FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→We study the competitors that outrank you, map every search to one page and turn it all into a 12-month SEO plan. Your team, another SEO agency or Rathly can run it.
An SEO strategy decides which searches you go after, which page wins each one and what happens in which month. Without one, SEO turns into a list of random tasks.
A clear goal comes first. More emergency calls, a new city or more online bookings each lead to different searches and pages. Pick the goal the plan should drive, and it keeps its focus there.
We pull the keywords, pages and backlink profiles of the brands that outrank you. That shows what it takes to compete and where the gaps sit.
Technical SEO makes the site easy to crawl. On-page SEO makes each page match its search. Off-page SEO, mostly links and reviews, builds trust. The plan covers all three.
Search volumes come from Google Ads. Rankings, clicks and impressions come from your own Search Console. Competitor pages and backlinks come from Ahrefs.
Every keyword gets one target page. No two of your pages fight over one search, and every new page has a job before anyone writes it.
Fixes that unblock rankings come first, then pages close to page one, then new pages. Each month in the plan lists tasks, owners and the metrics that show success.
The 80/20 rule says a small share of the work drives most of the results. In SEO, that share is usually a handful of service pages and the searches behind them. Focus there first and growth follows.
Local businesses often compete with national brands and directories for the same searches. The plan stays focused on the searches where a local business can win visibility first. Bigger terms come later, once the site has earned trust.
Search engine optimization works beside paid search, social posts and email. The plan notes which searches ad campaigns should cover while organic rankings grow, so digital marketing budgets never overlap. Every online channel then reports into one set of numbers.
You get the keyword map as a spreadsheet and the 12-month plan as a written document. Both use plain words, so any marketer, developer or SEO agency can pick them up. Nothing sits behind a login we control.
Six parts, each built on your numbers and your competitors' rankings.
The brands that outrank you, the keywords they win and the pages and links behind each ranking.
Every search term with its volume, its intent and the one page on your site that should rank for it.
Crawl, speed and index issues, ranked by how much organic traffic each one holds back.
New pages, updates and on-page optimization in the order they should ship, each with a target search.
Local and industry sites worth a backlink, and the authority gap you need to close.
Google Business Profile optimization, reviews and city pages for each location you serve.
This is how a keyword map looks in practice. Each search gets one page and a month in the plan, starting with the work closest to revenue. Volumes are real. The business is an example.
| electrician near me | 368K | Someone nearby who can come soon | Month 1 · Google profile and home page |
| emergency electrician | 12.1K | Power back on tonight | Month 1 · urgent service page |
| ev charger installation | 14.8K | A charger ready in the garage | Month 2 · EV charger page |
| electrical panel upgrade | 9.9K | Room for an EV or new appliances | Month 2 · panel upgrade page |
| electrical inspection | 4.4K | A pass before a sale or permit | Month 3 · inspection page |
| outlet installation | 2.4K | More outlets where the family needs them | Month 4 · small jobs page |
| house rewiring | 1K | Old wiring made safe again | Month 5 · rewiring guide |
| panel upgrade cost | 260 | Cost ranges before picking a provider | Month 6 · cost guide |
Volumes are US monthly averages, pulled in October 2026 from Google Ads. This is an example, not a client plan. Your map uses your own towns and competitors.
Research needs only read access, and your site stays untouched throughout.
Every plan differs, but most follow this shape. Each quarter builds on the one before it.
Technical SEO fixes, conversion tracking and a complete Google Business Profile. Map visibility and leads depend on it, and nothing works until every search engine can crawl the site.
On-page optimization for the service pages closest to page one, plus new web pages for searches with no page yet. Early results in organic traffic and leads usually show here.
Content, digital PR and link building campaigns. Each one builds authority against bigger brands. Each new page or link targets a search the map already ranked by revenue.
New cities or services, conversion optimization on the pages that rank and a review of what drove online growth. The last quarter sets up the next year.
A written SEO plan helps most at a turning point, such as these four.
Organic traffic grows while calls stay flat. The SEO plan shifts focus from broad keywords that national brands own to searches with buying intent and pages built for conversion.
Launching somewhere new without a plan wastes months of growth. The keyword map shows demand, competitors and the pages to build first, town by town.
If your SEO agency can't show a written plan, you can't judge the work. A written SEO plan gives you a yardstick for every monthly report, so vague updates stop.
A new site is the cheapest time to fix structure. The SEO plan sets the page list and redirects before web design starts, so rankings survive the move.
A plan you own, whoever runs it.
Use the SEO plan with your in-house team, another SEO agency or Rathly. The keyword map and plan stay yours either way, along with every file and note we produce.
A single project fee. No retainer and no monthly commitment.
Best for businesses that want a written SEO plan before they spend on monthly work.
Plenty of SEO firms and digital agencies sell a plan. Fewer show the numbers behind it. Use these checks before you pay any SEO agency for a plan.
No one can promise first place on Google, according to Google itself. It tells owners to walk away from any SEO who guarantees it. A good SEO plan commits to work and metrics instead.
Every search term should show where its volume comes from, and every claim about competing brands should match real rankings. Ask where the numbers come from.
Organic rankings and traffic matter, but the goal is to drive leads and revenue. A plan focused on vanity metrics can look busy and still bring no calls.
Google's own hiring questions ask an SEO which results to expect, by when, and how they will measure success. A strong SEO plan answers all three in writing.
Google Search Essentials lists the technical requirements, spam policies and key best practices for search engine optimization. A sound SEO plan follows all three, so it builds growth that lasts.
Google lists industry experience among the questions to ask an SEO. Legal, medical and home service firms face different rules and competitors, so ask for examples from your field.
A plan that calls for ten new pages a month fails if the budget covers two. A good SEO strategy focuses on what your team or agency can ship. The rest waits for a later quarter, so the focus stays on work that pays.
Ask any SEO agency how its plan will report progress. Per-page rankings, organic visits, phone calls and form leads belong in one view, so you see results page by page. Search Console and Analytics should back every number.
A real SEO plan names pages, months and owners. A pitch deck only names services. Ask to see a sample SEO plan before you pay for one.
We don't promise rankings, buy links or publish pages in bulk. Each of those runs against Google's spam policies or its advice on hiring an SEO.
Google's spam policies ban link spam and scaled content abuse. A plan that leans on either puts your rankings at risk.
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
