FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→A personal injury click averages about $148 on Google, so a wasted lead costs real money. Our law firm advertising puts each dollar behind the case types you want and tracks it to a signed retainer.
Practice areas differ in searches, costs and case values, which is why we never mix them.
Injury, criminal, family and estate campaigns with separate budgets and bids.
Local Services Ads for lawyers, billed per lead after license and malpractice checks.
Follow-up ads for people who read a practice page but didn't call yet.
Calls and forms scored by case type, so budget follows signed matters.
Legal clicks vary from a few dollars to well over $100. The case value decides which ones are worth it.
| Search | A month | Cost per click | What the client needs | Landing page |
|---|---|---|---|---|
| personal injury lawyer near me | 301K | $147.84 | A lawyer after a crash or injury | Injury page with free consultation form |
| workers comp lawyer | 27.1K | $105.51 | Help with a denied work injury claim | Workers' comp page |
| dui lawyer near me | 60.5K | $61.61 | Defense after an arrest | DUI page with 24-hour phone line |
| criminal defense attorney near me | 90.5K | $52.82 | A defense lawyer fast | Criminal defense page |
| divorce lawyer near me | 40.5K | $24.33 | Advice on separation and custody | Family law page |
| estate planning attorney near me | 49.5K | $6.02 | A will, trust or power of attorney | Estate planning page with fee details |
Average cost per click and monthly US searches from Google Ads, October 2026.
Lawyer advertising is expensive and regulated in every state, so waste hurts twice. Consumers also compare several firms before they call. These strategies help a firm of any size spend on the cases it wants.
An estate plan click costs about $6, while an injury click averages near $148. Each type of case needs a budget sized to what one signed matter is worth.
Many legal searches happen at night and on weekends. Ads that run when no one answers burn money, so match schedules to intake coverage.
People searching your firm's name are already close to calling. Keep brand campaigns apart, so their low costs don't hide what generic searches really cost.
Searches for law school, legal jobs and free legal aid waste budget. Weekly exclusions leave the budget for people who need a lawyer now.
An injury ad should open an injury page with case types, process and a short form. The home page makes visitors hunt and lowers conversion.
Record calls and tag each one by case type and outcome. Cost per signed case shows which campaigns grow the firm.
Attorney advertising faces state rules in every medium, from television to online search. False or misleading claims can bring discipline.
Florida treats search ads as internet ads that need filing, unless they hold only the basic facts Rule 4-7.16 allows. In 2025 the Bar asked the state Supreme Court to exempt text-only search ads, so check the rule's status before launch.
New York requires the words "Attorney Advertising" on most lawyer ads. A firm website that counts as an ad needs the label on its home page.
A New York ad likely to create expectations about results must carry the exact line "Prior results do not guarantee a similar outcome."
Our work is a fixed monthly fee. Google bills clicks to the firm directly, so the budget stays yours.
Best for firms that want consultations this month in the practice areas they choose.
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
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