01
Solar SEO
Best if homeowners research installers and batteries and find lead sellers before your site.
- ✓Pages for panels, batteries and service
- ✓Town pages where you install
- ✓Cost and incentive guides
Solar marketing
Solar buyers research for weeks, compare quotes and worry about scams. Our solar marketing earns their trust with clear numbers and real installs, then books the consultation.
- ✓Rankings for installer and battery searches
- ✓Honest pages on costs and incentives
- ✓Qualified consultations, not shared leads
- ✓Every lead tracked to a signed contract
PriceSEO from $3,500/mo · websites from $7,000
Why Rathly
How Rathly sells solar without the hype
Digital solar marketing built on clear numbers. Homeowners have seen too many inflated savings claims. We write honest pages, follow every inquiry until it closes and report results and cost per install by channel.
368K searchesSolar panels at the January 2026 peak
Exclusive leadsEvery inquiry comes to you alone
Incentives kept currentPages updated when credits change
Storage pagesBatteries sold on their own merits
Appointment trackingEach consultation traced to its source
Owned by the installerSite, ads and lead data stay yours
Services
Three services for solar installers
Priced for solar installers of every size, from local crews to regional teams.
02
Solar website design
Best if your site makes big claims without proof or hides how to book a consultation.
- ✓Savings estimates with sources
- ✓Install galleries by roof type
- ✓Consultation booking
03
Google Ads for solar
Best if you need consultations this quarter while rankings grow.
- ✓Search campaigns for installers and batteries
- ✓Meta ads with clear financing terms
- ✓Cost per qualified consultation
Add-onInstall day postsCrew photos, finished arrays and customer stories each week, posted to Facebook and Instagram.Social media →
Strategy
A solar marketing strategy built on trust
Solar is a big purchase with a long research phase and a reputation problem across the industry. A solar marketing strategy that wins today leads with proof, plain numbers and patience.
- 01
Reach buyers early in their research
"Solar panels" averages about 246,000 US searches a month, by Google Ads data, and peaked near 368,000 in January 2026. Clear information on costs, roofs, energy use and financing brings those potential customers to your site first.
- 02
Sell batteries and backup power
"Home battery backup" peaked near 27,100 searches in January 2026. After outages, many owners want storage more than panels, so give batteries their own pages.
- 03
Show local installs
Searches for solar companies nearby hover near 14,800 monthly. Photos of nearby installs, permits handled and real customer stories set you apart from national lead sellers.
- 04
Build a brand people trust
Solar energy shoppers have heard every pitch. A calm, local brand with real faces and plain advertising helps your target audience pick you over national sellers.
- 05
Keep incentive pages current
Federal credits changed in 2025. Pages and ads that still promise expired homeowner credits cost you trust, so review incentive copy every quarter.
- 06
Follow up for weeks
Solar decisions take time. Email updates, retargeting and a clear next step keep you in the running while buyers compare quotes.
- 07
Grow commercial solar
Businesses weigh payback and tax credits. Commercial pages with project photos, financing options and timelines speak to owners and finance teams.
What works
Six tactics for solar growth
We tie each one to consultations booked and contracts signed.
01
Cost and payback guides
Plain explanations of price, financing and payback, with sources cited.
02
Backup power guides
Battery sizing, outage protection and costs, written for homeowners.
03
Local install galleries
Real arrays on nearby roofs, grouped by town.
04
Retargeting campaigns
Campaigns that follow visitors through weeks of research.
05
Consultation reminders
Texts and emails that confirm appointments and cut no-shows.
06
Customer stories
Short videos and quotes from owners about their bills and the install.
Rules
Incentive and pitch rules for solar
Solar incentives and sales pitches changed in the last two years. These points keep ads accurate.
- 01
"Free solar" pitches
The FTC warns homeowners that free solar offers usually mean a lease or a loan. Name the financing plainly in all advertising.
- 02
Commercial credit deadlines
Commercial solar can still earn the federal 48E credit. Projects that began construction after July 4, 2026 must be in service by December 31, 2027.
- 03
Net metering credits
Florida's investor-owned utilities credit rooftop solar exports under state net metering rules. Credits can change, so avoid promising a fixed payback.
Measuring
What a solar marketing report shows
Solar leads are expensive, so we follow each one to a signed contract.
- 01
Consultations booked
Appointments set from search, ads and referrals, each with its source.
- 02
Signed contracts by source
Contracts won from each channel, with system size and value.
- 03
Cost per install
Marketing spend divided by installs, by channel each month.
Reviews
Rathly's Google reviews
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Questions solar installers bring us
Business
Can a solar installer stay profitable today?
It can be, but margins depend on lead costs, install efficiency and financing. Companies that own their lead flow often keep more of each sale than those buying shared leads.Product
What are solar panels made of?
Most panels use silicon cells under tempered glass, with an aluminum frame and a polymer backsheet. Wiring, inverters and racking complete the system.Customers
CostHow do solar companies get customers?
Through search, referrals and ads, backed by honest pricing and local proof. Door-to-door still works for some, but many buyers now research online first.What will solar marketing cost us?
Solar SEO runs $3,500 monthly. For each office in Google Maps, add $700, and that includes office number one. Installer websites start at $7,000. We manage solar ads from $1,000 a month.Read the full answer →Sign more solar contracts
- ✓ Notes on your site and lead flow
- ✓ A plan built on honest numbers
- ✓ Month-to-month terms
- ✓ A reply the same or next day