Sell feeding as a season
"Lawn fertilization" searches rose from about 8,100 in December 2025 to 74,000 in April 2026. Sell feeding and weed control as a plan with set visits, and one call becomes a season of revenue.
- 03
Market design and install work apart
Patios, sod and planting projects bring bigger checks and need different proof. "Landscape design near me" averages about 12,100 searches a month. Give each project type photos, a short video, price ranges and a form to book a design consultation.
- 04
Grow by adding tree and plant care
Many lawn companies grow by adding tree trimming, plant health care or irrigation. "Tree trimming near me" averages about 49,500 searches a month, so each added service needs its own page.
- 05
Collect reviews while the grass is green
Ask for reviews in late spring and summer, when lawns look their best. Photos in reviews show neighbors the result.
- 06
Win referrals street by street
One great lawn sells the house next door. Yard signs after a project and a simple referral offer for current customers spread the word on every street.
- 07
Keep customers through winter
Email and text past customers about fall cleanup, aeration and next year's plan. Renewals in winter mean fewer customers to replace in spring.
What works
A lawn company's marketing year
Six pieces we run, each tied to new customers and signed projects.
01
Winter prep
Pages, reviews and profile updates finished before the first warm week.
02
Spring sign-up pages
Season plans with visit counts and prices, open for online sign-up.
03
March campaign push
Ad budgets raised week by week as spring searches climb.
04
Summer photo reviews
Review requests timed to the weeks when lawns look their best.
05
Fall project offers
Patio, sod and planting offers for owners planning next year.
06
Winter renewals
Email and text reminders that renew plans before spring arrives.
Rules
Fertilizer rules that shape lawn campaigns
Many states and counties limit when you can feed a lawn. Promotions should match the dates you can legally apply.
- 01
Orlando's summer restriction
Orange County, home to Orlando, restricts lawn fertilizer with nitrogen or phosphorus from June 1 to September 30. Summer offers should lead with mowing and weed control.
- 02
New York's winter cutoff
New York bans lawn fertilizer from December 1 to April 1, and phosphorus needs a soil test or a new lawn. Spring feeding offers should start in April.
- 03
Town-by-town rules
Many Florida counties and cities set their own fertilizer seasons. Before ads go live, we confirm the dates for every town you serve.
Measuring
Numbers in a lawn care report
Lawn revenue repeats all season, so we track new customers and what each one is worth.
- 01
Season sign-ups
New maintenance customers each month, with the search, ad or referral that brought them.
- 02
Project quotes and wins
Design and install quotes sent and signed, with the value of each project.
- 03
Renewal rate
The share of last year's customers who renew. It shows whether winter follow-up works.
Reviews
Owners on Rathly, from Google
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Answers on landscaping marketing
Customers
How do you get customers for a landscaping business?
Rank on Google Maps in the towns you serve, collect reviews with photos and ask happy customers for referrals. Add spring ads and an online sign-up to catch people when they're ready.Planning
What are the 7 steps of a marketing plan?
Research the market, define your customers, set goals, choose your message, pick channels, set a budget and measure results. For lawn companies, plan all seven around spring.Pricing
CostIs $100 an hour too much for landscape work?
Not always. A crew rate covers labor, equipment, fuel, insurance and overhead, so it can be fair for a two-person crew. Many companies quote by the job instead.What's the monthly price for landscaping SEO?
Lawn care and landscaping SEO is $2,000 a month, and $700 covers each Google Business Profile, your first included. Websites start at $5,000. Ads run from $1,000 a month.Read the full answer →Fill your routes before spring
- ✓ Notes on your profile and site
- ✓ A season-by-season plan
- ✓ Month-to-month terms
- ✓ A reply the same or next day