FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→Homeowners research solar energy for weeks before they call. Our solar marketing meets them online at each step, from the first question to a local quote.
The renewable energy industry looks different after 2025. Four shifts decide which solar companies win the sale and which marketing strategy still works.
The IRS says its 30% residential clean energy credit is not available for home systems placed in service after 2025.
US searches for solar panel installation fell from 110K in March 2026 to 27.1K in August 2026.
The FTC tells solar sellers to disclose the total price and never overstate incentive savings in their marketing.
Owners check licenses, reviews and finished installs before they let any company onto their roof.
Owners search by product, cost and location. Our keyword research groups related keywords, and we target each group with one page. That targeting keeps every page clear and useful.
| solar panels | 246K | How panels work and what they cost | Solar panels guide with real install examples |
| solar panels for home | 90.5K | Whether solar fits their house and roof | Home solar page with a fit checklist |
| solar panel installation | 74K | A company to install panels at home | Installation page with your process |
| solar company | 22.2K | A trusted local company with real installs | Home page and Google Business Profile |
| solar battery | 14.8K | Backup power and stored solar energy | Battery page with the brands you install |
| solar companies near me | 14.8K | A local installer they can meet in person | Google Business Profile and city pages |
| solar installers near me | 12.1K | An installer close enough to visit | City pages for each service area |
| solar panel cost | 12.1K | A price range before booking quotes | Cost guide with financing terms |
US averages across the twelve months to August 2026, per Google Ads data. City versions run smaller, so we size each market.
A solar SEO strategy has to follow a long buying cycle. Owners research, compare and wait for the right moment, so every stage of a renewable energy decision needs a page. That is what SEO for solar companies looks like in 2026.
We sort keywords into research, cost, battery and local installer searches. Research keywords build trust early, while local keywords drive sales calls. Each stage gets its own page, so owners always find a relevant next step and new leads keep coming.
Panels, batteries, inverters, monitoring and solar panel repair each get a page. It explains the equipment, the brands you install and typical timelines. Plain product information helps owners compare you with other solar companies, improves your position in search engine results and brings leads.
Each city you serve gets a page with nearby installs, permit notes and the utility your customers use. That local site structure supports map and organic rankings alike. A city-by-city strategy also helps with targeting towns where crews want more leads.
Owners ask questions about roof age, shading, batteries, financing and payback before they sign. Content marketing answers those renewable energy questions with guides that target real searches and link to service pages. Good guides drive organic traffic from every search engine for months and keep improving as they earn links.
Links from local news, roofing partners, clean energy nonprofits and supplier directories show search engines that real people know your company. We earn them with useful content and partnerships, never paid link networks. Steady link building is a long-term strategy that raises authority and your position.
Search engine optimization depends on a fast site with a clean structure. Each month we fix slow pages, layout shifts on phones, missing schema and crawl errors, then keep improving performance. Better performance keeps owners reading your cost and battery pages instead of a competitor's.
We work inside accounts that belong to your company. Your monthly report shows rankings, traffic, leads and how the strategy is working.
Profile optimization with solar categories, the areas you serve and fresh photos of finished arrays each week.
Panels, batteries and repairs, each on a page that explains the equipment and your process.
Every town in your region gets local keywords, installs, utility notes and permit timelines on its own page.
Smarfle texts each owner after the system goes live. Online reviews about the crew help the next buyer.
Search engine crawl checks, fast phone pages, schema and clean redirects, reviewed every month.
Tax and rebate pages cite the official source and change as soon as the law does.
Owners sign with the installer who explained it best.
Solar is a long decision with many questions. Success comes from answering them before a competitor does.
Solar buyers research like legal clients and patients do. These clients' own Search Console data shows what steady organic growth looks like.
The FTC has warned consumers about solar scams, so honest pages stand out. Our marketing strategy for solar builds trust without promises you can't keep.
The IRS says the residential clean energy credit is not available for property placed in service after December 31, 2025. We remove or rewrite any page that still promises it. Florida still exempts solar energy systems from sales tax and keeps their value out of home property assessments. Incentive information in your marketing links to the official source.
FTC guidance tells solar sellers to disclose the total price, explain financing terms in clear words and avoid overstating savings from incentives. It also calls free or no-cost solar offers scams. Our copy shows ranges with assumptions, never guaranteed bill savings.
Clean and renewable energy claims fall under the FTC's Green Guides, which help marketers avoid misleading environmental claims. We keep green marketing language specific and backed by facts you can support.
In Florida, photovoltaic work needs a solar contractor or electrical contractor license, both issued through the DBPR. State law also puts the contractor's license number in each offer of services and in advertising, so it appears on each page that sells.
If your sales team calls or texts new leads, consent matters. FCC rules require prior written consent, which a website form can capture, before prerecorded telemarketing calls. Commercial texts need written consent too, so forms carry wording your attorney approves.
Tracking numbers and form tags show which pages bring leads. Your monthly marketing report connects rankings, organic traffic and booked consultations across search and ad platforms. You see what drives sales, which campaigns to improve and how to adjust the SEO strategy. Success means booked consultations, not just traffic.
Relevance, distance and prominence are the three factors Google's search engine names for local results. Many solar companies serve a wide radius, so city pages and reviews from each town help fill the gaps. Our map strategy also keeps your details consistent on directory platforms like Yelp and the BBB.
Solar needs product, city and incentive pages kept current, and the base reflects that content strategy and link building. Office listings on Google bill separately.
Best for Solar installers covering one region or many. Office listings on Google run $700 a month apiece.
$3,500 base + $700 × 1 profile. Month-to-month, no setup contract.
We provide SEO for solar installers near both offices, and we handle solar marketing across the US by phone and video.
A weekly Smarfle map scan shows which towns need more work.
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
