01
Remodeling SEO
Best if homeowners search for a kitchen or bath remodel and call the contractor with the best photos.
- ✓Room and project type pages
- ✓Galleries that load fast
- ✓Google profile with finished work
Remodeling marketing
Homeowners plan a remodel for months, saving photos and comparing contractors long before they call. Our remodeling marketing keeps your projects in front of them and turns that research into a booked consultation.
- ✓Project galleries by room and style
- ✓Pages for kitchens, baths and additions
- ✓Financing ads that follow federal rules
- ✓Consultations tracked to signed contracts
PriceSEO from $3,500/mo · websites from $6,000
Why Rathly
How Rathly helps remodelers sell projects
Remodeling marketing built for long decisions. A remodel can take months to decide and weeks to sell. We build galleries and pages that answer cost and timeline questions, then follow every inquiry until it signs or walks away. Unlike a lead generation agency, we never sell your leads to other contractors.
135K searchesKitchen remodel near me in August 2026
Galleries by roomKitchens, baths and additions in real photos
Cost pages that qualifyPrice ranges that screen out buyers who aren't ready
Financing ads done rightPayment offers with the terms the law requires
Consults to contractsEvery design visit traced to its first click
Assets in your nameSite, ads and photo library belong to you
Services
Marketing that fills a remodeler's calendar
Priced for remodelers, from design-build firms to kitchen and bath specialists.
02
Remodeling website design
Best if your site hides your best projects or makes booking a consultation hard.
- ✓Project galleries by room
- ✓Cost and timeline guides
- ✓Consultation booking forms
03
Google Ads for remodelers
Best if crews are free in the coming months and you need consultations now.
- ✓Search campaigns by room type
- ✓Facebook ads that retarget site visitors
- ✓Cost per booked consultation
Add-onProject posts for remodelersProgress shots, finished rooms and short walkthrough videos each week, posted to Instagram, Facebook and Pinterest.Social media →
Strategy
How remodelers win the long sale
Remodeling buyers research for months, save photos and collect several bids. These remodeling marketing strategies stay with them from the first saved photo to the signed contract.
- 01
Rank for the rooms people remodel
Google Ads data puts "kitchen remodel near me" at roughly 74,000 monthly US searches. August 2026 hit about 135,000. Searches for a general contractor nearby run near 135,000 every month. Each room and service needs its own page and gallery.
- 02
Pick the audience you want
Remodeling companies do best when they target a clear audience, like owners of older homes who need full kitchens. That focus sharpens your photos, pages and ads against the competition in your market.
- 03
Answer cost questions honestly
People ask Google what a kitchen remodel costs roughly 22,200 times a month. Price ranges on your site attract serious buyers and screen out people who aren't ready.
- 04
Plan for additions in spring
"Home addition contractors" peaked near 40,500 searches in March 2026. Get addition pages, permit guides and campaigns live before families start spring planning.
- 05
Follow up for months
Most remodel leads aren't ready this week. Email marketing with new project photos, plus retargeting, keeps you in mind until they are.
- 06
Win referrals from past clients
A finished kitchen works like a showroom for its whole community. Ask happy clients for reviews, referrals and permission to photograph the work.
- 07
Show the people behind the work
Homeowners let your crew into their house for weeks. Team photos, short bios and how you protect the home build trust before the first visit.
What works
Six tools for a remodeling pipeline
Each one feeds booked consultations, and we report them every month.
01
Room-by-room galleries
Kitchens, baths, basements and additions, each with before and after photos.
02
Cost guides
Price ranges by room and finish level, so buyers arrive with realistic budgets.
03
Design visit booking
A calendar on the site for in-home or showroom visits, synced to your team.
04
Retargeting
Ads that show past visitors new projects while they keep planning.
05
Review requests at handoff
A review link sent the day you hand over the finished room.
06
Neighborhood job signs
Yard signs and posts near each job, so neighbors know who did the work.
Rules
Rules that shape remodeling sales and ads
Remodelers sell big projects on credit and in the home, and both carry federal and state rules.
- 01
Financing ads need full terms
Under federal Regulation Z, an ad that names a monthly payment must also state the down payment, repayment terms and APR.
- 02
Buyers may cancel in-home sales
Sign a contract in the homeowner's house, and the FTC's Cooling-Off Rule gives them three business days to cancel on sales over $25.
- 03
Florida deposit deadlines
Florida contractors who take more than 10% up front must apply for permits within 30 days and start within 90 days of the permits. Promise timelines you can keep.
Measuring
Remodeling numbers we report
A remodeler wins a handful of large jobs, so we follow every lead to the contract and report results by channel.
- 01
Consultations booked
Each month's design visits, split by website, campaign and referral.
- 02
Proposal win rate
The share of proposals that turn into signed contracts, by channel.
- 03
Contract value by source
Signed project value from each channel, set against what the channel cost.
Reviews
What contractors and owners say about Rathly
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Remodelers' questions about marketing
Promotion
How do you promote a remodeling business?
Show finished projects everywhere online, from your site and Google profile to Instagram. Then add cost guides, review requests at handoff and ads for the rooms you most want to build.Strategy
What are the 7 main types of marketing strategies?
Common lists include content, social media, search, paid ads, email, referral and event marketing. Remodelers usually get the most from search, referrals and strong project photos.Timing
How long does a remodeling lead take to close?
Often weeks or months. Homeowners plan, save and compare bids, so follow-up by email and retargeting matters as much as the first click.Leads
CostIs a remodeling marketing agency better than buying leads?
Bought leads often go to several contractors at once. An agency builds your own site, rankings and ads, so the leads are yours alone and the work keeps paying off.How is Rathly's remodeling work priced?
Remodeling SEO runs $3,500 monthly, plus $700 for each office or showroom listed on Google, counting the first. Websites start at $6,000, with ad management from $1,000 a month.Read the full answer →Book more design consultations
- ✓ Notes on your galleries and site
- ✓ A plan for your slow season
- ✓ Month-to-month terms
- ✓ A reply the same or next day