Four tests for every keyword
- Revenue fit. It names a service you sell and want more of.
- Intent. The searcher wants to hire, book or compare, not just learn.
- Competition. You can beat the pages ranking now within a year.
- Page fit. One of your pages can answer it fully, or should.
A pest control company should win "termite treatment" and "rodent control" before it writes about insect trivia. Those first searches come from homeowners with a problem to solve.
A simple selection process
- List servicesStart with the services that bring your best margin.
- Pull searchesCollect real queries from Search Console and ad reports.
- Group by intentPut searches that want the same help together.
- Check resultsSee which page types Google shows for each group.
- Assign pagesGive each group one page and one main keyword.
Checking the results page matters as much as the phrase. If Google shows map results and service pages, a blog post will struggle. If it shows guides, a sales page will struggle.
Money, support and proof keywords
We sort keywords into three jobs. Money keywords belong on service pages, because the searcher wants help now. Support keywords belong in guides and FAQs, because the searcher is still deciding. Proof keywords suit case studies and job stories, like a before-and-after kitchen remodel.
Common mistakes
- Two pages chasing the same intent and splitting the clicks
- Emergency, pricing and DIY topics mixed on one page
- City names added to pages with no local proof
- Choices made on volume alone, with no lead tracking
Recommended action. Write down the main keyword for each of your top five service pages. Merge pages that target the same intent. Build the missing page for any high-value service before your next blog post.
Our SEO services turn this selection into a page plan, with calls and forms tracked for every keyword group.