★ 5.0 on Google · No long contracts · You own every asset
Rathly

Healthcare web design

Patients of every age and ability need to find a provider and book a visit. Our healthcare website design is fast, accessible and careful with health information, with booking in a few taps.

  • ✓Pages for every provider and location
  • ✓Designed to WCAG 2.1 AA
  • ✓HIPAA-aware forms and tracking
  • ✓Booking tied to your scheduling system
PriceFrom $12,000
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What patients need

What patients need from a healthcare website

Many visitors feel unwell or worried. Six answers help people book without a phone call.

Who can see me?

A provider directory with specialties, languages and who accepts new patients.

Is my insurance accepted?

Accepted plans listed per location and clinician, kept current from the CMS.

How do I book online?

Online scheduling and tap-to-call, with the next steps clear on every page.

Which location is closest?

Location pages with hours, parking, transit and the services offered there.

What should I expect?

A visit guide and condition pages that explain each step in plain language.

Can everyone use the site?

Readable type, strong contrast, keyboard access and forms that work with screen readers.

First impression

An accessible website is part of patient care.

Visitors who can't read a form or find a button can't book. Good user experience is patient care too.

Portfolio

A medical practice site we redesigned

The New York Cosmetic, Skin and Laser Surgery Center needed more credibility with patients online. Our website design team planned and redesigned its site.

Homepage Rathly redesigned for a cosmetic surgery practice in New York

New York Cosmetic, Skin and Laser Surgery Center

Redesign · Healthcare · New York
Ahrefs overview of a New York cosmetic surgery site with 11K estimated monthly organic visits
After launch · Ahrefs

164 AI Overview citations

Google's AI answers cite the redesigned site in their results.
What's included

Healthcare website features we include

Six features come with every healthcare website design project, for healthcare providers from one clinic to many.

01

Provider directory

Searchable pages for each clinician with credentials, specialties, languages and booking links.

02

Location pages

One page per clinic with hours, directions and insurance information, guiding patients to the right door.

03

Tested for accessibility

We test against WCAG 2.1 AA with keyboard, screen reader and mobile checks before launch.

04

Forms with HIPAA paperwork

Every patient form runs through a vendor under a signed business associate agreement.

05

Privacy-safe tracking

Analytics never load on patient portals or logged-in pages.

06

Staff-friendly CMS

Your staff edits provider bios and hours, and your practice owns the domain and code.

Rules

Healthcare website design rules to follow

Our approach follows four rules that improve trust, user experience and booking results.

Mobile first

Many patients search on a phone, so pages load fast on mobile and buttons stay large.

Credibility signals

Board certifications, hospital affiliations and reviews show patients credibility and earn trust at a glance.

Patient resources

Forms, prep guides and health FAQs in one resources section save staff time on the phone.

Relevant next steps

Each page ends with one relevant action for patients, like booking a visit or calling.

Process

From kickoff to launch for a practice site

Most practice sites launch about a month after content arrives. Clinicians approve clinical copy before patients see it.

  1. 01Week 1

    Map doctors and locations

    We map doctors, locations, services, booking tools and any data that forms collect.You get a sitemap
  2. 02Weeks 1 to 2

    Write and review clinical pages

    We write service and condition pages. Each page gets sign-off from a named clinician.You get final copy
  3. 03Week 2

    Design for readability

    The homepage and one provider page come first, tested for contrast and readability.You get the final design
  4. 04Week 3

    Set up booking and secure forms

    We build the directory, location pages, booking links and secure forms on a staging site.You get a staging site
  5. 05Week 4

    Check, then go live

    We run accessibility and form checks, redirect old URLs and go live.You get a live site
  6. 06Today

    Talk to us

    Tell us how many providers and locations you have.Get a quote →
Platforms

Platforms for medical practice websites

We pick the stack by your scheduling system, your portal and how many staff edit the site.

FrameworksWhat the site runs on
  • AstroFast pages for public health content.
  • Next.jsSites that connect to portals or logins.
  • NuxtVue-based builds with server rendering.
  • SvelteKitLight interactive tools like a provider search.
CMSWhere your staff edits
  • KeystaticReviewed edits with a full history.
  • SanityProvider data shared across many locations.
  • StrapiOpen-source CMS on servers you control.
  • PayloadSelf-hosted content for strict data policies.
  • WordPressA familiar editor for marketing staff.
The same accessibility, speed and privacy work applies on every platform, and your practice owns the hosting.
Rules and examples

What a modern healthcare website must handle

In the healthcare industry, websites carry legal duties to visitors that most business sites don't. Compliance planning starts with the first sitemap.

Want patients to find the site?Our healthcare SEO covers doctor and location pages, from $4,500 a month.Healthcare SEO
  1. 01

    Accessibility compliance

    Section 504 rules from HHS cover web content from organizations that receive HHS funding, and the standard is WCAG 2.1 AA. Organizations with 15 or more employees face a May 11, 2027 deadline. Smaller ones have until May 10, 2028.

  2. 02

    Patient and health data

    Forms
    Vendors that handle patient data sign a business associate agreement.
    Portals
    Per HHS, tracking code on portal pages can reach health data.
    Reviews
    Replies shown on the site never confirm that someone is a patient.
  3. 03

    Habits of sites patients use

    Booking on every page
    One clear next step, always in reach.
    Plain language
    Short sentences and clear health information instead of jargon.
    Languages your patients speak
    Spanish and other key languages where they matter.
Your options

Templates, builders or a healthcare website design company

Healthcare website templates and builders promise a fast start. Here is a short guide to how the options compare for healthcare providers.

  1. 01

    Templates

    A healthcare template looks polished, but few meet WCAG 2.1 AA without extra work on contrast and forms.

  2. 02

    Website builders

    Some builders and form tools sign business associate agreements. Confirm that in writing before patients use them.

  3. 03

    Industry platforms

    Medical marketing platforms in the healthcare industry rent sites to practices. Ask who owns the domain and content.

  4. 04

    A design company that knows healthcare

    It costs more at the start. You get accessibility, privacy and support built around your practice.

Pricing

What shapes a healthcare website price

Accessibility testing and privacy setup add work to every page, so we fix the price in writing first.

Healthcare website

From $12,000one-time

Best for clinics, specialists and healthcare providers that want sites patients can book from.

  • ✓Healthcare design and CMS
  • ✓Provider directory and locations
  • ✓WCAG 2.1 AA build and testing
  • ✓HIPAA-aware forms and tracking
  • ✓Booking and call tracking
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Number of doctors and locations
  2. 02Secure patient forms and booking links
  3. 03Languages beyond English
  4. 04Content carried over from your current site
Get a fixed quote →
Hosting and support plans are optional, priced with the site if you need them.
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Questions about healthcare website design

Cost

What is the typical cost of designing a medical website?

We price healthcare websites from $12,000, as a one-time fee. Doctors, locations, secure forms and other features set the final number.
Access

Does a medical website need to meet WCAG 2.1 AA?

If your organization receives HHS funding, Section 504 sets that standard. The compliance date depends on staff size, in 2027 or 2028.
Privacy

Can a healthcare website collect patient forms safely?

Yes, through a form vendor that signs a business associate agreement. We set that up, keep ad tracking off those pages and protect patient trust.
Hospitals

What is the best website design for a hospital?

One with clear navigation, a doctor directory, location pages, patient resources and online booking. It must stay usable and fast for every user.
Timeline

How soon can our practice site launch?

About a month after content arrives. Clinician review and accessibility testing can add a week for larger practices.Read the full answer →

Plan a new site for your practice

  • ✓ A fixed price in writing
  • ✓ Accessible and privacy-aware
  • ✓ Domain and files owned by you
Get a quoteSTEP 1 OF 2
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