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Rathly

Solar web design

Owners visit a solar energy company website to check costs, proof and trust. Our solar web design answers those questions and makes the consultation the obvious next step.

  • ✓Custom design, no stock solar templates
  • ✓Cost and incentive pages kept accurate
  • ✓Consent wording on every lead form
  • ✓Leads sent to Smarfle or your CRM
PriceFrom $7,000
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What owners ask

What a solar shopper checks before booking

Solar energy is an investment owners study for weeks. These six questions decide whether they book with your company.

What will it cost me?

A cost page with system size ranges, financing options and the factors that move the final price.

Do incentives still apply?

An incentives page that cites official sources and reflects the end of the federal homeowner credit.

Will it fit my roof?

Roof, shade and orientation basics, plus a form to send an address for a design review.

Do you hold the right license?

License numbers, insurance and installer certifications shown beside every quote request.

Who has used you before?

Installation galleries and reviews from owners in nearby towns, with system size and panel brand.

What about batteries?

Battery and backup pages that explain storage, outages and the brands your crews install.

First impression

Owners trust the installer whose website feels honest.

Big promises read like the scams the FTC warns the industry about. Clear costs and real projects read like a solar energy company worth calling.

Portfolio

A long-research website we redesigned

Patients study a surgeon for weeks, much like owners study solar energy. We rebuilt this New York center's website for that kind of careful buyer.

Homepage Rathly redesigned for a cosmetic surgery practice in New York

New York Cosmetic, Skin and Laser Surgery Center

Redesign · Healthcare · New York
Ahrefs overview of a New York cosmetic surgery site with 11K estimated monthly organic visits
After launch · Ahrefs

40 ChatGPT citations

AI answers now cite pages from the rebuilt site.
What's included

Standard features on our solar websites

Every solar energy website we build ships with these six features, from first sketch to launch day.

01

Product and equipment pages

Solar panels, batteries, inverters and monitoring, each on its own page with specs, photos and brands.

02

Consultation forms

Forms that collect address, bill size and roof type, with consent wording, then route leads to your CRM using source tags.

03

Incentive edits in minutes

Your team updates incentives, financing terms and promotions with a full edit history.

04

Fast, findable galleries

Image-heavy install galleries that still load fast, with schema and clean URLs.

05

Mobile call bar

One-tap calling and a short form on every phone screen, so phone leads never wait.

06

No lock-in

No vendor owns any piece of it, from the domain and code to the hosting login.

Process

Our solar website design process

Count four weeks from the moment content and logins arrive, for a solar company of any size.

  1. 01Week 1

    Products and partners

    We study your products, service area, financing partners and where your leads come from today.You get a sitemap
  2. 02Weeks 1 to 2

    Cost and incentive copy

    We write cost, product, battery and incentive pages. Your team checks every number and claim.You get final copy
  3. 03Week 2

    Install-photo design

    The home page and cost page come first, built from photos of arrays your crews installed.You get the final design
  4. 04Week 3

    Forms and consent

    We hook the CMS, consultation forms and consent wording into your CRM, all on a private test site.You get a staging site
  5. 05Week 4

    Switch-on day

    We set redirects, try every form and phone link, then switch the new site on.You get a live site
  6. 06Today

    Book a site planning call

    Name the installs you want more of, home solar, batteries or commercial.Get a quote →
Platforms

Technology behind our solar websites

We pick the platform for your solar energy business by your team, your financing tools and how often offers change.

FrameworksWhat the site runs on
  • AstroFast pages for large installation galleries.
  • Next.jsCustomer portals for project and permit status.
  • NuxtA Vue-based option for teams already on Vue.
  • SvelteKitLight interactive tools, like a roof fit checklist.
CMSWhere your office edits
  • KeystaticIncentive pages edited with a full change history.
  • SanityProduct and brand data shared across many pages.
  • StrapiAn open-source CMS hosted on your own server.
  • PayloadFinancing and lead data inside one app.
  • WordPressA familiar editor many solar teams know.
Each stack ships with speed work, schema and call tracking, and the code and hosting belong to you.
Examples

What separates good solar website design

Solar website design has three jobs. It educates a careful buyer weighing a big investment, earns trust and makes the next step easy online.

Want search traffic too?Our solar SEO, from $3,500 monthly, covers local, product and incentive searches.Solar SEO
  1. 01

    For the owner just starting research

    Plain explainers
    How solar panels, inverters and batteries turn sunlight into power using simple diagrams.
    Real cost ranges
    Prices by system size, with the factors that change them.
    Honest incentives
    Programs that still apply, each linked to its official source.
  2. 02

    For the owner ready to compare

    Installation galleries
    Real projects with system size, panel brand and town.
    Credentials up front
    Licenses, insurance and manufacturer certifications in view.
    Financing terms
    Loans, leases and cash explained side by side.
  3. 03

    Pages that pass an FTC read

    FTC consumer guidance warns about scams in the solar industry and tells sellers to state the full price. So cost pages show totals and financing terms, savings appear only as ranges, and nothing on the site promises free panels.

  4. 04

    Florida licensing and lead consent

    Florida ads must carry the contractor's license number, and photovoltaic installs need a solar or electrical contractor license. Prerecorded sales calls need prior written consent under FCC rules, which a web form can capture.

  5. 05

    Incentive pages after the federal credit

    Per the IRS, home solar installed and running after 2025 no longer earns the federal residential clean energy credit. We rewrite those pages around what still applies, like Florida's sales tax exemption for solar energy systems.

  6. 06

    Battery and backup sections

    US searches for solar battery average 14.8K a month, so batteries earn their own page. It covers storage, outage backup and the brands you install, with a short form for battery leads.

  7. 07

    Commercial solar sections

    Business owners weighing a solar energy investment want project size, payback method, financing structure and a contact for their finance team. A separate commercial form keeps those leads apart from homeowner requests.

  8. 08

    Plain words for skimmers

    Many owners skim on a phone, so we write for easy reading. Jargon like net metering or inverter clipping gets a one-line explanation, and each page ends with one next step.

  9. 09

    Green claims that hold up

    The FTC's Green Guides govern environmental marketing claims. Skip vague lines about saving the planet. Green claims name specific system sizes and the assumptions behind any estimate, which builds trust.

  10. 10

    Visuals that earn trust

    A stock image of a spotless green field sells nothing. Good website design uses real visuals of your crews, installs and trucks, so owners see who will work on their home.

  11. 11

    Tools that help owners decide

    A roof fit checklist or a battery sizing tool keeps owners reading, as long as it states its assumptions. Some tools common across the industry overpromise, so we skip any that claim savings you can't back up.

  12. 12

    Online research on every device

    Owners often start online using a phone at night, then compare installers on a laptop. Pages adapt to all devices, from old phones to new tablets, and keep the consultation form one tap away.

  13. 13

    City pages for your service area

    Every town you cover deserves a page listing nearby arrays, permit timing and the local utility. We focus on towns your crews want to grow in, and ads can target those same towns.

  14. 14

    Template or custom?

    Solar templates look polished, but their heavy technology often loads slowly and hides the phone number. Custom website design puts consultation forms first and stays yours.

Pricing

A written quote for your solar site

We fix your price in writing once we know your products, towns and galleries.

Solar website

From $7,000one-time

Best for Solar installers that want more booked consultations from their own website.

  • ✓Custom design and CMS setup
  • ✓Cost, product and incentive pages
  • ✓Consultation forms with consent text
  • ✓CRM link to Smarfle or yours
  • ✓Call and form tracking
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Product and city page count
  2. 02Financing and incentive content
  3. 03Installation galleries and video
  4. 04Redirects from your old site
Get a fixed quote →
Hosting and site care are optional, and we price them alongside the website.
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Solar companies ask about websites

Cost

What does a solar installer's website cost?

Our solar builds start at $7,000, billed once. Product pages, galleries and financing content shape the final number in your written quote.
Pages

What should a solar company website include?

For a solar energy company, cost ranges, product and battery pages, install galleries, licenses, reviews and a consultation form with consent wording.
Claims

Can a solar website promise savings on energy bills?

Not as a guarantee. The FTC tells solar sellers not to overstate savings, so show ranges, state the assumptions and never promise free solar.
Consent

Do solar lead forms need consent for calls and texts?

Prerecorded telemarketing calls and marketing texts need prior written consent under FCC rules. A web form can collect it, with wording your attorney approves.
Timing

How soon can our solar site launch?

Roughly one month after all content and logins reach us. Large galleries or many city pages can add time.Read the full answer →
Editing

Can our team update incentive information ourselves?

Yes. Your office edits incentive, financing and promotion sections in minutes, with a history of every change.

Plan a solar website that books consultations

  • ✓ A fixed quote in writing
  • ✓ Code and domain in your name
  • ✓ Live about a month after content
Get a quoteSTEP 1 OF 2
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