PPC agency in NYC
Rathly is a Midtown-based PPC agency. We handle campaign management on Google and Meta advertising platforms, targeted by borough and ZIP code to people you can serve.
- ✓Ads based on borough and ZIP code targeting
- ✓A campaign for each language you serve
- ✓Calls and forms tracked from the first day
- ✓Your ads account, billed to your card
PPC advertising for New York City businesses
In a city this crowded, PPC advertising waste comes from reaching the wrong borough, not from too little traffic.
Search ads by borough
Search engine marketing with a campaign and keywords for each borough, so budgets follow your best areas.
Pay-per-lead listings
Local Services Ads placed above the regular ads, for trades and firms that qualify.
ZIP code targeting
Each campaign limited to the ZIP codes you can reach in a working day.
Language ad groups
Ads and pages that reach each language audience, when your team can answer.
Landing pages
A landing page matched to each borough's campaign, with a tap-to-call button.
Weekly campaign cleanup
Ongoing search term checks cut tourist, job and DIY traffic each week.
A click from across the river is a click you can't use.
We set each PPC campaign to reach the audience in or regularly in your service area. Then we refine by ZIP code based on real lead data.
Paid search across the five boroughs
About 8.6 million people live in New York City, and every service has dozens of advertisers chasing them. A smart PPC strategy matters more than a bigger budget.
- 01
Boroughs behave differently
Searches, travel times and job values change between Manhattan, Brooklyn and Queens. A campaign per borough lets your bid strategy follow the jobs that pay most.
- 02
Visitors and commuters
Commuter and visitor traffic fills Midtown every day. Locals-only location settings and negative keywords keep ads in front of residents and local workers, not day-trippers.
- 03
Many languages
Close to half of residents speak a language besides English at home, per Census surveys. Advertising in that language can reach someone your rivals skip, a quiet source of growth.
What our PPC campaign management covers
Our approach to the ongoing digital marketing work behind every campaign, from setup to sales feedback.
Every PPC project, small or large, starts with one question. What can you pay to win a new customer?
- 01
Campaign planning and budgets
We research keywords, click prices and competitor ads for each borough you serve. Then we set a budget and bid strategy based on what a customer is worth.
- 02
Clean campaign setup
Each campaign covers one service and one area, with its own keywords, ads, negative list and landing page.
- 03
Meta advertising
Facebook and Instagram ads are the social media marketing side of PPC. These platforms reach an audience before someone searches and support growth for offers you can show in a photo.
- 04
Conversion tracking and sales feedback
Our approach counts calls, forms and bookings on all platforms from day one. We ask which leads became sales, then move budget to find more of them.
- 05
Ongoing management and optimization
We check search terms, bids and the advertising budget every week, and test new ads or offers each month for steady growth.
Boroughs and towns we target with PPC marketing
- ●Manhattan
- ●Brooklyn
- ●Queens
- ●The Bronx
- ●Staten Island
- ●Long Island
- ●Westchester
- ●Jersey City
- ●Hoboken
- ●Newark
- ●Yonkers
- ●White Plains
Every campaign targets the ZIP codes and towns you actually serve, not passing traffic.
Launching a PPC campaign across the boroughs
Our approach runs in order, so results and growth rest on tracking you can trust.
- 01Days 1 to 3
Review
We check your PPC account, location settings and conversion tracking, step by step.You get a list of fixes - 02Days 4 to 7
Build by borough
Campaign setup and bid strategy by service and borough.You get a campaign for each borough - 03Weeks 2 to 6
Refine
We cut ads on wasted searches and find the ZIP codes with the best conversion rate.You get lower cost per lead - 04Every month
Borough report
Calls, sales and cost per lead by borough and campaign.You get the numbers you asked for - 05Today
Send your ad account
Share your Google Ads ID to start management.Talk to us →
Industries we manage PPC marketing for in New York
Each of these industries buys differently, so our PPC approach to platforms, keywords and growth differs too.
Urgent home repairs
Plumbers, HVAC and cleaners win on urgent searches. Qualified trades can earn the Google Verified badge on Local Services Ads.
Legal practices
In industries with high click prices, every advertising campaign needs tight keywords, call tracking and intake feedback.
Medical practices
Some treatments and drug terms need Google certification before an ad can run. We check the policy first.
Salons, cafes and studios
Their audience chooses by look, so Meta platforms with real photos often lead for these small businesses.
Google reviews of our PPC agency
What clients say about our marketing work.
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
Our New York PPC management office
Our digital marketing office in Midtown Manhattan, open by appointment.
New York office
Since Sep 2026
New York PPC questions
Answers to the questions New York owners asked us most.
What does a NYC PPC agency cost?
We charge from $1,000 a month for management, flat rather than a share of spend. Google or Meta bills your advertising spend to your own card. Each project gets a written quote first, since some industries need more budget.Read the full answer →TargetingCan I show ads only in certain boroughs or ZIP codes?
Yes. Google Ads targets by borough, city, ZIP code or radius. Our usual approach starts where you find the most profitable jobs. We add areas once lead costs are clear, so growth follows the work that pays.Read the full answer →LSAAre Local Services Ads worth it in New York?
Often, for trades and industries that qualify. Billing is per lead rather than per click, and the listing sits above standard search ads. Reviews and quick replies affect where you appear, so teams that answer fast do best.Read the full answer →AccountWho owns my Google Ads account if I work with you?
It stays yours. Our manager account connects through a link you approve, and you can cut that link whenever you like. Every campaign, its history and billing stay in your account whether you stay with us or not.Read the full answer →ScopeWhat does PPC management in New York include?
Research into keywords, campaign setup, ad copy, landing page advice, conversion tracking and a monthly lead report. It is the ongoing approach a digital marketing partner runs on Google and Meta platforms.Read the full answer →Run smarter PPC marketing across the five boroughs
- ✓ Midtown meetings or video calls
- ✓ Each campaign in your own account
- ✓ Month-to-month, no lock-in
- ✓ Replies the same or next business day