01
Salon SEO
Best if people search for a salon near them and book with whoever shows the best photos.
- ✓Pages for each service you offer
- ✓Google profile with fresh work photos
- ✓Directory listings kept matching
Salon marketing
Clients find a salon on Instagram or Maps, check the photos and book within minutes. Our salon marketing makes your work easy to find and easy to book, then brings clients back on schedule.
- ✓Maps rankings for every service you offer
- ✓Social posts that show your real work
- ✓Online booking from every page
- ✓Rebooking reminders that fill gaps
PriceSEO from $2,000/mo · websites from $5,000
Why Rathly
Why salons book Rathly
Salon marketing measured in booked chairs. We tie every post, page and ad to appointments in your scheduling tools. You see new clients, rebook rates and which services fill the book.
24.3K clicksOrganic search for a med spa client in one year
Work-first photosYour stylists' real results, never stock images
One tap to bookLinked to the scheduling tool you already use
Consent on fileClient releases signed before any photo goes public
Slow-day fillsWeekday discounts aimed at open slots
Your salon's accountsPages, ads and client lists stay with the salon
Services
Three salon services, one booking goal
Priced for salon owners with a single chair or several locations.
02
Salon website design
Best if clients can't find the booking link, your menu is a PDF or your site hides your work.
- ✓Booking buttons tied to your software
- ✓Service menu with prices
- ✓Stylist pages with portfolios
03
Salon advertising
Best if you're opening a location, adding a stylist or filling slow weekdays.
- ✓Instagram and Facebook ads by service
- ✓Google ads for high-value services
- ✓Cost per first booking
Add-onReels for salonsShort videos of color, cuts and nails each week, edited for Instagram and TikTok and posted for you.Social media →
Strategy
A salon marketing strategy that keeps chairs full
Salons live on two numbers, new clients and the share who come back. A strong salon marketing strategy brings in the first and protects the second. These ideas work for hair, nail and spa owners alike.
- 01
Show up where people book
"Barber shop near me" averages about 2.74 million US searches a month, by Google Ads data. "Lash extensions near me" draws about 74,000. Most people choose from the map, so your Google listing needs current photos, prices and a booking link.
- 02
Let your work sell
Clients book the stylist whose photos they love. Post real results in good light on every platform they use, name the service and the stylist, and link each post to booking.
- 03
Plan around prom, holidays and weddings
"Prom hair" searches reached about 135,000 in April 2026, against about 27,100 in an average month. Book-ahead offers for prom, holiday parties and wedding season should go out weeks early.
- 04
Turn December into gift card sales
"Salon gift card" searches peaked near 2,900 in December 2025, more than three times the monthly average. Selling cards on your own site keeps that money and brings new faces in January.
- 05
Sell retail products
Shampoo, styling and nail care products add revenue to every appointment. Share short product tips, promote them online and link each one to your shop.
- 06
Rebook before they leave
The cheapest client is the one already in the chair. Rebook at checkout, then send a reminder when the next visit is due.
- 07
Keep your branding consistent
Consistent branding, from the logo to the music to the way you answer messages, gives clients words to describe you. Those words turn into referrals.
What works
Ideas that fill a salon's book
Every idea here shows up in your report as booked appointments.
01
A page per service
Color, cuts, extensions, nails and lashes, each with photos, timing and price.
02
Meet-the-stylist pages
A page per stylist with their specialties, work and a direct booking link.
03
Open-slot campaigns
Ads and posts aimed at the weekdays and hours that usually sit empty.
04
Rebooking reminders
Texts timed to each service, so color clients return before roots show.
05
Local partner offers
Bridal shops, photographers and gyms that send their clients your way.
06
Gift card store
Gift cards sold on your own site and promoted from November on.
Rules
Rules for salon photos, creators and texts
Salon marketing leans on client photos, influencers and texts, and each one has legal limits.
- 01
Client photos need consent
New York requires written consent before a person's photo appears in an ad. Florida accepts written or spoken consent. Get a signed release before posting any client's before and after.
- 02
Creator posts need a label
Under the FTC's Endorsement Guides, updated in 2023, a creator who gets free services must say so clearly. A tag like #ad belongs at the start of the caption.
- 03
Text offers need an opt-in
Send promotional texts only to clients who agreed to receive them, and honor STOP replies right away. US carriers also block business texts from unregistered local numbers.
Measuring
Salon numbers worth tracking
Likes don't pay rent. Three figures prove whether the marketing fills chairs.
- 01
New clients by source
First visits booked each month, each linked to its post, page or ad.
- 02
Rebook rate
The share of clients who book again within their usual cycle.
- 03
Revenue per chair
Booked revenue per stylist chair, before and after each campaign.
Reviews
Rathly, as rated by its clients
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Questions from the salon chair
Getting started
How do I market my hair business?
Get the basics live first, a full Google profile, real photos of your work and online booking. Then post on Instagram weekly, ask every happy client for a review and rebook them before they leave.Retention
How do salons get more repeat clients?
Rebook at checkout, send reminders based on each service's cycle and reward referrals. Rebooking before a client leaves is the simplest habit to build.Website
CostDo salons need a website if they have Instagram?
Yes. Instagram shows your work, but a website ranks on Google, lists prices and takes bookings. It also stays yours if a platform changes its rules.What does a salon pay for Rathly's services?
Salon SEO is $2,000 a month. Each salon location on Google adds $700, counting the first. Booking sites start at $5,000, and we manage social and search ads from $1,000 a month.Read the full answer →Fill every chair this month
- ✓ Notes on your profile and Instagram
- ✓ A written plan for slow days
- ✓ Month-to-month terms
- ✓ A reply the same or next day