FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→People with a legal problem search online by the problem, not by firm name. We help lawyers rank in Maps and search for the cases they want, with copy that follows bar advertising rules.
Legal problems are stressful and costly. People research hard online, and four key things shape their shortlist.
People type personal injury lawyer or DUI lawyer, not your firm name. Pages for each area of law catch them first.
Higher stakes mean people read two or three firm websites before they call anyone.
Bios, bar admissions, reviews and published results decide which firm feels safe to call.
Bar rules limit claims about results and testimonials. Strong pages persuade and stay compliant.
Each type of law has its own keywords and its own page. These key searches come up across the firms we work with.
| estate planning attorney | 368K | Help with a will, trust or estate plan | Estate planning page with a fee guide |
| personal injury lawyer near me | 301K | A local lawyer after an accident | Google listing and personal injury page |
| divorce lawyer | 246K | Someone calm and experienced to guide a split | Family law page with process steps |
| dui lawyer | 135K | Fast defense after an arrest | DUI page with a call button on top |
| criminal defense attorney | 60.5K | A defense lawyer for a pending charge | Criminal defense page and lawyer bios |
| immigration lawyer near me | 27.1K | Visa or green card help nearby | Immigration page in English and Spanish |
| [practice area] lawyer [city] | A specialist in their own city | Pages for each city and office |
Volumes are US monthly averages from Google Ads, October 2026. City versions vary, so we size them for your market.
SEO for lawyers works when every legal service has a clear page, a credible author and an easy way to book. We build those pieces first, then grow organic traffic and leads.
Each area of law gets a page that explains the process, typical timeline and fees in plain words. We start with the cases that pay your firm best.
Every bio lists bar admissions, education, years in practice and notable work. Clients and search engines both look for that proof.
We write pages that answer the questions people ask before they call. How does custody work? These pages also rank in search engines and AI answers.
Calls and consultation forms carry their source page. You see which pages drive leads, signed clients and growth, not just visits.
Your firm keeps ownership of the site, profiles and data. We deliver the SEO side of your digital marketing and report monthly.
A Google Business Profile for each staffed office in your market, with legal categories, photos and weekly posts.
A page for every type of case you take, written so clients understand the process and next step.
Complete profiles on Avvo, Justia and FindLaw, matching your firm's name, address and phone everywhere.
Smarfle asks clients for reviews after a matter closes. Replies never reveal anything about a case.
Site speed, mobile layout, lawyer and firm schema for search engines, and broken links fixed monthly.
Links from bar associations, legal publications and local news tell search engines that people trust your firm.
People hire the firm that explained their problem first.
A clear answer at the moment of worry builds trust fast. We make sure that answer comes from your firm.
Patients research a provider as carefully as clients research a lawyer. Data from these clients' own accounts.
Higher rankings feel good, but they are not the whole story. We measure success by what SEO brings. The key numbers are consultations and signed cases.
Each consultation request carries the keyword and page behind it. You see which pages drive leads that turn into paying clients.
Google Analytics and Search Console sit in your firm's own accounts. Every traffic number in our report links back to its source.
Smarfle scans your map rank every week on a grid around each office. You see where you lead the local market and where competitive firms pull ahead.
Google AI Overviews and ChatGPT now cite law firm pages. We track those citations with Ahrefs and improve the pages they quote to increase your share.
Google ranks local results on relevance, distance and popularity. For a law firm, local SEO depends on real offices and honest signals.
Categories like Personal injury attorney or Family law attorney tell Google what you handle. We pick the primary one by your key cases.
Google does not allow profiles for unstaffed virtual offices. We build profiles only where your team meets clients during business hours.
ABA Formal Opinion 496 warns lawyers not to reveal client information in replies to online reviews. Every reply we draft stays general.
Florida's Rule 4-7.13 allows past results only when they are objectively verifiable. New York's Rule 7.1 asks for an Attorney Advertising label on the home page.
Competition runs higher in legal search, so the base covers more pages. Each staffed office adds one Google profile.
Best for solo lawyers and multi-office firms in competitive markets. Every office profile adds $700 a month.
$4,000 base + $700 × 1 profile. Month-to-month, no setup contract.
We know the Florida and New York advertising rules well, because our offices sit in both states. Firms in any other market work with us by video.
We check map rank weekly around each law firm office for the cases that matter most.
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
